Hummer SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4215

SWOT analysis of Hummer analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hummer is one of the leading brands in the automobiles sector. The table below also lists the top Hummer competitors and elaborates Hummer segmentation, targeting, positioning & USP.


Parent Company

General Motors





Tagline/ Slogan

Like Nothing Else.


Strong Brand Image

Hummer STP


Niche powerful SUVs

Target Group

Select few who really want to be associated with the image


Strong rugged all-terrain vehicle

Hummer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hummer. Strengths are:

1. Strong brand image and top of the mind brandname
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Known for durability across all terrain

5. A very successful military vehicle which has been used to mount a 50 mm caliber gun as well


Here are the weaknesses in the Hummer SWOT Analysis:

1. High Price and low availability
2. Despite strong brand aura, the manufacturing has been discontinued


Following are the Opportunities in Hummer SWOT Analysis:

1. This brand has been discontinued, which can be revived since it has a strong brand image
2. Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its sales much
3. It can also explore the defense market for various countries


The threats in the SWOT Analysis of Hummer are as mentioned:

1. High fuel consumption
2. Very dated technologies
3. Also supply chain related issues due its unique design

Hummer Competition


Below are the top 3 Hummer competitors:

1. Land Rover
2. Land Cruiser
3. Mercedes G-Class

The brandguide table above concludes the Hummer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Hummer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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