Verizon Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 10620
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SWOT Analysis of Verizon Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Verizon Communications

Parent Company

Bell Atlantic & GTE (Previously a part of AT&T)

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Rule the Air; America’s Largest and Most Reliable Network

USP

Largest Wireless Carrier in US

STP

Segment

Mobile phone users and businesses

Target Group

Young population, Net and mobile savvy

Positioning

Excellent network and IP infrastructure

SWOT Analysis

Strengths

1. Strong reputation of network coverage with 100 million plus wireless subscribers
2. 4G Network capabilities
3. Brand Recognition & Global Goodwill
4. Largest wireless carrier in US
5. Provides services like Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services
6. Over 190,000 employees

Weaknesses

1. Higher prices when compared to other players
2. Presence limited to primarily Americas and not a major player like a few other established telecom operators

Opportunities

1. Expansion of audio conferencing access
2. VOIP business and its growth
3. International Expansion & Regional acquisitions

Threats

1. Intense competition in the saturated US market
2. FCC regulations
3. Cannibalization due to VOIP and wireless offerings

Competition

Competitors

1. AT&T
2. Sprint Nextel
3.T- Mobile



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