Birla Sun Life SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7297

SWOT Analysis of Birla Sun Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birla Sun Life

Parent Company

Aditya Birla Group & Sun Life Financial Services




Insurance Services

Tagline/ Slogan

Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance


Expertise in  Insurance  across Continents



Personal and Group Asset Management

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors
2. Backed By Aditya Birla Brand and Sun Life financial services
3.  Emphasis on Customer Satisfaction through Transparent Functioning

4. Strong Capital Base


1.  Low Presence in Rural Market
2. Lesser advertising as compared to competitors


1.  Growing potential in the Rural Market
2.  Alignment with Government Schemes
3. Better awareness amongst people for getting insurance


1.  Economic crisis and economic instability
2.  Entry of new NBFCs in the sector



1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life

The table above concludes the Birla Sun Life SWOT analysis along with its marketing and brand parameters.


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