SWOT analysis of Birla Sun Life analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Birla Sun Life SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Birla Sun Life to benchmark its business & performance as compared to the competitors and industry. Birla Sun Life is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Birla Sun Life competitors and includes Birla Sun Life target market, segmentation, positioning & Unique Selling Proposition (USP).
| Birla Sun Life Brand Analysis | |
|---|---|
| Parent Company |
Aditya Birla Group & Sun Life Financial Services |
| Category |
NBFC |
| Sector | |
| Tagline/ Slogan |
‘Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance |
| USP |
Expertise in Insurance across Continents |
| Birla Sun Life STP | |
| Birla Sun Life Segmentation |
Personal and Group Asset Management |
| Birla Sun Life Target Market |
Urban and Rural Investors |
| Birla Sun Life Positioning |
Complete Insurance and financial solutions |
| Birla Sun Life SWOT Analysis | |
| Birla Sun Life Strengths |
Below are the Strengths in the SWOT Analysis of Birla Sun Life: 1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors 4. Strong Capital Base |
| Birla Sun Life Weaknesses |
Here are the weaknesses in the Birla Sun Life SWOT Analysis: 1. Low Presence in Rural Market |
| Birla Sun Life Opportunities |
Following are the Opportunities in Birla Sun Life SWOT Analysis: 1. Growing potential in the Rural Market |
| Birla Sun Life Threats |
The threats in the SWOT Analysis of Birla Sun Life are as mentioned: 1. Economic crisis and economic instability |
| Birla Sun Life Competition | |
| Competitors |
Below are the top 3 Birla Sun Life competitors: 1. LIC 3. HDFC Standard Life |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Birla Sun Life. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us
