Shangri-La Hotels SWOT Analysis
Shangri-La Hotels is one of the leading brands in the tourism and hospitality sector. Shangri-La Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Shangri-La Hotels:
Quick Glance:
Shangri-La Hotels Strengths
- Represents Asian culture
- Asia’s leading luxury hotel group
- + hotels under 4 brands across the globe
- The Business hotels are known to be the best in their category
- Good reputation and customer loyalty
- Aspirational brand
Above are the strengths in the SWOT Analysis of Shangri-La Hotels. The strengths of Shangri-La Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shangri-La Hotels Weaknesses
- Its fame and brand awareness is restricted to Asia
- Limited focus on business travellers
These were the weaknesses in the Shangri-La Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Shangri-La Hotels Opportunities
- Other international brands are building mid-market hotels in this region. Shangri La due to its history in this region is the most reputed luxury hotel brand.
- Tourism is a growing industry globally, entry into new markets seems like the next step for them
Above we covered the opportunities in Shangri-La Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shangri-La Hotels Threats
- Asia is shifting to the mid-market segment
- Increased labour costs
- Terrorist attacks and natural calamities
The threats in the SWOT Analysis of Shangri-La Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Shangri-La Hotels SWOT analysis.
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About Shangri-La Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Shangri-La Hotels Overview | |
|---|---|
| Parent Company |
The Kuok Group of Companies |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
It’s in our nature |
| USP |
Providing guests with distinctive Asian standards of hospitality and services |
| Shangri-La Hotels STP | |
| Segmentation |
Leisure Travellers, Business Travellers, Families |
| Target Market |
Upper middle and upper class people |
| Positioning |
A brand of luxury hotels that serves its guests to the best of its ability, always staying close to its roots in Asia. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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