BT Group SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 10084
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SWOT Analysis of BT Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BT Group

Parent Company

BT Group plc

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Connected World; Bring it all together

USP

World’s oldest telecommunications company

STP

Segment

Networked IT services; local, national and international telecommunications services; and higher-value broadband and Internet products and services

Target Group

Major corporate, business, wholesale and consumer segments that uses communications solutions and services

Positioning

BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide.BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.

SWOT Analysis

Strengths

1. Market Position in Domestic Markets through O2 brand
2. Wide Products and Services Range
3. Extensive Services Network
4. Diverse Customer Portfolio in over 170 countries

5.Have signed the world’s largest renewable energy deal
6. Has over 90,000 employees serving the customers
7. Offers services like Fixedline Telephony, Mobile Telephony, Broadband Internet, Digital Television, IT services

Weaknesses

1. Reliance on the UK market for major revenues
2. Limited Liquidity
3.Condemned for practices such as behavioral targeting

Opportunities

1. Growth in Telecommunications Services
2. Key Contracts
3. Expansion in Other Regions

4. Mobile Data Growth in Europe

5. Increasing Demand for 3G Technologies

Threats

1. Disruption of Services Due to Uncontrollable Events
2. Regulations and Licenses
3. Competitive Pressure

Competition

Competitors

1.Orange
2.Vodafone
3.Telefonica



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