Isuzu Motors SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Isuzu Motors analyses the brand by its strengths, weaknesses, opportunities & threats. In Isuzu Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Isuzu Motors to benchmark its business & performance as compared to the competitors. Isuzu Motors is one of the leading brands in the automobiles sector.

The table below lists the Isuzu Motors SWOT (Strengths, Weaknesses, Opportunities, Threats), top Isuzu Motors competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Isuzu Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Isuzu Motors Brand Analysis
Parent Company

Isuzu Motors
Category

Commercial Vehicles
Sector

Automobiles
Tagline/ Slogan

-
USP

Isuzu is one of the largest manufacturers of medium and heavy duty trucks
Isuzu Motors STP
Segment

Commercial Vehicle services and Mass Market
Target Group

Small industries and logistics companies
Positioning

Japanese technology with high performance vehicles
SWOT Analysis of Isuzu Motors
Isuzu Motors Strengths

Below are the Strengths in the SWOT Analysis of Isuzu Motors:

1. Known for diesel engines & commercial vehicles
2. Japanese company with a long heritage & legacy
3. Founded 1916, 7000+ employees, & has produced over 21 million engines so far
4. Engines made by Isuzu are used by General Motors & Renault-Nissan Alliance

5. Strong Presence in Asia & Africa
Isuzu Motors Weaknesses

Here are the weaknesses in the Isuzu Motors SWOT Analysis:

1. Intense competition means limited market share
2. It was unable to sustain its passenger car business
3. Also unable to sustain SUV business which is diesel powered which could have been their strength
Isuzu Motors Opportunities

Following are the Opportunities in Isuzu Motors SWOT Analysis:

1. It can revive the car segment with the help of its shareholders like Toyota & Mitsubishi who are among large shareholders
2. It can leverage its alliance with GM & Nissan-Renault for its business benefits
3. It can use its innovations in diesel technologies for smaller cars for markets like Africa

4. Further penetrate the Bus segment
Isuzu Motors Threats

The threats in the SWOT Analysis of Isuzu Motors are as mentioned:

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography
Isuzu Motors Competition
Isuzu Motors Competitors

Below are the top 3 competitors of Isuzu Motors:

1. Tata Motors

2. MAN

3. Ashok Leyland


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Isuzu Motors. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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