Lion Air SWOT Analysis
Lion Air is one of the leading brands in the airlines sector. Lion Air SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lion Air:
Quick Glance:
Lion Air Strengths
- It has the largest share of the domestic market share
- A very strong name in Indonesian market with High top of the mind recall
- The airline jointly announced with Boeing for a record-setting order of 200+ Boeing 737 MAX and Boeing 737-900ER planes setting the record for the world's biggest single order of 230 planes
- Financially strong and good reputation of the brand
Above are the strengths in the SWOT Analysis of Lion Air. The strengths of Lion Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lion Air Weaknesses
- The airline is limited to a very small market
- Controversies involving the pilots affected the image of the company
These were the weaknesses in the Lion Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lion Air Opportunities
- Increase in destinations and services of cargo being offered
- Lion Air along with its National Aerospace & Defense Industries signed a JV agreement to set up a new airline in Malaysia
- Global tie-ups with international airlines and destinations
Above we covered the opportunities in Lion Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lion Air Threats
- Negative perception about the airline regarding safety measures
- Increasing fuel cost
- With many orders of aircrafts in place, maintenance cost in the future will be very high
The threats in the SWOT Analysis of Lion Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lion Air SWOT analysis.
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About Lion Air
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lion Air Overview | |
|---|---|
| Parent Company |
PT Lion Mentari Airlines (Rusdi Kirana and family) |
| Category |
Mainly Domestic |
| Sector | |
| Tagline/ Slogan |
We make people fly |
| USP |
Indonesia’s largest privately run airline |
| Lion Air STP | |
| Segmentation |
Price conscious traveler |
| Target Market |
Middle class / Frequent fliers |
| Positioning |
Low cost carrier |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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