Egypt Air is one of the leading brands in the airlines sector. Egypt Air SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Egypt Air:
It has a very strong brand image in the airline industry and it is one of the most preferred brands in the world
It has 9 subsidiaries catering to various aspects of the airline industry such as cargo, ground services, in-flight services etc
It has the tag of being the first IOSA certified airline in Africa
Egypt Air is a state-owned company with special legislation permitting the management to operate as if the company were privately owned without any interference from the government
Has presence in over 75 destinations across Middle-east and Africa
Above are the strengths in the SWOT Analysis of Egypt Air. The strengths of Egypt Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Egypt Air Weaknesses
There is no financial backing from the government
Complex business structure
Limited brand awareness as compared to leading brands
These were the weaknesses in the Egypt Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Egypt Air Opportunities
Egypt Air Training Centre includes the latest flight simulators in the Middle East and provides training program for various companies thus forming a source of ancillary income
Expand its reach in the United States
Better customer-focused services
Above we covered the opportunities in Egypt Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Egypt Air Threats
Intense competition from LCCs
Increasing aviation fuel cost
Increasing labor cost and changing aviation policies
The threats in the SWOT Analysis of Egypt Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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