Kotak Life Insurance SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Kotak Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Kotak Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kotak Life Insurance to benchmark its business & performance as compared to the competitors. Kotak Life Insurance is one of the leading brands in the banking & financial services sector.
The table below lists the Kotak Life Insurance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kotak Life Insurance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Kotak Life Insurance:
1. State of art Actuarial I.T Infrastructure
2. Has network across 300 towns 3. Innovative Product range with transparent practices 4. The company covers over 3 million customers and is one of the fastest growing insurance companies in India
Kotak Life Insurance Weaknesses
Here are the weaknesses in the Kotak Life Insurance SWOT Analysis:
1. Lack of presence in various parts of country
2. Limited Advertising and low brand visibility as compared to leading competitors
Kotak Life Insurance Opportunities
Following are the Opportunities in Kotak Life Insurance SWOT Analysis:
1. Growing potential in the semi-urban and rural market 2. Better investment awareness amongst the younger generation
Kotak Life Insurance Threats
The threats in the SWOT Analysis of Kotak Life Insurance are as mentioned:
1. Fluctuating economic scenarios 2. Entry of new NBFCs in the sector increasing competition
Kotak Life Insurance Competition
Kotak Life Insurance Competitors
Below are the top 3 competitors of Kotak Life Insurance:
1. SBI Life Insurance 2. Sahara Life Insurance
3. Birla Life Insurance
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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