Etihad Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 20193

SWOT analysis of Etihad Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Etihad Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Etihad Airways to benchmark its business & performance as compared to the competitors and industry. Etihad Airways is one of the leading brands in the airlines sector. The table below also lists the top Etihad Airways competitors and elaborates Etihad Airways market segmentation, target group, positioning & Unique Selling Proposition (USP).

Etihad Airways SWOT, Competitors, Marketing STP & Brand analysis Table

Etihad Airways

Parent Company

Government of Abu Dhabi





Tagline/ Slogan

From Abu Dhabi to the World


Etihad Airways connects the world through Abu Dhabi

Etihad AirwaysSTP


Passengers Preferring Comfort / reliability

Target Group

Corporates / Upper Middle Class / Middle Class


Etihad Airways is a global airline which gives a grand experience of flying

Etihad Airways SWOT Analysis


1. Etihad Airways is the flagship airline brand of Abu Dhabi
2. Being centrally located gives access to Europe and Asia

3. Etihad Airways has over 1,000 flights per week

4. Over 55 countries are covered extensively across the world

5. Good branding and visibility of Etihad Airways and it has actively sponsored many events

6. The company has more than 20000+ employees

7. Etihad Airways has focused on quality customer service, in-flight entertainment systems and exclusive lounges


1. The airlines only serves international destinations which means high operating costs

2. Market share growth of Etihad Airways is restricted due to intense competition level


1. Etihad Airways has a new fleet which gives rich customer experience

2. More global destinations can be tapped to increase reach of business

3. Tie-ups with airports to give premium facilities to passengers


1. Increasing Competition in Middle East market can affect business of Etihad Airways

2. Increasing costs of fuels affects margins

3. Changing Govt policies and international aviation rules and regulations



1. Air India

2. Singapore Airlines

3. Emirates

4. Malaysia Airlines

5. Qatar Airways

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Air France

11. Virgin Atlantic

12. United Airlines

13. Jet Airways

The brandguide table above concludes the Etihad Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Etihad Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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