SWOT analysis of Lion Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lion Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lion Air to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lion Air is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lion Air competitors and includes Lion Air target market, segmentation, positioning & Unique Selling Proposition (USP).
Lion Air Brand Analysis | |
---|---|
Parent Company |
PT Lion Mentari Airlines (Rusdi Kirana and family) |
Category |
Mainly Domestic |
Sector | |
Tagline/ Slogan |
We make people fly |
USP |
Indonesia’s largest privately run airline |
Lion Air STP | |
Lion Air Segmentation |
Price conscious traveler |
Lion Air Target Market |
Middle class / Frequent fliers |
Lion Air Positioning |
Low cost carrier |
Lion Air SWOT Analysis | |
Lion Air Strengths |
Below are the Strengths in the SWOT Analysis of Lion Air: 1. It has the largest share of the domestic market share 4. Financially strong and good reputation of the brand |
Lion Air Weaknesses |
Here are the weaknesses in the Lion Air SWOT Analysis: 1. The airline is limited to a very small market 2. Controversies involving the pilots affected the image of the company |
Lion Air Opportunities |
Following are the Opportunities in Lion Air SWOT Analysis: 1. Increase in destinations and services of cargo being offered |
Lion Air Threats |
The threats in the SWOT Analysis of Lion Air are as mentioned: 1. Negative perception about the airline regarding safety measures |
Lion Air Competition | |
Competitors |
Below are the top 3 Lion Air competitors: 1. Garuda |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lion Air. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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