Aisin Seiki SWOT Analysis, USP & Competitors

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SWOT Analysis of Aisin Seiki with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aisin Seiki

Parent Company

Toyota Group


Automobile Parts


Auto & Truck Parts

Tagline/ Slogan

Geared up for the future


Technologically superior products in a decent price



Automobile manufacturing components

Target Group

Car makers needing a variety of automobile parts from a reputed brand


One stop shop for high quality automobile parts

SWOT Analysis


1. Strong brand image and recognition on account of being a Fortune Global 500 company
2. Partner supplier of Toyota Group companies along with several other tie-ups with Mazda, Nissan, Mitsubishi, GM, Fiat and Porsche
3. One of the largest producer of automatic transmissions in the world

4. Its wide product portfolio includes engine, drivetrain, body and chassis etc

5. Strong CSR focus adds credibility to the company

6. Close to 100,000 people in the workforce


1. Highly bureaucratic management structure leading to slow decision making.
2. Alleged Price-fixing scandal has done some damage to brand image.


1. Toyota’s success in emerging markets leading to a strong demand for automobile parts and spares.
2. New segments cropping up – MUV and Hybrid cars leading to a new segment of automobile spares.
3. Strong expected Yen to make exports profitable


1. Unpredictable fluctuations in the Yen could hurt profits in the long run
2. Stiff competition among auto parts suppliers to grab contracts
3. Japan trade relations not cordial with a lot of countries, impacting smooth export of auto products.



1. Denso Corporation
2. Sumitomo Electric Industries Ltd.
3. Robert Bosch Corporation

4. Delphi Automotive Plc

The table above concludes the Aisin Seiki SWOT analysis along with its marketing and brand parameters.


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