Tigerair SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tigerair analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tigerair SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tigerair to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tigerair is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tigerair competitors and includes Tigerair target market, segmentation, positioning & Unique Selling Proposition (USP).

Tigerair SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tigerair Brand Analysis
Parent Company

Tiger Airways Holdings





Tagline/ Slogan



Cheap and efficient air transportation

Tigerair STP
Tigerair Segmentation

Low cost airline

Tigerair Target Market

Economy travelers looking for an alternative to road/rail/sea travel

Tigerair Positioning

Inexpensive, quick alternative to road, rail or sea travel in SEA

Tigerair SWOT Analysis
Tigerair Strengths

Below are the Strengths in the SWOT Analysis of Tigerair:

1. Developed sufficient expertise to continue meeting the needs of price sensitive consumers while simultaneously ensuring that the company remains profitable.
2. Aims to create a profitable portfolio of routes to capitalize on the growth rate of Asia and Australia which would fuel the growth of tourism
3. Dominant position in the low-cost segment in Singapore
4.  Rise of Asian tourism industry due to population growth and rising income levels presents a huge profit opportunity for Tiger airways if they can capitalize on it.

5. Strong brand presence due to great offers for customers

Tigerair Weaknesses

Here are the weaknesses in the Tigerair SWOT Analysis:

1. The decision to ground all flights of Tiger Airways Australia by the Civil Aviation Safety Authority (CASA) affected its brand reputation
2.Intense competition means limited market share business and lower margins

Tigerair Opportunities

Following are the Opportunities in Tigerair SWOT Analysis:

1. The uncertain state of the economy will lead to a reduction in consumer spending as well as tourism revenue therefore presenting an opportunity for low cost carriers like Tiger Airways.
2. The increase in GDP within Asia may lead to stronger growth in tourism and travelling within this region
3. The growth in internet usage in the developing countries in Asia increases the reach of Tiger Airways to its target market without the company having to incur much additional cost.

Tigerair Threats

The threats in the SWOT Analysis of Tigerair are as mentioned:

1. The rise of oil prices will constantly be a threat to Tiger Airways (due to the nature of their business, a large portion of their operational expenses comes from fuel costs) 
2. Tiger Airways faces the threat of having their operations being more heavily scrutinized by other aviation authorities.
3. The intensity of rivalry in the industry is high.

Tigerair Competition

Below are the top 4 Tigerair competitors:

1. JetStar
2. AirAsia

3. Singapore Airlines

4. SilkAir

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tigerair. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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