SWOT Analysis of Birla Sun Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Birla Sun Life |
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Parent Company |
Aditya Birla Group & Sun Life Financial Services |
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Category |
NBFC |
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Sector |
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Tagline/ Slogan |
‘Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance |
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USP |
Expertise in Insurance across Continents |
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Birla Sun Life STP |
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Segment |
Personal and Group Asset Management |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Insurance and financial solutions |
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Birla Sun Life SWOT Analysis |
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Strengths |
1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors 4. Strong Capital Base |
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Weaknesses |
1. Low Presence in Rural Market |
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Opportunities |
1. Growing potential in the Rural Market |
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Threats |
1. Economic crisis and economic instability |
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Birla Sun Life Competition |
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Competitors |
1. LIC 3. HDFC Standard Life |
The brandguide table above concludes the Birla Sun Life SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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