Cello Aviation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cello Aviation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cello Aviation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cello Aviation to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cello Aviation is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cello Aviation competitors and includes Cello Aviation target market, segmentation, positioning & Unique Selling Proposition (USP).

Cello Aviation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cello Aviation Brand Analysis
Parent Company

Gill Group





Tagline/ Slogan



Convenience, comfort and speed to European VIP private air charter operations

Cello Aviation STP
Cello Aviation Segmentation

Charter airlines

Cello Aviation Target Market

High wealth individuals, celebrities and organizations

Cello Aviation Positioning

Premium positioning

Cello Aviation SWOT Analysis
Cello Aviation Strengths

Below are the Strengths in the SWOT Analysis of Cello Aviation:

1. Owns and operate the Avro Business Jet (known as the ABJ) , which  is a highly impressive, quiet, modern aircraft which can operate almost anywhere - even in the most environmentally sensitive airports and those with short runways and demanding approaches such as London's City Airport.

2. Bookings have increased over the past few months.

3. Received good publicity by taking the Queen on her state visit to Ireland

Cello Aviation Weaknesses

Here are the weaknesses in the Cello Aviation SWOT Analysis:

1.Cello was rebranded from Gill Airways which shut down post Sept 11, 2001 attacks due to financial problems . 
2.Cost structure due to increasing labour and maintenance costs

Cello Aviation Opportunities

Following are the Opportunities in Cello Aviation SWOT Analysis:

1. More organizations and celebrities using charter flights for travelling.

2. Signed contract with  legendary Italian football club AC Milan. Adds to Cello’s sporting portfolio that includes club and international teams based in Europe

3. Expand globally and include more international locations

Cello Aviation Threats

The threats in the SWOT Analysis of Cello Aviation are as mentioned:

1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Seasonality of demand for services

Cello Aviation Competition

Below are the top 2 Cello Aviation competitors:

1.Jet Aviation

2. Air Charter


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cello Aviation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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