Virgin Money SWOT Analysis, Competitors & USP

SWOT analysis of Virgin Money analyses the brand by its strengths, weaknesses, opportunities & threats. In Virgin Money SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Virgin Money to benchmark its business & performance as compared to the competitors. Virgin Money is one of the leading brands in the banking & financial services sector.

The article below lists the Virgin Money SWOT (Strengths, Weaknesses, Opportunities, Threats), top Virgin Money competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Virgin Money

Virgin Money Overview
Parent Company	Virgin Group Ltd.
Category	Financial Institutions
Sector	Banking & Financial Services
Tagline/ Slogan	Banking with a bit of soul
USP	A one stop for all financial products where customers can easily understand where to invest
Virgin Money STP
Segmentation	Individuals, large enterprises and other financial institutions by providing a wide range of financial products and services
Target Market	Customers and is more focused towards retail banking services
Positioning	Provide easy financial services for customers to invest

SWOT Analysis of Virgin Money

For Virgin Money, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Virgin Money SWOT Analysis:

Virgin Money Strengths

The strengths of Virgin Money looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Virgin Money :

1. Highly capable and efficient parent company
2. Can explore into other banking divisions like priority banking, etc.
3. Offers a wide range of financial products due to which they add more and more customers every year
4. Advantage of being under a famous conglomerate

5. Supervised by Prudential Regulation Authority

6. Offers services like Finance, Banking, Mortgages

Virgin Money Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Virgin Money SWOT Analysis:

1. Little presence in few countries other than UK
2. Not a listed company and hence it would become difficult to raise capital

Virgin Money Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Virgin Money SWOT Analysis:

1. Can acquire or form strategic alliance with other giants to increase the banking business
2. Expand to other major countries of Asia, Europe, etc.
3. Can launch IPO and raise capital which in turn can be used for either expansion or achieve other business goals

Virgin Money Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Virgin Money are as mentioned:

1. Presence of giants like HSBC, Barclays, etc. may lead to their cannibalization of revenues
2. International operations in Australia might turn out to be unsuccessful

Virgin Money Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Virgin Money:

1. HSBC Holdings plc
2. Lloyds Banking Group
3. Barclays

4. Prudential plc

5. Aviva plc

6. Royal Bank of Scotland

7. Standard Chartered bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Money. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading: