Published in Banking & Financial Services category by MBA Skool Team
Western Union is one of the leading brands in the banking & financial services sector. Western Union SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Western Union:
Presence in over 200 countries & around 150 years of experience
Offers unique products more specifically across a single domain
P/E ratio of WU is higher compared to the industry average ie stock overvalued
The company has over 7000 people worldwide
One of the global leaders in Wire transfers and Money orders
Strong advertising and marketing has made the brand high on recall
The brand has actively sponsored events and sports team; and also supported military
Above are the strengths in the SWOT Analysis of Western Union. The strengths of Western Union looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Western Union Weaknesses
High dependence on technology means huge investments
Profit margin decline has been a concern
These were the weaknesses in the Western Union SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the largest financial services company specializing in global money transfer
Western Union STP
Individuals, HNI’s, large firms and anyone looking for money transfer
Individuals and large firms
A firm with strong roots in past & rich experience in what it does – money transfer
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Western Union. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute