China Cosco Holdings SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2671
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SWOT Analysis of China Cosco Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Cosco Holdings

Parent Company

China Ocean Shipping Company (COSCO)

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

-

USP

World-class leadership and industry expertise

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires container shipping, dry bulk shipping, 3 PL, freight forwarding services

Positioning

Most competitive logistics service provider in China

SWOT Analysis

Strengths

1. The world’s largest dry bulk cargo fleet
2. The world’s largest container manufacturer
3. 150+ vessels with 660,000 TEU’s and operating in 48 countries for container shipping

4. Strong presence in domestic markets and also international presence

Weaknesses

1. Decreasing operating profits is a concern
2. Oil spilling incidents affect image

Opportunities

1. Optimize shipping routes and step up expansion in emerging markets
2. Drive business transformation and operational enhancements
3. Deliver and extend reach of premier, customer-driven services

Threats

1. Cheaper technology used by competition
2. Economic slowdown
3. Rising prices of fuel

Competition

Competitors

1. A.P. Moller- Maersk
2. CMA CGM
3. Evergreen Marine Corporation



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