SkyWest Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 4720

SWOT Analysis of SkyWest Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SkyWest Airlines

Parent Company

SkyWest Airlines Pvt ltd


Regional (Indonesia is the only international destination)



Tagline/ Slogan

Safety First


A very good image for safety and precautions

SkyWest Airlines STP


Customers looking for safety and punctuality

Target Group

Middle class / Upper middle class


Safety First for the passengers

SkyWest Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SkyWest Airlines :

1. Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia
2. Sole permitted operator to a number of regional destinations in Australia
3. Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion.
4. Operations to 160 destinations with a 300+fleet size


1. Too much reliance on operating environment makes the financial position of the company unstable
2. Not a member of any of the airline alliances and hence loses out on benefits of code share agreements
3. It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers


1. The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to
2. Leverage on association with Virgin airlines in order to further strengthen its brand image

3. More destinations and also tapping global customers


1. Fluctuating demand of air travel due to unstable global economy
2. Increase in aviation fuel cost

3. Increasing labor cost and threat of strikes of worker unions

SkyWest Airlines Competition


Below are the 3 main SkyWest Airlines competitors :

1. American Eagle
2. ExpressJet
3. Comair

The brandguide table above concludes the SkyWest Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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