Egypt Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Egypt Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Egypt Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Egypt Air to benchmark its business & performance as compared to the competitors and industry. As of 2020, Egypt Air is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Egypt Air competitors and includes Egypt Air target market, segmentation, positioning & Unique Selling Proposition (USP).

Egypt Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Egypt Air Brand Analysis
Parent Company

Egypt Air Holding Company





Tagline/ Slogan

Enjoy the Sky


First airline in the Middle East and Africa

Egypt Air STP
Egypt Air Segmentation

Business and Leisure travelers

Egypt Air Target Market

Upper middle class

Egypt Air Positioning

Safety and Security guaranteed

Egypt Air SWOT Analysis
Egypt Air Strengths

Below are the Strengths in the SWOT Analysis of Egypt Air:

1. It has a very strong brand image in the airline industry and it is one of the most preferred brands in the world
2. It has 9 subsidiaries catering to various aspects of the airline industry such as cargo, ground services, in-flight services etc
3. It has the tag of being the first IOSA certified airline in Africa
4. Egypt Air is a state-owned company with special legislation permitting the management to operate as if the company were privately owned without any interference from the government

5. Has presence in over 75 destinations across Middle-east and Africa

Egypt Air Weaknesses

Here are the weaknesses in the Egypt Air SWOT Analysis:

1. There is no financial backing from the government
2. Complex business structure
3. Limited brand awareness as compared to leading brands

Egypt Air Opportunities

Following are the Opportunities in Egypt Air SWOT Analysis:

1. Egypt Air Training Centre includes the latest flight simulators in the Middle East and provides training program for various companies thus forming a source of ancillary income
2. Expand its reach in the United States
3. Better customer-focused services

Egypt Air Threats

The threats in the SWOT Analysis of Egypt Air are as mentioned:

1. Intense competition from LCCs
2. Increasing aviation fuel cost
3. Increasing labor cost and changing aviation policies

Egypt Air Competition

Below are the top 3 Egypt Air competitors:

1. EL AL Israel Airlines Ltd.

2. Emirates

3. Air France-KLM S.A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Egypt Air. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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