Premier Inn SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 1503
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SWOT Analysis of Premier Inn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Premier Inn

Parent Company

Whitbread

Category

Hotels

Sector

Hospitality

Tagline/ Slogan

Good Night Guarantee

USP

Comfort and quality

STP

Segment

Businesses, Families looking for budget accommodation

Target Group

Travelers and backpackers

Positioning

UK’s best budget hotel

SWOT Analysis

Strengths

1. Hotel Chain of the Year at British travel awards 
2. UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels
3.Highly advertised chain of hotels
4. Premium Brand of hotels

5.Various deals and offers for customers for online booking

6. Has been recognized with several awards for being one of the finest hotel chains in Britain

Weaknesses

1. Intense competition for the brand means small margins

2. Global presence not as elaborate as international hotel chains

Opportunities

1.More strategic tie-ups
2.Investing in digital marketing
3.Building brand value through customer experience

Threats

1.Private rooms 
2.Bakcpackers Hostels

Competition

Competitors

1.ACCOR
2.Days Inn Worldwide, Inc.
3.Travelodge Hotels Ltd.



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