Western Union SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3932
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SWOT Analysis of Western Union with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Western Union

Parent Company

Western Union Company

Category

Financial Institutions

Sector

Banking & Financial Services

Tagline/ Slogan

The fastest way to send money – worldwide

USP

One of the largest financial services company specializing in global money transfer

Western Union STP

Segment

Individuals, HNI’s, large firms and anyone looking for money transfer

Target Group

Individuals and large firms

Positioning

A firm with strong roots in past & rich experience in what it does – money transfer

Western Union SWOT Analysis

Strengths

1. Presence in over 200 countries & around 150 years of experience
2. Offers unique products more specifically across a single domain
3. P/E ratio of WU is higher compared to the industry average ie stock overvalued

4. The company has over 7000 people worldwide

5. One of the global leaders in Wire transfers and Money orders

6. Strong advertising and marketing has made the brand high on recall

7. The brand has actively sponsored events and sports team; and also supported military

Weaknesses

1. High dependence on technology means huge investments
2. Profit margin decline has been a concern

Opportunities

1. Can form strategic alliance with money providers to benefit each other
2. Can diversify to other domains by providing Banking and insurance services
3. Can develop cash less economies

Threats

1. Global downturn affects its workings
2. Uncertainty about the economic outlook & changes in the Govt. regulations
3.Introduction of substitute products

Western Union Competition

Competitors

1. Currency Solutions
2. TOR Fx
3. Moneycorp

4. UK Forex

5. Travelex

6. Halo


The brandguide table above concludes the Western Union SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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