South African Airways is one of the leading brands in the airlines sector. South African Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of South African Airways:
South Africa has a Cat1 Status in terms of the 8 critical ICAO elements
Safety programs and regulations in place to ensure the successful implementation of industry Safety Management System (SMS)
Strong support of South African Government
Addition of newer, younger aircrafts in the fleet
Good brand awareness and marketing through print ads
Above are the strengths in the SWOT Analysis of South African Airways. The strengths of South African Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
South African Airways Weaknesses
Diluted brand image due to controversies
Limited global operations compared to some leading global airlines
These were the weaknesses in the South African Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to South African Airways. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute