Ginger Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 4539
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SWOT Analysis of Ginger Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ginger Hotels

Parent Company

Tata Group

Category

Hotels and Resorts

Sector

Tourism & Hospitality

Tagline/ Slogan

Please help yourselves

USP

One of the first premier Indian hospitality group to start budgetary hotels

STP

Segment

Executive level employees, Regular business travelers

Target Group

Middle class, high tech youths

Positioning

Small properties with smart basics and high tech

SWOT Analysis

Strengths

1. Affordability for Indian target customers
2. Halo of the Tatas, brand equity
3. Government support
4. Innovation in terms of offering low cost and good quality hotels
5. Hotels present in over 25 locations across India
6. Launched as a “Smart Basic Hotel” concept to provide service to the huge middle class segment

Weaknesses

1. Unable to tap the higher-middle class or upper class due to its positioning
2. Tough competition from local hotels as well as established brands

Opportunities

1. Emerging markets and expansion overseas
2. Service expansion
3. Rising income of people

Threats

1. Competitors, Indian/international venturing into the segment
2. Local hotels/inns with better offerings and a legacy to back them up
3. Maturing products, categories or services

Competition

Competitors

1. Park Hotels
2. Courtyard by Marriot
3. Keiss Hotels


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