Jetstar Airways SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Jetstar Airways analyses the brand by its strengths, weaknesses, opportunities & threats. In Jetstar Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jetstar Airways to benchmark its business & performance as compared to the competitors. Jetstar Airways is one of the leading brands in the airlines sector.

The article below lists the Jetstar Airways SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jetstar Airways competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Jetstar Airways

Jetstar Airways Overview
Parent Company

Qantas

Category

International

Sector

Airlines

Tagline/ Slogan

Australia's #1 Low Fares Airline; Low Fares, Good Times(Fly Away)

USP

Lowest cost else matches prices to competitors’

Jetstar Airways STP
Segmentation

Customers looking for cheap fares

Target Market

Middle Class/Low income groups

Positioning

Low cost

SWOT Analysis of Jetstar Airways

For Jetstar Airways, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Jetstar Airways SWOT Analysis:

Jetstar Airways Strengths

The strengths of Jetstar Airways looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jetstar Airways :

1. Extensive domestic and regional presence as it is one of the top three service providers
2. Customer Guarantee and Price Guarantee programs
3. Loyal customers due to low prices and brand reputation
4. Qantas’ tag of ‘Safest Carrier in the world’

Jetstar Airways Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jetstar Airways SWOT Analysis:

1. High overheads in maintenance due to non-utilization of resources and employees
2. Employees’ unrest – susceptible to strike due to low wages


Jetstar Airways Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jetstar Airways SWOT Analysis:

1. Expansion of routes in the regional area
2. Increase in share of Business travellers
3. Expected boom in the Trans-Tasman routes


Jetstar Airways Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jetstar Airways are as mentioned:

1. Intense competition from other low cost carriers
2. Changes in regulation in Australia led to losses for Qantas
3. Rising fuel costs

Jetstar Airways Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Jetstar Airways:

1. Air New Zealand
2. Virgin Australia
3. Tigerair Australia


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jetstar Airways. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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