Taj Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 14673
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SWOT Analysis of Taj Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taj Hotels

Parent Company

Indian Hotels Corporation

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s leading hospitality chain

USP

Extravagant Indian Interiors

STP

Segment

Leisure and business travelers

Target Group

Upper class, business travelers

Positioning

Prime location, luxury living with Indian values

SWOT Analysis

Strengths

1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations

2. Employee strength over 13000 people
3. The perfect experience of Indian luxury living
4. Employee retention due to good brand image
5. Considered to be the most premium hotel chain in India
6. Top-of-the-mind brand recall

Weaknesses

1. Limited market share due to tough competition from international and domestic players means

2. Terrorist attacks left a question over the security

Opportunities

1. Introduce better membership plans
2. Improve hygiene standards
3. Upgrade to international methods of work

Threats

1. Other heritage properties
2.Competitors upgrading to international standards of work ethic
3. Expectation of clients in terms of technological development

Competition

Competitors

1. Leela Group of Hotels
2. Oberoi Hotels and Resorts
3. Hyatt


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