Egypt Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 6504

SWOT analysis of Egypt Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Egypt Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Egypt Air to benchmark its business & performance as compared to the competitors and industry. Egypt Air is one of the leading brands in the airlines sector. The table below also lists the top Egypt Air competitors and elaborates Egypt Air market segmentation, target group, positioning & Unique Selling Proposition (USP).

Egypt Air SWOT, Competitors, Marketing STP & Brand analysis Table
Egypt Air Brand Analysis
Parent Company

Egypt Air Holding Company

Category

International

Sector

Airlines

Tagline/ Slogan

Enjoy the Sky

USP

First airline in the Middle East and Africa

Egypt Air STP
Segment

Business and Leisure travelers

Target Group

Upper middle class

Positioning

Safety and Security guaranteed

Egypt Air SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Egypt Air. Strengths are:

1. It has a very strong brand image in the airline industry and it is one of the most preferred brands in the world
2. It has 9 subsidiaries catering to various aspects of the airline industry such as cargo, ground services, in-flight services etc
3. It has the tag of being the first IOSA certified airline in Africa
4. Egypt Air is a state-owned company with special legislation permitting the management to operate as if the company were privately owned without any interference from the government

5. Has presence in over 75 destinations across Middle-east and Africa

Weaknesses

Here are the weaknesses in the Egypt Air SWOT Analysis:

1. There is no financial backing from the government
2. Complex business structure
3. Limited brand awareness as compared to leading brands

Opportunities

Following are the Opportunities in Egypt Air SWOT Analysis:

1. Egypt Air Training Centre includes the latest flight simulators in the Middle East and provides training program for various companies thus forming a source of ancillary income
2. Expand its reach in the United States
3. Better customer-focused services

Threats

The threats in the SWOT Analysis of Egypt Air are as mentioned:

1. Intense competition from LCCs
2. Increasing aviation fuel cost
3. Increasing labor cost and changing aviation policies

Egypt Air Competition
Competitors

Below are the top 3 Egypt Air competitors:

1. EL AL Israel Airlines Ltd.

2. Emirates

3. Air France-KLM S.A

The brandguide table above concludes the Egypt Air SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Egypt Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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