Etihad Airways is one of the leading brands in the airlines sector. Etihad Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Etihad Airways:
Etihad Airways is the flagship airline brand of Abu Dhabi
Being centrally located gives access to Europe and Asia
Etihad Airways has over 1,000 flights per week
Over 55 countries are covered extensively across the world
Good branding and visibility of Etihad Airways and it has actively sponsored many events
The company has more than 20000+ employees
Etihad Airways has focused on quality customer service, in-flight entertainment systems and exclusive lounges
Above are the strengths in the SWOT Analysis of Etihad Airways. The strengths of Etihad Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Etihad Airways Weaknesses
The airlines only serves international destinations which means high operating costs
Market share growth of Etihad Airways is restricted due to intense competition level
These were the weaknesses in the Etihad Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Etihad Airways connects the world through Abu Dhabi
Etihad Airways STP
Passengers Preferring Comfort / reliability
Corporates / Upper Middle Class / Middle Class
Etihad Airways is a global airline which gives a grand experience of flying
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