First Flight Couriers Limited SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3681
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SWOT Analysis of First Flight Couriers Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Flight Couriers Limited

Parent Company

First Flight Couriers Limited

Category

Courier Services

Sector

Transportation & Logistics

Tagline/ Slogan

India. On Schedule; Not just couriers, but business partners

USP

Most precision while delivery

STP

Segment

Businesses & individuals who need courier service across India & internationally

Target Group

Big companies & individuals who need it frequently

Positioning

India’s largest domestic courier company

SWOT Analysis

Strengths

1. Network in more than 220 countries with workforce of 10,000 plus.

2. Emotionally connected with customers through “Emotional Bond” service
3. Loyal customers and good presence in India
4. Very well managed reputation
5. Unique service giving customer satisfaction

Weaknesses

1.Not diversified and limited global reach compared to some other international players

2. Since this is a competitive segment, the market share growth is limited

Opportunities

1.Diversification in services
2.Acquisitions and tie-ups with global logistics services

3. Improvement in Online facilities

Threats

1.Economic slowdown and fluctuating markets
2.Competitors with lower prices (price wars)
3.Substitutions and cheaper courier/ logistics options

Competition

Competitors

1.Blue Dart
2.DTDC Courier Cargo Ltd
3.GATI



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