Birla Sun Life SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Birla Sun Life SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Birla Sun Life, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Birla Sun Life is one of the leading brands in the banking & financial services sector. The article below lists the Birla Sun Life SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Birla Sun Life

For Birla Sun Life, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Birla Sun Life Strengths

The strengths of Birla Sun Life looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Birla Sun Life :

1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors
2. Backed By Aditya Birla Brand and Sun Life financial services
3.  Emphasis on Customer Satisfaction through Transparent Functioning

4. Strong Capital Base

Birla Sun Life Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Birla Sun Life SWOT Analysis:

1.  Low Presence in Rural Market
2. Lesser advertising as compared to competitors

Read more about Birla Sun Life

Birla Sun Life Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Birla Sun Life SWOT Analysis:

1.  Growing potential in the Rural Market
2.  Alignment with Government Schemes
3. Better awareness amongst people for getting insurance

Birla Sun Life Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Birla Sun Life are as mentioned:

1.  Economic crisis and economic instability
2.  Entry of new NBFCs in the sector

Birla Sun Life Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Birla Sun Life:

1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life

Hence this concludes the Birla Sun Life SWOT analysis.

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About Birla Sun Life

Birla Sun Life Overview
Parent Company

Aditya Birla Group & Sun Life Financial Services




Banking & Financial Services

Tagline/ Slogan

Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance


Expertise in  Insurance  across Continents

Birla Sun Life STP

Personal and Group Asset Management

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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