Kenworth SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1357
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SWOT Analysis of Kenworth with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kenworth

Parent Company

Paccar Inc.

Category

Trucks manufacturer

Sector

Manufacturing

Tagline/ Slogan

The World’s Best.

USP

Reputed for 90 years for the durability and engineering excellence of their trucks.

STP

Segment

Businesses in need of medium duty and heavy duty trucks

Target Group

Businesses requiring technologically advanced and efficient trucks

Positioning

Manufacturing world’s best heavy duty trucks and services.

SWOT Analysis

Strengths

1. Extensive dealer network.
2. Innovation led production integrating component technology with advanced aerodynamics.
3. Regular winner of JD Power Awards for Heavy Duty Truck Product Satisfaction.
4. It builds customized trucks to cater to the needs of different industries.

5. Focuses on enhances durability and driver’s comfort.

6. Powered by highly efficient Paccar engines.

7. Wide portfolio of various models of trucks.

Weaknesses

1.With major industries outsourcing their manufacturing activities, demand is low.
2. Recession in the US markets led to drop of revenue.

Opportunities

1. Providing trucks on lease.
2. Premier Care Gold Certification ensures lifetime relationship building with the clients providing servicing and lounge options to the drivers.
3. Expansion to bus and van manufacturing.

Threats

1. Slowdown in the international markets like China affecting revenues.
2. Dependent on how well the economy is doing.

Competition

Competitors

1. Daimler AG
2. AB Volvo
3. Navistar International



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