Premier Inn SWOT Analysis
Premier Inn is one of the leading brands in the tourism and hospitality sector. Premier Inn SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Premier Inn:
Quick Glance:
Premier Inn Strengths
- Hotel Chain of the Year at British travel awards
- UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels
- Highly advertised chain of hotels
- Premium Brand of hotels
- Various deals and offers for customers for online booking
- Has been recognized with several awards for being one of the finest hotel chains in Britain
Above are the strengths in the SWOT Analysis of Premier Inn. The strengths of Premier Inn looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Premier Inn Weaknesses
- Intense competition for the brand means small margins
- Global presence not as elaborate as international hotel chains
These were the weaknesses in the Premier Inn SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Premier Inn Opportunities
- More strategic tie-ups
- Investing in digital marketing
- Building brand value through customer experience
Above we covered the opportunities in Premier Inn SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Premier Inn Threats
- Private rooms
- Bakcpackers Hostels
The threats in the SWOT Analysis of Premier Inn are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Premier Inn SWOT analysis.
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About Premier Inn
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Premier Inn Overview | |
|---|---|
| Parent Company |
Whitbread |
| Category |
Hotels |
| Sector | |
| Tagline/ Slogan |
Good Night Guarantee |
| USP |
Comfort and quality |
| Premier Inn STP | |
| Segmentation |
Businesses, Families looking for budget accommodation |
| Target Market |
Travelers and backpackers |
| Positioning |
UK’s best budget hotel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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