HDFC Standard Life SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of HDFC Standard Life analyses the brand by its strengths, weaknesses, opportunities & threats. In HDFC Standard Life SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HDFC Standard Life to benchmark its business & performance as compared to the competitors. HDFC Standard Life is one of the leading brands in the banking & financial services sector.

The table below lists the HDFC Standard Life SWOT (Strengths, Weaknesses, Opportunities, Threats), top HDFC Standard Life competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

HDFC Standard Life SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HDFC Standard Life Brand Analysis
Parent Company





Banking & Financial Services

Tagline/ Slogan

‘Sar Utha ke jiyo’


Strong Financial History

HDFC Standard Life STP

Personal and Group Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis of HDFC Standard Life
HDFC Standard Life Strengths

Below are the Strengths in the SWOT Analysis of HDFC Standard Life:

1. Customised and Flexible Insurance Solutions and large product portfolio
2.  Robust Risk control Framework
3.  Network of  500 branches and agents across 700 cities

4. Strong Financial Expertise and popular advertising
5. Globally, Standard Life plc has 1.5 million shareholders in more than 50 countries and over 6 million customers
6. Alliance between HDFC and Standard Life giving a strong brand backing

HDFC Standard Life Weaknesses

Here are the weaknesses in the HDFC Standard Life SWOT Analysis:

1.  Less penetration in rural areas

2. Controversies like job cuts, racism and data loss have affected image

HDFC Standard Life Opportunities

Following are the Opportunities in HDFC Standard Life SWOT Analysis:

1. Growing rural market and better opportunities in the semi-urban areas
2.  Group Insurance through large employers

HDFC Standard Life Threats

The threats in the SWOT Analysis of HDFC Standard Life are as mentioned:

1.  Economic instability and global crisis
2.  Entry of new NBFCs in the sector

HDFC Standard Life Competition
HDFC Standard Life Competitors

Below are the top 3 competitors of HDFC Standard Life:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HDFC Standard Life. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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