SWOT Analysis of Western Union with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Western Union |
|
|
Parent Company |
Western Union Company |
|
Category |
Financial Institutions |
|
Sector |
|
|
Tagline/ Slogan |
The fastest way to send money – worldwide |
|
USP |
One of the largest financial services company specializing in global money transfer |
|
Western Union STP |
|
|
Segment |
Individuals, HNI’s, large firms and anyone looking for money transfer |
|
Target Group |
Individuals and large firms |
|
Positioning |
A firm with strong roots in past & rich experience in what it does – money transfer |
|
Western Union SWOT Analysis |
|
|
Strengths |
1. Presence in over 200 countries & around 150 years of experience 4. The company has over 7000 people worldwide 5. One of the global leaders in Wire transfers and Money orders 6. Strong advertising and marketing has made the brand high on recall 7. The brand has actively sponsored events and sports team; and also supported military |
|
Weaknesses |
1. High dependence on technology means huge investments |
|
Opportunities |
1. Can form strategic alliance with money providers to benefit each other |
|
Threats |
1. Global downturn affects its workings |
|
Western Union Competition |
|
|
Competitors |
1. Currency Solutions 4. UK Forex 5. Travelex 6. Halo |
The brandguide table above concludes the Western Union SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Western Union. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
