Ginger Hotels SWOT Analysis
Ginger Hotels is one of the leading brands in the tourism and hospitality sector. Ginger Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ginger Hotels:
Quick Glance:
Ginger Hotels Strengths
- Affordability for Indian target customers
- Halo of the Tatas, brand equity
- Government support
- Innovation in terms of offering low cost and good quality hotels
- Hotels present in over 25 locations across India
- Launched as a “Smart Basic Hotel” concept to provide service to the huge middle class segment
Above are the strengths in the SWOT Analysis of Ginger Hotels. The strengths of Ginger Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ginger Hotels Weaknesses
- Unable to tap the higher-middle class or upper class due to its positioning
- Tough competition from local hotels as well as established brands
These were the weaknesses in the Ginger Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ginger Hotels Opportunities
- Emerging markets and expansion overseas
- Service expansion
- Rising income of people
Above we covered the opportunities in Ginger Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ginger Hotels Threats
- Competitors, Indian/international venturing into the segment
- Local hotels/inns with better offerings and a legacy to back them up
- Maturing products, categories or services
The threats in the SWOT Analysis of Ginger Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ginger Hotels SWOT analysis.
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About Ginger Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ginger Hotels Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Please help yourselves |
| USP |
One of the first premier Indian hospitality group to start budgetary hotels |
| Ginger Hotels STP | |
| Segmentation |
Executive level employees, Regular business travelers |
| Target Market |
Middle class, high tech youths |
| Positioning |
Small properties with smart basics and high tech |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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