Hummer SWOT Analysis, Competitors & USP

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SWOT Analysis of Hummer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

General Motors





Tagline/ Slogan

Like Nothing Else.


Strong Brand Image

Hummer STP


Niche powerful SUVs

Target Group

Select few who really want to be associated with the image


Strong rugged all-terrain vehicle

Hummer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hummer :

1. Strong brand image and top of the mind brandname
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Known for durability across all terrain

5. A very successful military vehicle which has been used to mount a 50 mm caliber gun as well


1. High Price and low availability
2. Despite strong brand aura, the manufacturing has been discontinued


1. This brand has been discontinued, which can be revived since it has a strong brand image
2. Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its sales much
3. It can also explore the defense market for various countries


1. High fuel consumption
2. Very dated technologies
3. Also supply chain related issues due its unique design

Hummer Competition


Below are the 3 main Hummer competitors :

1. Land Rover
2. Land Cruiser
3. Mercedes G-Class

The brandguide table above concludes the Hummer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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