Birla Sun Life SWOT Analysis, Competitors & USP
SWOT analysis of Birla Sun Life analyses the brand by its strengths, weaknesses, opportunities & threats. In Birla Sun Life SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Birla Sun Life to benchmark its business & performance as compared to the competitors. Birla Sun Life is one of the leading brands in the banking & financial services sector.
The table below lists the Birla Sun Life SWOT (Strengths, Weaknesses, Opportunities, Threats), top Birla Sun Life competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Birla Sun Life Brand Analysis | |
|---|---|
| Parent Company |
Aditya Birla Group & Sun Life Financial Services |
| Category |
NBFC |
| Sector | |
| Tagline/ Slogan |
‘Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance |
| USP |
Expertise in Insurance across Continents |
| Birla Sun Life STP | |
| Segment |
Personal and Group Asset Management |
| Target Group |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
| SWOT Analysis of Birla Sun Life | |
| Birla Sun Life Strengths |
Below are the Strengths in the SWOT Analysis of Birla Sun Life: 1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors 4. Strong Capital Base |
| Birla Sun Life Weaknesses |
Here are the weaknesses in the Birla Sun Life SWOT Analysis: 1. Low Presence in Rural Market |
| Birla Sun Life Opportunities |
Following are the Opportunities in Birla Sun Life SWOT Analysis: 1. Growing potential in the Rural Market |
| Birla Sun Life Threats |
The threats in the SWOT Analysis of Birla Sun Life are as mentioned: 1. Economic crisis and economic instability |
| Birla Sun Life Competition | |
| Birla Sun Life Competitors |
Below are the top 3 competitors of Birla Sun Life: 1. LIC 3. HDFC Standard Life |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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