Etihad Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 14006
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SWOT Analysis of Etihad Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Etihad Airways

Parent Company

Government of Abu Dhabi

Category

International

Sector

Airlines

Tagline/ Slogan

From Abu Dhabi to the World

USP

Etihad Airways connects the world through Abu Dhabi

Etihad AirwaysSTP

Segment

Passengers Preferring Comfort / reliability

Target Group

Corporates / Upper Middle Class / Middle Class

Positioning

Etihad Airways is a global airline which gives a grand experience of flying

Etihad Airways SWOT Analysis

Strengths

1. Etihad Airways is the flagship airline brand of Abu Dhabi
2. Being centrally located gives access to Europe and Asia

3. Etihad Airways has over 1,000 flights per week

4. Over 55 countries are covered extensively across the world

5. Good branding and visibility of Etihad Airways and it has actively sponsored many events

6. The company has more than 20000+ employees

7. Etihad Airways has focused on quality customer service, in-flight entertainment systems and exclusive lounges

Weaknesses

1. The airlines only serves international destinations which means high operating costs

2. Market share growth of Etihad Airways is restricted due to intense competition level

Opportunities

1. Etihad Airways has a new fleet which gives rich customer experience

2. More global destinations can be tapped to increase reach of business

3. Tie-ups with airports to give premium facilities to passengers

Threats

1. Increasing Competition in Middle East market can affect business of Etihad Airways

2. Increasing costs of fuels affects margins

3. Changing Govt policies and international aviation rules and regulations

Competition

Competitors

1. Air India

2. Singapore Airlines

3. Emirates

4. Malaysia Airlines

5. Qatar Airways

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Jet Airways


The table above concludes the Etihad Airways SWOT analysis along with its marketing and brand parameters.

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