SkyWest Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SkyWest Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SkyWest Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SkyWest Airlines to benchmark its business & performance as compared to the competitors and industry. As of 2020, SkyWest Airlines is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SkyWest Airlines competitors and includes SkyWest Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).

SkyWest Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SkyWest Airlines Brand Analysis
Parent Company

SkyWest Airlines Pvt ltd


Regional (Indonesia is the only international destination)



Tagline/ Slogan

Safety First


A very good image for safety and precautions

SkyWest Airlines STP
SkyWest Airlines Segmentation

Customers looking for safety and punctuality

SkyWest Airlines Target Market

Middle class / Upper middle class

SkyWest Airlines Positioning

Safety First for the passengers

SkyWest Airlines SWOT Analysis
SkyWest Airlines Strengths

Below are the Strengths in the SWOT Analysis of SkyWest Airlines:

1. Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia
2. Sole permitted operator to a number of regional destinations in Australia
3. Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion.
4. Operations to 160 destinations with a 300+fleet size

SkyWest Airlines Weaknesses

Here are the weaknesses in the SkyWest Airlines SWOT Analysis:

1. Too much reliance on operating environment makes the financial position of the company unstable
2. Not a member of any of the airline alliances and hence loses out on benefits of code share agreements
3. It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers

SkyWest Airlines Opportunities

Following are the Opportunities in SkyWest Airlines SWOT Analysis:

1. The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to
2. Leverage on association with Virgin airlines in order to further strengthen its brand image

3. More destinations and also tapping global customers

SkyWest Airlines Threats

The threats in the SWOT Analysis of SkyWest Airlines are as mentioned:

1. Fluctuating demand of air travel due to unstable global economy
2. Increase in aviation fuel cost

3. Increasing labor cost and threat of strikes of worker unions

SkyWest Airlines Competition

Below are the top 3 SkyWest Airlines competitors:

1. American Eagle
2. ExpressJet
3. Comair

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SkyWest Airlines. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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