Etihad Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: May 21, 2020

SWOT analysis of Etihad Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Etihad Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Etihad Airways to benchmark its business & performance as compared to the competitors and industry. As of 2020, Etihad Airways is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Etihad Airways competitors and includes Etihad Airways target market, segmentation, positioning & Unique Selling Proposition (USP).

Etihad Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Etihad Airways Brand Analysis
Parent Company

Government of Abu Dhabi





Tagline/ Slogan

From Abu Dhabi to the World


Etihad Airways connects the world through Abu Dhabi

Etihad Airways STP
Etihad Airways Segmentation

Passengers Preferring Comfort / reliability

Etihad Airways Target Market

Corporates / Upper Middle Class / Middle Class

Etihad Airways Positioning

Etihad Airways is a global airline which gives a grand experience of flying

Etihad Airways SWOT Analysis
Etihad Airways Strengths

Below are the Strengths in the SWOT Analysis of Etihad Airways:

1. Etihad Airways is the flagship airline brand of Abu Dhabi
2. Being centrally located gives access to Europe and Asia

3. Etihad Airways has over 1,000 flights per week

4. Over 55 countries are covered extensively across the world

5. Good branding and visibility of Etihad Airways and it has actively sponsored many events

6. The company has more than 20000+ employees

7. Etihad Airways has focused on quality customer service, in-flight entertainment systems and exclusive lounges

Etihad Airways Weaknesses

Here are the weaknesses in the Etihad Airways SWOT Analysis:

1. The airlines only serves international destinations which means high operating costs

2. Market share growth of Etihad Airways is restricted due to intense competition level

Etihad Airways Opportunities

Following are the Opportunities in Etihad Airways SWOT Analysis:

1. Etihad Airways has a new fleet which gives rich customer experience

2. More global destinations can be tapped to increase reach of business

3. Tie-ups with airports to give premium facilities to passengers

Etihad Airways Threats

The threats in the SWOT Analysis of Etihad Airways are as mentioned:

1. Increasing Competition in Middle East market can affect business of Etihad Airways

2. Increasing costs of fuels affects margins

3. Changing Govt policies and international aviation rules and regulations

Etihad Airways Competition

Below are the top 13 Etihad Airways competitors:

1. Air India

2. Singapore Airlines

3. Emirates

4. Malaysia Airlines

5. Qatar Airways

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Jet Airways

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Etihad Airways. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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