Park Plaza Hotels and Resorts SWOT Analysis
Park Plaza Hotels and Resorts is one of the leading brands in the tourism and hospitality sector. Park Plaza Hotels and Resorts SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Park Plaza Hotels and Resorts:
Quick Glance:
Park Plaza Hotels and Resorts Strengths
- High Quality of service and high customer experience
- 40+ operational hotels in Europe, Middle East and Asia
- Their Ambition 2015 strategy has led to rapid growth
- Innovative services and amenities
- Lots of special services for business travellers like conference and meeting rooms, etc.
- Partnership with travel agents and optimization of revenue is helping them increase their profit margin
- Located in major city centres
Above are the strengths in the SWOT Analysis of Park Plaza Hotels and Resorts. The strengths of Park Plaza Hotels and Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Park Plaza Hotels and Resorts Weaknesses
- Limited brand recall
- Penetration globally is limited specially in Americas
These were the weaknesses in the Park Plaza Hotels and Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Park Plaza Hotels and Resorts Opportunities
- The current market will lead to growth of mid-market segment
- Everyone is looking for better deals in the upper mid-market segment
- BRICS countries are said to be the emerging markets in the hospitality sector
Above we covered the opportunities in Park Plaza Hotels and Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Park Plaza Hotels and Resorts Threats
- Other International chains are entering new markets like India, Brazil as well
- There is political turbulence, globally, which may hamper the hospitality sector
- Leisure travellers are now switching to newer destinations
The threats in the SWOT Analysis of Park Plaza Hotels and Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Park Plaza Hotels and Resorts SWOT analysis.
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About Park Plaza Hotels and Resorts
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Park Plaza Hotels and Resorts Overview | |
|---|---|
| Parent Company |
Carlson Rezidor Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Living the Promise |
| USP |
Captures the style of every individual location |
| Park Plaza Hotels and Resorts STP | |
| Segmentation |
Business travelers, leisure travellers |
| Target Market |
Upper Mid-market |
| Positioning |
Offering smart, spirited service through the trend setting designs inspired by each location |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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