Western Union SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6236

SWOT analysis of Western Union analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Western Union SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Western Union to benchmark its business & performance as compared to the competitors and industry. Western Union is one of the leading brands in the banking & financial services sector. The table below also lists the top Western Union competitors and elaborates Western Union market segmentation, target group, positioning & Unique Selling Proposition (USP).

Western Union SWOT, Competitors, Marketing STP & Brand analysis Table
Western Union Brand Analysis
Parent Company

Western Union Company


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

The fastest way to send money – worldwide


One of the largest financial services company specializing in global money transfer

Western Union STP

Individuals, HNI’s, large firms and anyone looking for money transfer

Target Group

Individuals and large firms


A firm with strong roots in past & rich experience in what it does – money transfer

Western Union SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Western Union. Strengths are:

1. Presence in over 200 countries & around 150 years of experience
2. Offers unique products more specifically across a single domain
3. P/E ratio of WU is higher compared to the industry average ie stock overvalued

4. The company has over 7000 people worldwide

5. One of the global leaders in Wire transfers and Money orders

6. Strong advertising and marketing has made the brand high on recall

7. The brand has actively sponsored events and sports team; and also supported military


Here are the weaknesses in the Western Union SWOT Analysis:

1. High dependence on technology means huge investments
2. Profit margin decline has been a concern


Following are the Opportunities in Western Union SWOT Analysis:

1. Can form strategic alliance with money providers to benefit each other
2. Can diversify to other domains by providing Banking and insurance services
3. Can develop cash less economies


The threats in the SWOT Analysis of Western Union are as mentioned:

1. Global downturn affects its workings
2. Uncertainty about the economic outlook & changes in the Govt. regulations
3.Introduction of substitute products

Western Union Competition

Below are the top 6 Western Union competitors:

1. Currency Solutions
2. TOR Fx
3. Moneycorp

4. UK Forex

5. Travelex

6. Halo

The brandguide table above concludes the Western Union SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Western Union. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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