Published in Banking & Financial Services category by MBA Skool Team
Birla Sun Life is one of the leading brands in the banking & financial services sector. Birla Sun Life SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Birla Sun Life:
Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors
Backed By Aditya Birla Brand and Sun Life financial services
Emphasis on Customer Satisfaction through Transparent Functioning
Strong Capital Base
Above are the strengths in the SWOT Analysis of Birla Sun Life. The strengths of Birla Sun Life looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Birla Sun Life Weaknesses
Low Presence in Rural Market
Lesser advertising as compared to competitors
These were the weaknesses in the Birla Sun Life SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
‘Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing to chance
Expertise in Insurance across Continents
Birla Sun Life STP
Personal and Group Asset Management
Urban and Rural Investors
Complete Insurance and financial solutions
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