Birla Sun Life SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Birla Sun Life analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Birla Sun Life SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Birla Sun Life to benchmark its business & performance as compared to the competitors and industry. As of 2020, Birla Sun Life is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Birla Sun Life competitors and includes Birla Sun Life target market, segmentation, positioning & Unique Selling Proposition (USP).

Birla Sun Life SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Birla Sun Life Brand Analysis
Parent Company

Aditya Birla Group & Sun Life Financial Services
Category

NBFC
Sector

Banking & Financial Services
Tagline/ Slogan

‘Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance
USP

Expertise in  Insurance  across Continents
Birla Sun Life STP
Birla Sun Life Segmentation

Personal and Group Asset Management
Birla Sun Life Target Market

Urban and Rural Investors
Birla Sun Life Positioning

Complete Insurance and financial solutions
Birla Sun Life SWOT Analysis
Birla Sun Life Strengths

Below are the Strengths in the SWOT Analysis of Birla Sun Life:

1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors
2. Backed By Aditya Birla Brand and Sun Life financial services
3.  Emphasis on Customer Satisfaction through Transparent Functioning

4. Strong Capital Base
Birla Sun Life Weaknesses

Here are the weaknesses in the Birla Sun Life SWOT Analysis:

1.  Low Presence in Rural Market
2. Lesser advertising as compared to competitors
Birla Sun Life Opportunities

Following are the Opportunities in Birla Sun Life SWOT Analysis:

1.  Growing potential in the Rural Market
2.  Alignment with Government Schemes
3. Better awareness amongst people for getting insurance
Birla Sun Life Threats

The threats in the SWOT Analysis of Birla Sun Life are as mentioned:

1.  Economic crisis and economic instability
2.  Entry of new NBFCs in the sector
Birla Sun Life Competition
Competitors

Below are the top 3 Birla Sun Life competitors:

1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Birla Sun Life. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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