DTDC SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3027
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SWOT Analysis of DTDC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DTDC

Parent Company

DTDC

Category

Courier and Cargo

Sector

Transport & Logistics

Tagline/ Slogan

Delivering Value

USP

It delivers to the remotest places in India

STP

Segment

Businesses & Individual with transportation needs

Target Group

Those seeking top of the line service at below market leader prices

Positioning

India’s Largest Domestic Delivery Network Company

SWOT Analysis

Strengths

1. Good delivery service in over 3700 Indian locations and 240 international locations
2. Pioneers through Franchise Business
3. Good Sales and customer support
4. Web based tracking

5. Delivers approx 10 million Parcels a month

Weaknesses

1. New in e-commerce businesses and retail stores that will sell air tickets and phone recharges
2. Company finds it difficult to set up retail stores and logistics networks simultaneously
3.Lack of awareness among the Indian shippers

Opportunities

1.Few players in the organized sector
2.It is a debt free company which can be help for rapid expansion
3.Acquiring stake in other companies can be utilized to penetrate and consolidate its presence all over Asia

Threats

1.Taxes across the border can impede DTDC’s growth plans
2.Service complains of customers can portray bad image
3.Local companies with very low charges

Competition

Competitors

1.FedEx
2.UPS
3.TNT
4. DHL



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