Princess Cruises SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Princess Cruises is one of the leading brands in the tourism and hospitality sector. Princess Cruises SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Princess Cruises:

Princess Cruises Strengths

  1. Third largest cruise line in the world
  2. Carries 1.7 million guests each year to destinations across the globe
  3. ship fleet offers a range of sizes and amenities
  4. Destinations include lot of countries and destinations like the Caribbean, Europe, South America, Australia etc,
  5. It allows guests to visit many countries in a single vacation
  6. It has high customer satisfaction
  7. Excellent brand recognition due to very strong parent brand

Above are the strengths in the SWOT Analysis of Princess Cruises. The strengths of Princess Cruises looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Princess Cruises Weaknesses

  1. Intense competition 
  2. Very less service differentiation
  3. Accidental cases have affected the business in the past

These were the weaknesses in the Princess Cruises SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Princess Cruises Opportunities

  1. Rising demand of cruise services across the world
  2. Low penetration in Asia
  3. Joint venture with small players to increase market share

Above we covered the opportunities in Princess Cruises SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Princess Cruises Threats

  1. Change in tax regulation could hurt parent brand carnival Corporation 
  2. New environmental regulations could reduce company’s profits
  3. Accidents could affect business and brand image

The threats in the SWOT Analysis of Princess Cruises are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Princess Cruises SWOT analysis.

Continue reading more about the brand/company.

About Princess Cruises

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Princess Cruises Overview
Parent Company

Carnival Corporation

Category

Cruise and Shipping industry

Sector

Tourism and Hospitality

Tagline/ Slogan

Come back new

USP

Part of world’s leading cruise operator group

Princess Cruises STP
Segmentation

Vacation goers, casual tourists

Target Market

The high income group which like to enjoy luxury

Positioning

Best hospitality, cuisine and entertainment in the world


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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