Virgin Money SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Virgin Money analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Virgin Money SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Virgin Money to benchmark its business & performance as compared to the competitors and industry. Virgin Money is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Virgin Money competitors and includes Virgin Money target market, segmentation, positioning & Unique Selling Proposition (USP).

Virgin Money SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Virgin Money Brand Analysis
Parent Company

Virgin Group Ltd.

Category

Financial Institutions

Sector

Banking & Financial Services

Tagline/ Slogan

Banking with a bit of soul

USP

A one stop for all financial products where customers can easily understand where to invest

Virgin Money STP
Virgin Money Segmentation

Individuals, large enterprises and other financial institutions by providing a wide range of financial products and services

Virgin Money Target Market

Customers and is more focused towards retail banking services

Virgin Money Positioning

Provide easy financial services for customers to invest

Virgin Money SWOT Analysis
Virgin Money Strengths

Below are the Strengths in the SWOT Analysis of Virgin Money:

1. Highly capable and efficient parent company
2. Can explore into other banking divisions like priority banking, etc.
3. Offers a wide range of financial products due to which they add more and more customers every year
4. Advantage of being under a famous conglomerate

5. Supervised by Prudential Regulation Authority

6. Offers services like Finance, Banking, Mortgages

Virgin Money Weaknesses

Here are the weaknesses in the Virgin Money SWOT Analysis:

1. Little presence in few countries other than UK
2. Not a listed company and hence it would become difficult to raise capital

Virgin Money Opportunities

Following are the Opportunities in Virgin Money SWOT Analysis:

1. Can acquire or form strategic alliance with other giants to increase the banking business
2. Expand to other major countries of Asia, Europe, etc.
3. Can launch IPO and raise capital which in turn can be used for either expansion or achieve other business goals

Virgin Money Threats

The threats in the SWOT Analysis of Virgin Money are as mentioned:

1. Presence of giants like HSBC, Barclays, etc. may lead to their cannibalization of revenues
2. International operations in Australia might turn out to be unsuccessful

Virgin Money Competition
Competitors

Below are the top 7 Virgin Money competitors:

1. HSBC Holdings plc
2. Lloyds Banking Group
3. Barclays

4. Prudential plc

5. Aviva plc

6. Royal Bank of Scotland

7. Standard Chartered bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Money. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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