Western Union SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Western Union Company

Financial Institutions

Banking & Financial Services

The fastest way to send money – worldwide

One of the largest financial services company specializing in global money transfer

Individuals, HNI’s, large firms and anyone looking for money transfer

Individuals and large firms

A firm with strong roots in past & rich experience in what it does – money transfer

Below are the Strengths in the SWOT Analysis of Western Union:

1. Presence in over 200 countries & around 150 years of experience
2. Offers unique products more specifically across a single domain
3. P/E ratio of WU is higher compared to the industry average ie stock overvalued

4. The company has over 7000 people worldwide

5. One of the global leaders in Wire transfers and Money orders

6. Strong advertising and marketing has made the brand high on recall

7. The brand has actively sponsored events and sports team; and also supported military

Here are the weaknesses in the Western Union SWOT Analysis:

1. High dependence on technology means huge investments
2. Profit margin decline has been a concern

Following are the Opportunities in Western Union SWOT Analysis:

1. Can form strategic alliance with money providers to benefit each other
2. Can diversify to other domains by providing Banking and insurance services
3. Can develop cash less economies

The threats in the SWOT Analysis of Western Union are as mentioned:

1. Global downturn affects its workings
2. Uncertainty about the economic outlook & changes in the Govt. regulations
3.Introduction of substitute products

Below are the top 6 Western Union competitors:

1. Currency Solutions
2. TOR Fx
3. Moneycorp

4. UK Forex

5. Travelex

6. Halo