Jetstar Airways SWOT Analysis
Jetstar Airways is one of the leading brands in the airlines sector. Jetstar Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jetstar Airways:
Quick Glance:
Jetstar Airways Strengths
- Extensive domestic and regional presence as it is one of the top three service providers
- Customer Guarantee and Price Guarantee programs
- Loyal customers due to low prices and brand reputation
- Qantas’ tag of ‘Safest Carrier in the world’
Above are the strengths in the SWOT Analysis of Jetstar Airways. The strengths of Jetstar Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jetstar Airways Weaknesses
- High overheads in maintenance due to non-utilization of resources and employees
- Employees’ unrest – susceptible to strike due to low wages
These were the weaknesses in the Jetstar Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jetstar Airways Opportunities
- Expansion of routes in the regional area
- Increase in share of Business travellers
- Expected boom in the Trans-Tasman routes
Above we covered the opportunities in Jetstar Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jetstar Airways Threats
- Intense competition from other low cost carriers
- Changes in regulation in Australia led to losses for Qantas
- Rising fuel costs
The threats in the SWOT Analysis of Jetstar Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Jetstar Airways SWOT analysis.
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About Jetstar Airways
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Jetstar Airways Overview | |
|---|---|
| Parent Company |
Qantas |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Australia's #1 Low Fares Airline; Low Fares, Good Times(Fly Away) |
| USP |
Lowest cost else matches prices to competitors’ |
| Jetstar Airways STP | |
| Segmentation |
Customers looking for cheap fares |
| Target Market |
Middle Class/Low income groups |
| Positioning |
Low cost |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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