Egypt Air SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Egypt Air SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Egypt Air, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Egypt Air is one of the leading brands in the airlines sector. The article below lists the Egypt Air SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Egypt Air Strengths

The strengths of Egypt Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Egypt Air :

1. It has a very strong brand image in the airline industry and it is one of the most preferred brands in the world
2. It has 9 subsidiaries catering to various aspects of the airline industry such as cargo, ground services, in-flight services etc
3. It has the tag of being the first IOSA certified airline in Africa
4. Egypt Air is a state-owned company with special legislation permitting the management to operate as if the company were privately owned without any interference from the government

5. Has presence in over 75 destinations across Middle-east and Africa

Egypt Air Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Egypt Air SWOT Analysis:

1. There is no financial backing from the government
2. Complex business structure
3. Limited brand awareness as compared to leading brands


Egypt Air Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Egypt Air SWOT Analysis:

1. Egypt Air Training Centre includes the latest flight simulators in the Middle East and provides training program for various companies thus forming a source of ancillary income
2. Expand its reach in the United States
3. Better customer-focused services

Egypt Air Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Egypt Air are as mentioned:

1. Intense competition from LCCs
2. Increasing aviation fuel cost
3. Increasing labor cost and changing aviation policies

Read Similar SWOT analysis

Hence this concludes the Egypt Air SWOT analysis.

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About Egypt Air

Egypt Air Overview
Parent Company

Egypt Air Holding Company

Category

International

Sector

Airlines

Tagline/ Slogan

Enjoy the Sky

USP

First airline in the Middle East and Africa

Egypt Air STP
Segmentation

Business and Leisure travelers

Target Market

Upper middle class

Positioning

Safety and Security guaranteed


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Egypt Air. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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