Harris Corporation SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 1574
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SWOT Analysis of Harris Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harris Corporation

Parent Company

Harris Corporation

Category

Communications Equipment

Sector

Industrial Products

Tagline/ Slogan

Assured communications. Anywhere. Anytime

USP

They provide world-first technologies to customers in more than 125 countries, many of them working in demanding environments and

extremely remote locations

STP

Segment

RF communications, Government communication systems, Integrated network solutions

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

Leader in design, deployment and operation of highly reliable, secure communications systems and information

networks for voice, data, imaging and video

SWOT Analysis

Strengths

1. About 17,000 employees located in 50 countries around the world
2. Significant intellectual property and technology portfolio

3. Solid Track Record of Financial Performance

4. Diversification in formats and target customer

5. Global Presence and Reach

6.Increasing contributions from global markets

7. Corporate governance

8. High focus on research and development

Weaknesses

1.Weak off-premises cloud-hosting business

2.Brand awareness is limited compared to market leaders

Opportunities

1.R&D growth to fuel New Products

2.Expanding to New Markets

3.Business Segments and associations

Threats

1.Intellectual property policies
2. Global economic conditions

3. Patent litigations

Competition

Competitors

1.The Boeing Company

2.General Dynamics Corporation

3.Raytheon Company



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