Isuzu Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Isuzu Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Isuzu Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Isuzu Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Isuzu Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Isuzu Motors competitors and includes Isuzu Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

Isuzu Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Isuzu Motors Brand Analysis
Parent Company

Isuzu Motors

Category

Commercial Vehicles

Sector

Automobiles

Tagline/ Slogan

-

USP

Isuzu is one of the largest manufacturers of medium and heavy duty trucks

Isuzu Motors STP
Isuzu Motors Segmentation

Commercial Vehicle services and Mass Market

Isuzu Motors Target Market

Small industries and logistics companies

Isuzu Motors Positioning

Japanese technology with high performance vehicles

Isuzu Motors SWOT Analysis
Isuzu Motors Strengths

Below are the Strengths in the SWOT Analysis of Isuzu Motors:

1. Known for diesel engines & commercial vehicles
2. Japanese company with a long heritage & legacy
3. Founded 1916, 7000+ employees, & has produced over 21 million engines so far
4. Engines made by Isuzu are used by General Motors & Renault-Nissan Alliance

5. Strong Presence in Asia & Africa

Isuzu Motors Weaknesses

Here are the weaknesses in the Isuzu Motors SWOT Analysis:

1. Intense competition means limited market share
2. It was unable to sustain its passenger car business
3. Also unable to sustain SUV business which is diesel powered which could have been their strength

Isuzu Motors Opportunities

Following are the Opportunities in Isuzu Motors SWOT Analysis:

1. It can revive the car segment with the help of its shareholders like Toyota & Mitsubishi who are among large shareholders
2. It can leverage its alliance with GM & Nissan-Renault for its business benefits
3. It can use its innovations in diesel technologies for smaller cars for markets like Africa

4. Further penetrate the Bus segment

Isuzu Motors Threats

The threats in the SWOT Analysis of Isuzu Motors are as mentioned:

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography

Isuzu Motors Competition
Competitors

Below are the top 3 Isuzu Motors competitors:

1. Tata Motors

2. MAN

3. Ashok Leyland


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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