Birla Sun Life SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7297
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SWOT Analysis of Birla Sun Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birla Sun Life

Parent Company

Aditya Birla Group & Sun Life Financial Services

Category

NBFC

Sector

Insurance Services

Tagline/ Slogan

Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance

USP

Expertise in  Insurance  across Continents

STP

Segment

Personal and Group Asset Management

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors
2. Backed By Aditya Birla Brand and Sun Life financial services
3.  Emphasis on Customer Satisfaction through Transparent Functioning

4. Strong Capital Base

Weaknesses

1.  Low Presence in Rural Market
2. Lesser advertising as compared to competitors

Opportunities

1.  Growing potential in the Rural Market
2.  Alignment with Government Schemes
3. Better awareness amongst people for getting insurance

Threats

1.  Economic crisis and economic instability
2.  Entry of new NBFCs in the sector

Competition

Competitors

1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life


The table above concludes the Birla Sun Life SWOT analysis along with its marketing and brand parameters.

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