Posted in Tourism and Hospitality, Total Reads: 4195
SWOT Analysis of The Leela with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hotel Leelaventure Ltd.
Hotels and Resorts
Tourism and Hospitality
The Essence Of India
Hotels that really deliver
Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India
Extending warm, gracious and anticipatory services in settings that capture the essence of India
1. High brand recall 2. One of the key players in the luxury hotel segment 3. More than 7 five star hotels, 2128 rooms in the country 4. Alliance with Kempinski Group of Hotels, ESPA, Global Hotel Alliance and the Preferred Hotel Group
5. All hotels are located in premium areas of the cities
1.High interest expenses are hampering net income 2.Limited market share due to tough competition from international and domestic players
3. Overseas expansion will be difficult since Leela is known for ethnicity in offerings
1.Domestic and Foreign Travel Spending is growing 2.Indian hotels have a low occupancy rate as compared to other hotels 3.There is a shortage of 150000 rooms in India
1. Political turbulence due to the economic conditions 2. Due to shortage of rooms and increasing tourist influx, ARR is expected to rise by 25%. This will affect mostly the upscale and luxury hotel segment
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