Kotak Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Kotak Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kotak Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kotak Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kotak Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kotak Life Insurance competitors and includes Kotak Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Kotak Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kotak Life Insurance Brand Analysis
Parent Company

Kotak Mahindra Bank & Old Mutual plc.




Banking & Financial Services

Tagline/ Slogan

zindagi se ek kadam aage’


Expertise in local market with global exposure

Kotak Life Insurance STP
Kotak Life Insurance Segmentation

Personal and Group Insurance

Kotak Life Insurance Target Market

Urban and Rural Investors

Kotak Life Insurance Positioning

Complete Insurance and financial solutions

Kotak Life Insurance SWOT Analysis
Kotak Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Kotak Life Insurance:

1. State of art Actuarial I.T Infrastructure

2. Has network across 300 towns
3.  Innovative Product range with transparent practices
4. The company covers over 3 million customers and is one of the fastest growing insurance companies in India

Kotak Life Insurance Weaknesses

Here are the weaknesses in the Kotak Life Insurance SWOT Analysis:

1.  Lack of presence in various parts of country

2. Limited Advertising and low brand visibility as compared to leading competitors

Kotak Life Insurance Opportunities

Following are the Opportunities in Kotak Life Insurance SWOT Analysis:

1. Growing potential in the semi-urban and rural market
2. Better investment awareness amongst the younger generation

Kotak Life Insurance Threats

The threats in the SWOT Analysis of Kotak Life Insurance are as mentioned:

1.  Fluctuating economic scenarios
2.  Entry of new NBFCs in the sector increasing competition

Kotak Life Insurance Competition

Below are the top 3 Kotak Life Insurance competitors:

1.  SBI Life Insurance
2.  Sahara Life Insurance

3.  Birla Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kotak Life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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