Jetstar Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Jetstar Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jetstar Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jetstar Airways to benchmark its business & performance as compared to the competitors and industry. As of 2020, Jetstar Airways is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jetstar Airways competitors and includes Jetstar Airways target market, segmentation, positioning & Unique Selling Proposition (USP).

Jetstar Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jetstar Airways Brand Analysis
Parent Company






Tagline/ Slogan

Australia's #1 Low Fares Airline; Low Fares, Good Times(Fly Away)


Lowest cost else matches prices to competitors’

Jetstar Airways STP
Jetstar Airways Segmentation

Customers looking for cheap fares

Jetstar Airways Target Market

Middle Class/Low income groups

Jetstar Airways Positioning

Low cost

Jetstar Airways SWOT Analysis
Jetstar Airways Strengths

Below are the Strengths in the SWOT Analysis of Jetstar Airways:

1. Extensive domestic and regional presence as it is one of the top three service providers
2. Customer Guarantee and Price Guarantee programs
3. Loyal customers due to low prices and brand reputation
4. Qantas’ tag of ‘Safest Carrier in the world’

Jetstar Airways Weaknesses

Here are the weaknesses in the Jetstar Airways SWOT Analysis:

1. High overheads in maintenance due to non-utilization of resources and employees
2. Employees’ unrest – susceptible to strike due to low wages

Jetstar Airways Opportunities

Following are the Opportunities in Jetstar Airways SWOT Analysis:

1. Expansion of routes in the regional area
2. Increase in share of Business travellers
3. Expected boom in the Trans-Tasman routes

Jetstar Airways Threats

The threats in the SWOT Analysis of Jetstar Airways are as mentioned:

1. Intense competition from other low cost carriers
2. Changes in regulation in Australia led to losses for Qantas
3. Rising fuel costs

Jetstar Airways Competition

Below are the top 3 Jetstar Airways competitors:

1. Air New Zealand
2. Virgin Australia
3. Tigerair Australia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jetstar Airways. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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