Tigerair SWOT Analysis

Published in Airlines category by MBA Skool Team

Tigerair is one of the leading brands in the airlines sector. Tigerair SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tigerair:

Tigerair Strengths

  1. Developed sufficient expertise to continue meeting the needs of price sensitive consumers while simultaneously ensuring that the company remains profitable.
  2. Aims to create a profitable portfolio of routes to capitalize on the growth rate of Asia and Australia which would fuel the growth of tourism
  3. Dominant position in the low-cost segment in Singapore
  4.  Rise of Asian tourism industry due to population growth and rising income levels presents a huge profit opportunity for Tiger airways if they can capitalize on it.
  5. Strong brand presence due to great offers for customers

Above are the strengths in the SWOT Analysis of Tigerair. The strengths of Tigerair looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tigerair Weaknesses

  1. The decision to ground all flights of Tiger Airways Australia by the Civil Aviation Safety Authority (CASA) affected its brand reputation
  2. Intense competition means limited market share business and lower margins

These were the weaknesses in the Tigerair SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tigerair Opportunities

  1. The uncertain state of the economy will lead to a reduction in consumer spending as well as tourism revenue therefore presenting an opportunity for low cost carriers like Tiger Airways.
  2. The increase in GDP within Asia may lead to stronger growth in tourism and travelling within this region
  3. The growth in internet usage in the developing countries in Asia increases the reach of Tiger Airways to its target market without the company having to incur much additional cost.

Above we covered the opportunities in Tigerair SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tigerair Threats

  1. The rise of oil prices will constantly be a threat to Tiger Airways (due to the nature of their business, a large portion of their operational expenses comes from fuel costs) 
  2. Tiger Airways faces the threat of having their operations being more heavily scrutinized by other aviation authorities.
  3. The intensity of rivalry in the industry is high.

The threats in the SWOT Analysis of Tigerair are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tigerair SWOT analysis.

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About Tigerair

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tigerair Overview
Parent Company

Tiger Airways Holdings





Tagline/ Slogan



Cheap and efficient air transportation

Tigerair STP

Low cost airline

Target Market

Economy travelers looking for an alternative to road/rail/sea travel


Inexpensive, quick alternative to road, rail or sea travel in SEA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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