Union Pacific SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 4033
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SWOT Analysis of Union Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Union Pacific

Parent Company

Union Pacific Railroad

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

Building America

USP

The largest railroad network in United States

STP

Segment

Business which require transportation and logistics services

Target Group

Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, and automobiles and parts

Positioning

North America's premier railroad franchise

SWOT Analysis

Strengths

1. Strong Operational Network in US
2. Robust Financial performance
3. Diversified revenue streams
4. More than 40,000 employees and operates more than 8,000 locomotives on 32,000+ miles in 23 states of central and western United states

Weaknesses

1. Heavy dependence on few suppliers
2. Relatively low global tie-ups and presence

Opportunities

1. Positive outlook of US agricultural trade
2. Increasing demand of coal in US
3. Emerging markets and expansion abroad

Threats

1. Slowdown in US economy
2. Rising oil prices
3. External changes (government, politics, taxes etc.)

Competition

Competitors

1. BNSF Railway
2. American commercial lines Inc.
3. CNX transportation Inc.


The table above concludes the Union Pacific SWOT analysis along with its marketing strategy and brand parameters.

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