Fraport SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1682
Advertisements

SWOT Analysis of Fraport with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fraport

Parent Company

Fraport AG

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

-

USP

Operates  Frankfurt Airport, one of the world's most important air transportation hubs

STP

Segment

Business which requires transportation and Logistics services

Target Group

Businesses which requires services in airport management field

Positioning

One of the leading companies in airport business worldwide

SWOT Analysis

Strengths

1. Active on four continents through investments and subsidiaries

2. Strong player with global presence and good service
3. Introduction of new technologies to optimize operating processes
4. Over 50 years of experience in ground handling services
5. Solid EBITDA increase despite downturn in Cargo business

Weaknesses

1. Highly dependent on couple of partners for business
2. No visibility in North America and Australia

Opportunities

1. Investment in airports in emerging economies
2. Robust economy of Germany compared to other European nations gives positive outlook for business development
3. Forming strategic alliances and joint ventures are opportunities to maximize profits and gain new business

Threats

1. Economic fluctuations can have considerable impact on economic development of air traffic
2. Rising oil prices can affect development of air traffic
3. Rules and regulations in airport infrastructure development

Competition

Competitors

1. Abertis Infraestructuras, S.A.
2. Acciona S.A.
3. Aeroporti di Roma S.p.A.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.