Posted in Telecom Service Providers, Total Reads: 3597
SWOT Analysis of Deutsche Telekom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mobile Service Provider
Life is for Sharing
Largest Telecommunications company in Europe
Fixed network, wireless & broadband & complex IT solutions to the business customers in telecommunications and IT industries worldwide
Individual Users as well as SMEs and MNCs users of telecommunication services
Premier Fixed line, broadband and wireless service provider
1. Large Mobile Communication Customer Base 2. Success of Mobile Internet Services 3. Geographical Diversification across 50 countries including Germany, US, Asia amongst others 4. Owners of the brand T-Mobile – high brand awareness 5. Over 200,000 employees serve the customers
1. Stiff competition and limited global penetration as compared with other leading brands 2.Struggling to attract subscription growth
1. Increasing Demand for 3G Technologies 2. Growing Demand for LTE Technology 3. Growth in Telecommunications Services
1. Global Economic Slowdown 2. Competitive Pressure
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