SkyWest Airlines SWOT Analysis

SkyWest Airlines SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SkyWest Airlines, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SkyWest Airlines is one of the leading brands in the airlines sector. The article below lists the SkyWest Airlines SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

SkyWest Airlines Strengths

The strengths of SkyWest Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of SkyWest Airlines :

1. Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia
2. Sole permitted operator to a number of regional destinations in Australia
3. Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion.
4. Operations to 160 destinations with a 300+fleet size

SkyWest Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the SkyWest Airlines SWOT Analysis:

1. Too much reliance on operating environment makes the financial position of the company unstable
2. Not a member of any of the airline alliances and hence loses out on benefits of code share agreements
3. It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers

SkyWest Airlines Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in SkyWest Airlines SWOT Analysis:

1. The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to
2. Leverage on association with Virgin airlines in order to further strengthen its brand image

3. More destinations and also tapping global customers

SkyWest Airlines Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of SkyWest Airlines are as mentioned:

1. Fluctuating demand of air travel due to unstable global economy
2. Increase in aviation fuel cost

3. Increasing labor cost and threat of strikes of worker unions

Hence this concludes the SkyWest Airlines SWOT analysis.

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About SkyWest Airlines

SkyWest Airlines Overview
Parent Company	SkyWest Airlines Pvt ltd
Category	Regional (Indonesia is the only international destination)
Sector	Airlines
Tagline/ Slogan	Safety First
USP	A very good image for safety and precautions
SkyWest Airlines STP
Segmentation	Customers looking for safety and punctuality
Target Market	Middle class / Upper middle class
Positioning	Safety First for the passengers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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