Jetstar Airways SWOT Analysis
Jetstar Airways SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Jetstar Airways, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Jetstar Airways is one of the leading brands in the airlines sector. The article below lists the Jetstar Airways SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Jetstar Airways Strengths
The strengths of Jetstar Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Jetstar Airways :
1. Extensive domestic and regional presence as it is one of the top three service providers
2. Customer Guarantee and Price Guarantee programs
3. Loyal customers due to low prices and brand reputation
4. Qantas’ tag of ‘Safest Carrier in the world’
Jetstar Airways Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Jetstar Airways SWOT Analysis:
1. High overheads in maintenance due to non-utilization of resources and employees
2. Employees’ unrest – susceptible to strike due to low wages
Jetstar Airways Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Jetstar Airways SWOT Analysis:
1. Expansion of routes in the regional area
2. Increase in share of Business travellers
3. Expected boom in the Trans-Tasman routes
Jetstar Airways Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Jetstar Airways are as mentioned:
1. Intense competition from other low cost carriers
2. Changes in regulation in Australia led to losses for Qantas
3. Rising fuel costs
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Hence this concludes the Jetstar Airways SWOT analysis.
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About Jetstar Airways
| Jetstar Airways Overview | |
|---|---|
| Parent Company |
Qantas |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Australia's #1 Low Fares Airline; Low Fares, Good Times(Fly Away) |
| USP |
Lowest cost else matches prices to competitors’ |
| Jetstar Airways STP | |
| Segmentation |
Customers looking for cheap fares |
| Target Market |
Middle Class/Low income groups |
| Positioning |
Low cost |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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