Aisin Seiki SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Aisin Seiki analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aisin Seiki SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aisin Seiki to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aisin Seiki is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aisin Seiki competitors and includes Aisin Seiki target market, segmentation, positioning & Unique Selling Proposition (USP).

Aisin Seiki SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aisin Seiki Brand Analysis
Parent Company

Toyota Group

Category

Automobile Parts

Sector

Automobiles

Tagline/ Slogan

Geared up for the future

USP

Technologically superior products in a decent price

Aisin Seiki STP
Aisin Seiki Segmentation

Automobile manufacturing components

Aisin Seiki Target Market

Car makers needing a variety of automobile parts from a reputed brand

Aisin Seiki Positioning

One stop shop for high quality automobile parts

Aisin Seiki SWOT Analysis
Aisin Seiki Strengths

Below are the Strengths in the SWOT Analysis of Aisin Seiki:

1. Strong brand image and recognition on account of being a Fortune Global 500 company
2. Partner supplier of Toyota Group companies along with several other tie-ups with Mazda, Nissan, Mitsubishi, GM, Fiat and Porsche
3. One of the largest producer of automatic transmissions in the world

4. Its wide product portfolio includes engine, drivetrain, body and chassis etc

5. Strong CSR focus adds credibility to the company

6. Close to 100,000 people in the workforce

Aisin Seiki Weaknesses

Here are the weaknesses in the Aisin Seiki SWOT Analysis:

1. Highly bureaucratic management structure leading to slow decision making.
2. Alleged Price-fixing scandal has done some damage to brand image.

Aisin Seiki Opportunities

Following are the Opportunities in Aisin Seiki SWOT Analysis:

1. Toyota’s success in emerging markets leading to a strong demand for automobile parts and spares.
2. New segments cropping up – MUV and Hybrid cars leading to a new segment of automobile spares.
3. Strong expected Yen to make exports profitable

Aisin Seiki Threats

The threats in the SWOT Analysis of Aisin Seiki are as mentioned:

1. Unpredictable fluctuations in the Yen could hurt profits in the long run
2. Stiff competition among auto parts suppliers to grab contracts
3. Japan trade relations not cordial with a lot of countries, impacting smooth export of auto products.

Aisin Seiki Competition
Competitors

Below are the top 4 Aisin Seiki competitors:

1. Denso Corporation
2. Sumitomo Electric Industries Ltd.
3. Robert Bosch Corporation

4. Delphi Automotive Plc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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