Lion Air is one of the leading brands in the airlines sector. Lion Air SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lion Air:
It has the largest share of the domestic market share
A very strong name in Indonesian market with High top of the mind recall
The airline jointly announced with Boeing for a record-setting order of 200+ Boeing 737 MAX and Boeing 737-900ER planes setting the record for the world's biggest single order of 230 planes
Financially strong and good reputation of the brand
Above are the strengths in the SWOT Analysis of Lion Air. The strengths of Lion Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lion Air Weaknesses
The airline is limited to a very small market
Controversies involving the pilots affected the image of the company
These were the weaknesses in the Lion Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lion Air Opportunities
Increase in destinations and services of cargo being offered
Lion Air along with its National Aerospace & Defense Industries signed a JV agreement to set up a new airline in Malaysia
Global tie-ups with international airlines and destinations
Above we covered the opportunities in Lion Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lion Air Threats
Negative perception about the airline regarding safety measures
Increasing fuel cost
With many orders of aircrafts in place, maintenance cost in the future will be very high
The threats in the SWOT Analysis of Lion Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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