Deutsche Telekom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3969
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SWOT Analysis of Deutsche Telekom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deutsche Telekom

Parent Company

Deutsche Bundespost

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Life is for Sharing

USP

Largest Telecommunications company in Europe

STP

Segment

Fixed network, wireless & broadband & complex IT solutions to the business customers in telecommunications and IT industries worldwide

Target Group

Individual Users as well as SMEs and MNCs users of telecommunication services

Positioning

Premier Fixed line, broadband and wireless service provider

SWOT Analysis

Strengths

1. Large Mobile Communication Customer Base
2. Success of Mobile Internet Services
3. Geographical Diversification across 50 countries including Germany, US, Asia amongst others
4. Owners of the brand T-Mobile – high brand awareness
5. Over 200,000 employees serve the customers

Weaknesses

1. Stiff competition and limited global penetration as compared with other leading brands
2.Struggling to attract subscription growth

Opportunities

1. Increasing Demand for 3G Technologies
2. Growing Demand for LTE Technology
3. Growth in Telecommunications Services

Threats

1. Global Economic Slowdown
2. Competitive Pressure

Competition

Competitors

1. AT&T Mobility              
2. Cellco
3. Sprint Nextel


The table above concludes the Deutsche Telekom SWOT analysis along with its marketing strategy and brand parameters.

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