Kotak Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4243

SWOT Analysis of Kotak Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kotak Life Insurance

Parent Company

Kotak Mahindra Bank & Old Mutual plc.




Insurance and finance

Tagline/ Slogan

zindagi se ek kadam aage’


Expertise in local market with global exposure



Personal and Group Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. State of art Actuarial I.T Infrastructure

2. Has network across 300 towns
3.  Innovative Product range with transparent practices
4. The company covers over 3 million customers and is one of the fastest growing insurance companies in India


1.  Lack of presence in various parts of country

2. Limited Advertising and low brand visibility as compared to leading competitors


1. Growing potential in the semi-urban and rural market
2. Better investment awareness amongst the younger generation


1.  Fluctuating economic scenarios
2.  Entry of new NBFCs in the sector increasing competition



1.  SBI Life Insurance
2.  Sahara Life Insurance

3.  Birla Life Insurance

The table above concludes the Kotak Life Insurance SWOT analysis along with its marketing and brand parameters.


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