Taj Hotels SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Taj Hotels is one of the leading brands in the tourism and hospitality sector. Taj Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Taj Hotels:

Taj Hotels Strengths

  1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations
  2. Employee strength over 13000 people
  3. The perfect experience of Indian luxury living
  4. Employee retention due to good brand image
  5. Considered to be the most premium hotel chain in India
  6. Top-of-the-mind brand recall

Above are the strengths in the SWOT Analysis of Taj Hotels. The strengths of Taj Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Taj Hotels Weaknesses

  1. Limited market share due to tough competition from international and domestic players means
  2. Terrorist attacks left a question over the security

These were the weaknesses in the Taj Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Taj Hotels Opportunities

  1. Introduce better membership plans
  2. Improve hygiene standards
  3. Upgrade to international methods of work

Above we covered the opportunities in Taj Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Taj Hotels Threats

  1. Other heritage properties
  2. Competitors upgrading to international standards of work ethic
  3. Expectation of clients in terms of technological development

The threats in the SWOT Analysis of Taj Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Taj Hotels SWOT analysis.

Continue reading more about the brand/company.

About Taj Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Taj Hotels Overview
Parent Company

Indian Hotels Corporation

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s leading hospitality chain

USP

Extravagant Indian Interiors

Taj Hotels STP
Segmentation

Leisure and business travelers

Target Market

Upper class, business travelers

Positioning

Prime location, luxury living with Indian values


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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