Hummer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

Hummer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hummer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hummer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hummer is one of the leading brands in the automobiles sector.

The article below lists the Hummer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hummer SWOT Analysis:

SWOT Analysis of Hummer

For Hummer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hummer Strengths

The strengths of Hummer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hummer :

1. Strong brand image and top of the mind brandname
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Known for durability across all terrain

5. A very successful military vehicle which has been used to mount a 50 mm caliber gun as well

Hummer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hummer SWOT Analysis:

1. High Price and low availability
2. Despite strong brand aura, the manufacturing has been discontinued

Hummer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hummer SWOT Analysis:

1. This brand has been discontinued, which can be revived since it has a strong brand image
2. Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its sales much
3. It can also explore the defense market for various countries

Hummer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hummer are as mentioned:

1. High fuel consumption
2. Very dated technologies
3. Also supply chain related issues due its unique design

Hummer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hummer:

1. Land Rover
2. Land Cruiser
3. Mercedes G-Class

Hence this concludes the Hummer SWOT analysis.

Continue reading more about the brand/company.

About Hummer

Hummer Overview
Parent Company

General Motors





Tagline/ Slogan

Like Nothing Else.


Strong Brand Image

Hummer STP

Niche powerful SUVs

Target Market

Select few who really want to be associated with the image


Strong rugged all-terrain vehicle

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hummer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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