Birla Sun Life SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 9599

SWOT Analysis of Birla Sun Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birla Sun Life

Parent Company

Aditya Birla Group & Sun Life Financial Services




Banking & Financial Services

Tagline/ Slogan

Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance


Expertise in  Insurance  across Continents

Birla Sun Life STP


Personal and Group Asset Management

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

Birla Sun Life SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Birla Sun Life :

1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors
2. Backed By Aditya Birla Brand and Sun Life financial services
3.  Emphasis on Customer Satisfaction through Transparent Functioning

4. Strong Capital Base


1.  Low Presence in Rural Market
2. Lesser advertising as compared to competitors


1.  Growing potential in the Rural Market
2.  Alignment with Government Schemes
3. Better awareness amongst people for getting insurance


1.  Economic crisis and economic instability
2.  Entry of new NBFCs in the sector

Birla Sun Life Competition


Below are the 3 main Birla Sun Life competitors :

1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life

The brandguide table above concludes the Birla Sun Life SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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