SWOT analysis of Virgin Money analyses the brand by its strengths, weaknesses, opportunities & threats. In Virgin Money SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Virgin Money to benchmark its business & performance as compared to the competitors. Virgin Money is one of the leading brands in the banking & financial services sector.
The table below lists the Virgin Money SWOT (Strengths, Weaknesses, Opportunities, Threats), top Virgin Money competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Virgin Money Brand Analysis | |
---|---|
Parent Company |
Virgin Group Ltd. |
Category |
Financial Institutions |
Sector | |
Tagline/ Slogan |
Banking with a bit of soul |
USP |
A one stop for all financial products where customers can easily understand where to invest |
Virgin Money STP | |
Segment |
Individuals, large enterprises and other financial institutions by providing a wide range of financial products and services |
Target Group |
Customers and is more focused towards retail banking services |
Positioning |
Provide easy financial services for customers to invest |
SWOT Analysis of Virgin Money | |
Virgin Money Strengths |
Below are the Strengths in the SWOT Analysis of Virgin Money: 1. Highly capable and efficient parent company 5. Supervised by Prudential Regulation Authority 6. Offers services like Finance, Banking, Mortgages |
Virgin Money Weaknesses |
Here are the weaknesses in the Virgin Money SWOT Analysis: 1. Little presence in few countries other than UK |
Virgin Money Opportunities |
Following are the Opportunities in Virgin Money SWOT Analysis: 1. Can acquire or form strategic alliance with other giants to increase the banking business |
Virgin Money Threats |
The threats in the SWOT Analysis of Virgin Money are as mentioned: 1. Presence of giants like HSBC, Barclays, etc. may lead to their cannibalization of revenues |
Virgin Money Competition | |
Virgin Money Competitors |
Below are the top 7 competitors of Virgin Money: 1. HSBC Holdings plc 4. Prudential plc 5. Aviva plc 6. Royal Bank of Scotland 7. Standard Chartered bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Money. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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