Hummer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hummer analyses the brand by its strengths, weaknesses, opportunities & threats. In Hummer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hummer to benchmark its business & performance as compared to the competitors. Hummer is one of the leading brands in the automobiles sector.

The table below lists the Hummer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hummer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hummer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hummer Brand Analysis
Parent Company

General Motors





Tagline/ Slogan

Like Nothing Else.


Strong Brand Image

Hummer STP

Niche powerful SUVs

Target Group

Select few who really want to be associated with the image


Strong rugged all-terrain vehicle

SWOT Analysis of Hummer
Hummer Strengths

Below are the Strengths in the SWOT Analysis of Hummer:

1. Strong brand image and top of the mind brandname
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Known for durability across all terrain

5. A very successful military vehicle which has been used to mount a 50 mm caliber gun as well

Hummer Weaknesses

Here are the weaknesses in the Hummer SWOT Analysis:

1. High Price and low availability
2. Despite strong brand aura, the manufacturing has been discontinued

Hummer Opportunities

Following are the Opportunities in Hummer SWOT Analysis:

1. This brand has been discontinued, which can be revived since it has a strong brand image
2. Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its sales much
3. It can also explore the defense market for various countries

Hummer Threats

The threats in the SWOT Analysis of Hummer are as mentioned:

1. High fuel consumption
2. Very dated technologies
3. Also supply chain related issues due its unique design

Hummer Competition
Hummer Competitors

Below are the top 3 competitors of Hummer:

1. Land Rover
2. Land Cruiser
3. Mercedes G-Class

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hummer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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