Virgin Money SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3373

SWOT Analysis of Virgin Money with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virgin Money

Parent Company

Virgin Group Ltd.


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

Banking with a bit of soul


A one stop for all financial products where customers can easily understand where to invest

Virgin Money STP


Individuals, large enterprises and other financial institutions by providing a wide range of financial products and services

Target Group

Customers and is more focused towards retail banking services


Provide easy financial services for customers to invest

Virgin Money SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Virgin Money :

1. Highly capable and efficient parent company
2. Can explore into other banking divisions like priority banking, etc.
3. Offers a wide range of financial products due to which they add more and more customers every year
4. Advantage of being under a famous conglomerate

5. Supervised by Prudential Regulation Authority

6. Offers services like Finance, Banking, Mortgages


1. Little presence in few countries other than UK
2. Not a listed company and hence it would become difficult to raise capital


1. Can acquire or form strategic alliance with other giants to increase the banking business
2. Expand to other major countries of Asia, Europe, etc.
3. Can launch IPO and raise capital which in turn can be used for either expansion or achieve other business goals


1. Presence of giants like HSBC, Barclays, etc. may lead to their cannibalization of revenues
2. International operations in Australia might turn out to be unsuccessful

Virgin Money Competition


Below are the 7 main Virgin Money competitors :

1. HSBC Holdings plc
2. Lloyds Banking Group
3. Barclays

4. Prudential plc

5. Aviva plc

6. Royal Bank of Scotland

7. Standard Chartered bank

The brandguide table above concludes the Virgin Money SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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