Cello Aviation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cello Aviation analyses the brand by its strengths, weaknesses, opportunities & threats. In Cello Aviation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cello Aviation to benchmark its business & performance as compared to the competitors. Cello Aviation is one of the leading brands in the airlines sector.

The article below lists the Cello Aviation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cello Aviation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Cello Aviation

Cello Aviation Overview
Parent Company

Gill Group

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

Convenience, comfort and speed to European VIP private air charter operations

Cello Aviation STP
Segmentation

Charter airlines

Target Market

High wealth individuals, celebrities and organizations

Positioning

Premium positioning

SWOT Analysis of Cello Aviation

For Cello Aviation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Cello Aviation SWOT Analysis:

Cello Aviation Strengths

The strengths of Cello Aviation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cello Aviation :

1. Owns and operate the Avro Business Jet (known as the ABJ) , which  is a highly impressive, quiet, modern aircraft which can operate almost anywhere - even in the most environmentally sensitive airports and those with short runways and demanding approaches such as London's City Airport.

2. Bookings have increased over the past few months.

3. Received good publicity by taking the Queen on her state visit to Ireland

Cello Aviation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cello Aviation SWOT Analysis:

1.Cello was rebranded from Gill Airways which shut down post Sept 11, 2001 attacks due to financial problems . 
2.Cost structure due to increasing labour and maintenance costs


Cello Aviation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cello Aviation SWOT Analysis:

1. More organizations and celebrities using charter flights for travelling.

2. Signed contract with  legendary Italian football club AC Milan. Adds to Cello’s sporting portfolio that includes club and international teams based in Europe

3. Expand globally and include more international locations


Cello Aviation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cello Aviation are as mentioned:

1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Seasonality of demand for services

Cello Aviation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Cello Aviation:

1.Jet Aviation

2. Air Charter

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cello Aviation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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