Tigerair SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 8420

SWOT analysis of Tigerair analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tigerair SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tigerair to benchmark its business & performance as compared to the competitors and industry. Tigerair is one of the leading brands in the airlines sector. The table below also lists the top Tigerair competitors and elaborates Tigerair market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tigerair SWOT, Competitors, Marketing STP & Brand analysis Table
Tigerair Brand Analysis
Parent Company

Tiger Airways Holdings





Tagline/ Slogan



Cheap and efficient air transportation

Tigerair STP

Low cost airline

Target Group

Economy travelers looking for an alternative to road/rail/sea travel


Inexpensive, quick alternative to road, rail or sea travel in SEA

Tigerair SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tigerair. Strengths are:

1. Developed sufficient expertise to continue meeting the needs of price sensitive consumers while simultaneously ensuring that the company remains profitable.
2. Aims to create a profitable portfolio of routes to capitalize on the growth rate of Asia and Australia which would fuel the growth of tourism
3. Dominant position in the low-cost segment in Singapore
4.  Rise of Asian tourism industry due to population growth and rising income levels presents a huge profit opportunity for Tiger airways if they can capitalize on it.

5. Strong brand presence due to great offers for customers


Here are the weaknesses in the Tigerair SWOT Analysis:

1. The decision to ground all flights of Tiger Airways Australia by the Civil Aviation Safety Authority (CASA) affected its brand reputation
2.Intense competition means limited market share business and lower margins


Following are the Opportunities in Tigerair SWOT Analysis:

1. The uncertain state of the economy will lead to a reduction in consumer spending as well as tourism revenue therefore presenting an opportunity for low cost carriers like Tiger Airways.
2. The increase in GDP within Asia may lead to stronger growth in tourism and travelling within this region
3. The growth in internet usage in the developing countries in Asia increases the reach of Tiger Airways to its target market without the company having to incur much additional cost.


The threats in the SWOT Analysis of Tigerair are as mentioned:

1. The rise of oil prices will constantly be a threat to Tiger Airways (due to the nature of their business, a large portion of their operational expenses comes from fuel costs) 
2. Tiger Airways faces the threat of having their operations being more heavily scrutinized by other aviation authorities.
3. The intensity of rivalry in the industry is high.

Tigerair Competition

Below are the top 4 Tigerair competitors:

1. JetStar
2. AirAsia

3. Singapore Airlines

4. SilkAir

The brandguide table above concludes the Tigerair SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tigerair. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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