SkyWest Airlines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SkyWest Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In SkyWest Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SkyWest Airlines to benchmark its business & performance as compared to the competitors. SkyWest Airlines is one of the leading brands in the airlines sector.

The article below lists the SkyWest Airlines SWOT (Strengths, Weaknesses, Opportunities, Threats), top SkyWest Airlines competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About SkyWest Airlines

SkyWest Airlines Overview
Parent Company

SkyWest Airlines Pvt ltd

Category

Regional (Indonesia is the only international destination)

Sector

Airlines

Tagline/ Slogan

Safety First

USP

A very good image for safety and precautions

SkyWest Airlines STP
Segmentation

Customers looking for safety and punctuality

Target Market

Middle class / Upper middle class

Positioning

Safety First for the passengers

SWOT Analysis of SkyWest Airlines

For SkyWest Airlines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the SkyWest Airlines SWOT Analysis:

SkyWest Airlines Strengths

The strengths of SkyWest Airlines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SkyWest Airlines :

1. Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia
2. Sole permitted operator to a number of regional destinations in Australia
3. Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion.
4. Operations to 160 destinations with a 300+fleet size

SkyWest Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SkyWest Airlines SWOT Analysis:

1. Too much reliance on operating environment makes the financial position of the company unstable
2. Not a member of any of the airline alliances and hence loses out on benefits of code share agreements
3. It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers


SkyWest Airlines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SkyWest Airlines SWOT Analysis:

1. The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to
2. Leverage on association with Virgin airlines in order to further strengthen its brand image

3. More destinations and also tapping global customers


SkyWest Airlines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SkyWest Airlines are as mentioned:

1. Fluctuating demand of air travel due to unstable global economy
2. Increase in aviation fuel cost

3. Increasing labor cost and threat of strikes of worker unions

SkyWest Airlines Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SkyWest Airlines:

1. American Eagle
2. ExpressJet
3. Comair


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SkyWest Airlines. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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