SkyWest Airlines is one of the leading brands in the airlines sector. SkyWest Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SkyWest Airlines:
Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia
Sole permitted operator to a number of regional destinations in Australia
Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion.
Operations to 160 destinations with a 300+fleet size
Above are the strengths in the SWOT Analysis of SkyWest Airlines. The strengths of SkyWest Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SkyWest Airlines Weaknesses
Too much reliance on operating environment makes the financial position of the company unstable
Not a member of any of the airline alliances and hence loses out on benefits of code share agreements
It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers
These were the weaknesses in the SkyWest Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SkyWest Airlines Opportunities
The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to
Leverage on association with Virgin airlines in order to further strengthen its brand image
More destinations and also tapping global customers
Above we covered the opportunities in SkyWest Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SkyWest Airlines Threats
Fluctuating demand of air travel due to unstable global economy
Increase in aviation fuel cost
Increasing labor cost and threat of strikes of worker unions
The threats in the SWOT Analysis of SkyWest Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the SkyWest Airlines SWOT analysis.
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About SkyWest Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
SkyWest Airlines Overview
SkyWest Airlines Pvt ltd
Regional (Indonesia is the only international destination)
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