HDFC Standard Life SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of HDFC Standard Life analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HDFC Standard Life SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HDFC Standard Life to benchmark its business & performance as compared to the competitors and industry. As of 2020, HDFC Standard Life is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HDFC Standard Life competitors and includes HDFC Standard Life target market, segmentation, positioning & Unique Selling Proposition (USP).

HDFC Standard Life SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HDFC Standard Life Brand Analysis
Parent Company





Banking & Financial Services

Tagline/ Slogan

‘Sar Utha ke jiyo’


Strong Financial History

HDFC Standard Life STP
HDFC Standard Life Segmentation

Personal and Group Insurance

HDFC Standard Life Target Market

Urban and Rural Investors

HDFC Standard Life Positioning

Complete Insurance and financial solutions

HDFC Standard Life SWOT Analysis
HDFC Standard Life Strengths

Below are the Strengths in the SWOT Analysis of HDFC Standard Life:

1. Customised and Flexible Insurance Solutions and large product portfolio
2.  Robust Risk control Framework
3.  Network of  500 branches and agents across 700 cities

4. Strong Financial Expertise and popular advertising
5. Globally, Standard Life plc has 1.5 million shareholders in more than 50 countries and over 6 million customers
6. Alliance between HDFC and Standard Life giving a strong brand backing

HDFC Standard Life Weaknesses

Here are the weaknesses in the HDFC Standard Life SWOT Analysis:

1.  Less penetration in rural areas

2. Controversies like job cuts, racism and data loss have affected image

HDFC Standard Life Opportunities

Following are the Opportunities in HDFC Standard Life SWOT Analysis:

1. Growing rural market and better opportunities in the semi-urban areas
2.  Group Insurance through large employers

HDFC Standard Life Threats

The threats in the SWOT Analysis of HDFC Standard Life are as mentioned:

1.  Economic instability and global crisis
2.  Entry of new NBFCs in the sector

HDFC Standard Life Competition

Below are the top 3 HDFC Standard Life competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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