Cello Aviation SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Cello Aviation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cello Aviation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Cello Aviation is one of the leading brands in the airlines sector. The article below lists the Cello Aviation SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Cello Aviation

For Cello Aviation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cello Aviation Strengths

The strengths of Cello Aviation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Cello Aviation :

1. Owns and operate the Avro Business Jet (known as the ABJ) , which  is a highly impressive, quiet, modern aircraft which can operate almost anywhere - even in the most environmentally sensitive airports and those with short runways and demanding approaches such as London's City Airport.

2. Bookings have increased over the past few months.

3. Received good publicity by taking the Queen on her state visit to Ireland

Cello Aviation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cello Aviation SWOT Analysis:

1.Cello was rebranded from Gill Airways which shut down post Sept 11, 2001 attacks due to financial problems . 
2.Cost structure due to increasing labour and maintenance costs

Cello Aviation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cello Aviation SWOT Analysis:

1. More organizations and celebrities using charter flights for travelling.

2. Signed contract with  legendary Italian football club AC Milan. Adds to Cello’s sporting portfolio that includes club and international teams based in Europe

3. Expand globally and include more international locations

Cello Aviation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cello Aviation are as mentioned:

1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Seasonality of demand for services

Similar to Cello Aviation

1.Jet Aviation

2. Air Charter

Hence this concludes the Cello Aviation SWOT analysis.

Continue reading more about the brand/company.

About Cello Aviation

Cello Aviation Overview
Parent Company

Gill Group





Tagline/ Slogan



Convenience, comfort and speed to European VIP private air charter operations

Cello Aviation STP

Charter airlines

Target Market

High wealth individuals, celebrities and organizations


Premium positioning


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cello Aviation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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