Tigerair SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Tigerair SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tigerair, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tigerair to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tigerair is one of the leading brands in the airlines sector.

The article below lists the Tigerair SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tigerair SWOT Analysis:

SWOT Analysis of Tigerair

For Tigerair, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tigerair Strengths

The strengths of Tigerair looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tigerair :

1. Developed sufficient expertise to continue meeting the needs of price sensitive consumers while simultaneously ensuring that the company remains profitable.
2. Aims to create a profitable portfolio of routes to capitalize on the growth rate of Asia and Australia which would fuel the growth of tourism
3. Dominant position in the low-cost segment in Singapore
4.  Rise of Asian tourism industry due to population growth and rising income levels presents a huge profit opportunity for Tiger airways if they can capitalize on it.

5. Strong brand presence due to great offers for customers

Tigerair Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tigerair SWOT Analysis:

1. The decision to ground all flights of Tiger Airways Australia by the Civil Aviation Safety Authority (CASA) affected its brand reputation
2.Intense competition means limited market share business and lower margins

Tigerair Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tigerair SWOT Analysis:

1. The uncertain state of the economy will lead to a reduction in consumer spending as well as tourism revenue therefore presenting an opportunity for low cost carriers like Tiger Airways.
2. The increase in GDP within Asia may lead to stronger growth in tourism and travelling within this region
3. The growth in internet usage in the developing countries in Asia increases the reach of Tiger Airways to its target market without the company having to incur much additional cost.

Tigerair Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tigerair are as mentioned:

1. The rise of oil prices will constantly be a threat to Tiger Airways (due to the nature of their business, a large portion of their operational expenses comes from fuel costs) 
2. Tiger Airways faces the threat of having their operations being more heavily scrutinized by other aviation authorities.
3. The intensity of rivalry in the industry is high.

Tigerair Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Tigerair:

1. JetStar
2. AirAsia

3. Singapore Airlines

4. SilkAir

Hence this concludes the Tigerair SWOT analysis.

Continue reading more about the brand/company.

About Tigerair

Tigerair Overview
Parent Company

Tiger Airways Holdings





Tagline/ Slogan



Cheap and efficient air transportation

Tigerair STP

Low cost airline

Target Market

Economy travelers looking for an alternative to road/rail/sea travel


Inexpensive, quick alternative to road, rail or sea travel in SEA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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