Jetstar Airways is one of the leading brands in the airlines sector. Jetstar Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jetstar Airways:
Extensive domestic and regional presence as it is one of the top three service providers
Customer Guarantee and Price Guarantee programs
Loyal customers due to low prices and brand reputation
Qantas’ tag of ‘Safest Carrier in the world’
Above are the strengths in the SWOT Analysis of Jetstar Airways. The strengths of Jetstar Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jetstar Airways Weaknesses
High overheads in maintenance due to non-utilization of resources and employees
Employees’ unrest – susceptible to strike due to low wages
These were the weaknesses in the Jetstar Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jetstar Airways Opportunities
Expansion of routes in the regional area
Increase in share of Business travellers
Expected boom in the Trans-Tasman routes
Above we covered the opportunities in Jetstar Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jetstar Airways Threats
Intense competition from other low cost carriers
Changes in regulation in Australia led to losses for Qantas
Rising fuel costs
The threats in the SWOT Analysis of Jetstar Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Australia's #1 Low Fares Airline; Low Fares, Good Times(Fly Away)
Lowest cost else matches prices to competitors’
Jetstar Airways STP
Customers looking for cheap fares
Middle Class/Low income groups
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Jetstar Airways. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute