Aisin Seiki SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2395

SWOT Analysis of Aisin Seiki with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aisin Seiki

Parent Company

Toyota Group


Automobile Parts



Tagline/ Slogan

Geared up for the future


Technologically superior products in a decent price

Aisin Seiki STP


Automobile manufacturing components

Target Group

Car makers needing a variety of automobile parts from a reputed brand


One stop shop for high quality automobile parts

Aisin Seiki SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aisin Seiki :

1. Strong brand image and recognition on account of being a Fortune Global 500 company
2. Partner supplier of Toyota Group companies along with several other tie-ups with Mazda, Nissan, Mitsubishi, GM, Fiat and Porsche
3. One of the largest producer of automatic transmissions in the world

4. Its wide product portfolio includes engine, drivetrain, body and chassis etc

5. Strong CSR focus adds credibility to the company

6. Close to 100,000 people in the workforce


1. Highly bureaucratic management structure leading to slow decision making.
2. Alleged Price-fixing scandal has done some damage to brand image.


1. Toyota’s success in emerging markets leading to a strong demand for automobile parts and spares.
2. New segments cropping up – MUV and Hybrid cars leading to a new segment of automobile spares.
3. Strong expected Yen to make exports profitable


1. Unpredictable fluctuations in the Yen could hurt profits in the long run
2. Stiff competition among auto parts suppliers to grab contracts
3. Japan trade relations not cordial with a lot of countries, impacting smooth export of auto products.

Aisin Seiki Competition


Below are the 4 main Aisin Seiki competitors :

1. Denso Corporation
2. Sumitomo Electric Industries Ltd.
3. Robert Bosch Corporation

4. Delphi Automotive Plc

The brandguide table above concludes the Aisin Seiki SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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