Etihad Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 14006

SWOT Analysis of Etihad Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Etihad Airways

Parent Company

Government of Abu Dhabi





Tagline/ Slogan

From Abu Dhabi to the World


Etihad Airways connects the world through Abu Dhabi

Etihad AirwaysSTP


Passengers Preferring Comfort / reliability

Target Group

Corporates / Upper Middle Class / Middle Class


Etihad Airways is a global airline which gives a grand experience of flying

Etihad Airways SWOT Analysis


1. Etihad Airways is the flagship airline brand of Abu Dhabi
2. Being centrally located gives access to Europe and Asia

3. Etihad Airways has over 1,000 flights per week

4. Over 55 countries are covered extensively across the world

5. Good branding and visibility of Etihad Airways and it has actively sponsored many events

6. The company has more than 20000+ employees

7. Etihad Airways has focused on quality customer service, in-flight entertainment systems and exclusive lounges


1. The airlines only serves international destinations which means high operating costs

2. Market share growth of Etihad Airways is restricted due to intense competition level


1. Etihad Airways has a new fleet which gives rich customer experience

2. More global destinations can be tapped to increase reach of business

3. Tie-ups with airports to give premium facilities to passengers


1. Increasing Competition in Middle East market can affect business of Etihad Airways

2. Increasing costs of fuels affects margins

3. Changing Govt policies and international aviation rules and regulations



1. Air India

2. Singapore Airlines

3. Emirates

4. Malaysia Airlines

5. Qatar Airways

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Jet Airways

The table above concludes the Etihad Airways SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Etihad Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: