Western Union SWOT Analysis
Western Union is one of the leading brands in the banking & financial services sector. Western Union SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Western Union:
Quick Glance:
Western Union Strengths
- Presence in over 200 countries & around 150 years of experience
- Offers unique products more specifically across a single domain
- P/E ratio of WU is higher compared to the industry average ie stock overvalued
- The company has over 7000 people worldwide
- One of the global leaders in Wire transfers and Money orders
- Strong advertising and marketing has made the brand high on recall
- The brand has actively sponsored events and sports team; and also supported military
Above are the strengths in the SWOT Analysis of Western Union. The strengths of Western Union looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Western Union Weaknesses
- High dependence on technology means huge investments
- Profit margin decline has been a concern
These were the weaknesses in the Western Union SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Western Union Opportunities
- Can form strategic alliance with money providers to benefit each other
- Can diversify to other domains by providing Banking and insurance services
- Can develop cash less economies
Above we covered the opportunities in Western Union SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Western Union Threats
- Global downturn affects its workings
- Uncertainty about the economic outlook & changes in the Govt. regulations
- Introduction of substitute products
The threats in the SWOT Analysis of Western Union are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Western Union SWOT analysis.
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About Western Union
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Western Union Overview | |
|---|---|
| Parent Company |
Western Union Company |
| Category |
Financial Institutions |
| Sector | |
| Tagline/ Slogan |
The fastest way to send money – worldwide |
| USP |
One of the largest financial services company specializing in global money transfer |
| Western Union STP | |
| Segmentation |
Individuals, HNI’s, large firms and anyone looking for money transfer |
| Target Market |
Individuals and large firms |
| Positioning |
A firm with strong roots in past & rich experience in what it does – money transfer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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