OTIS Elevator Company SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1657
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SWOT Analysis of OTIS Elevator Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OTIS Elevator Company

Parent Company

United Technology Corporation

Category

Elevators and Escalators

Sector

Logistics/Vertical Transporation

Tagline/ Slogan

We'll take you all the way to the top

USP

World's largest manufacturer of elevators and escalators

STP

Segment

Builders & Contractors

Target Group

Businesses that require elevator and escalator solutions

Positioning

Enables people to move safely with best service and support

SWOT Analysis

Strengths

1. Installed elevators in some of the world's most famous structures like Eiffel Tower, WTC , Petronas Twin Towers, Burj Khalifa etc 
2. Acclaimed brand worldwide
3. Services available in more than 200 countries
4. Continuous investment in new products, technologies and intelligent systems

5. Barriers to entry is relatively high

6. Over 60,000 people are employed with the organization

Weaknesses

1. Competition from big players as well as local players means limited market share

2. Accidents in the past have hurt the brand image

Opportunities

1. Strong growth in Brazil,India, China and other strong Asian countries. The company should capitalize on the growth opportunities because of stagnation in relatively developed markets
2.With a strong history, Otis has vast R&D resources and continually keeps on implementing new technologies

3. Tie-ups with real-estate & construction companies can boost business

Threats

1. Strong competition - Many competitors of Otis are equal in size with almost similar resources and experience

2.Though Otis invests heavily in R&D , other companies replicate the technology and thus hurt Otis

Competition

Competitors

1. ThyssenKrupp

2. Schindler Group

3. Kone

4. Mitsubishi Elevator



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