Published in Automobiles category by MBA Skool Team
Hummer is one of the leading brands in the automobiles sector. Hummer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hummer:
Name stands for adventure which easily communicates its utility
Known for durability across all terrain
A very successful military vehicle which has been used to mount a 50 mm caliber gun as well
Above are the strengths in the SWOT Analysis of Hummer. The strengths of Hummer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High Price and low availability
Despite strong brand aura, the manufacturing has been discontinued
These were the weaknesses in the Hummer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
This brand has been discontinued, which can be revived since it has a strong brand image
Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its sales much
It can also explore the defense market for various countries
Above we covered the opportunities in Hummer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
High fuel consumption
Very dated technologies
Also supply chain related issues due its unique design
The threats in the SWOT Analysis of Hummer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Select few who really want to be associated with the image
Strong rugged all-terrain vehicle
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