Capital One Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3389

SWOT Analysis of Capital One Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capital One Financial

Parent Company

Capital One Financial


Financial Institution


Banking & Financial Services

Tagline/ Slogan

What’s in your wallet?


A financial firm offering all kinds of products under retail as well as corporate banking



Individuals, small, medium and large firms

Target Group

Individuals and medium & large firms


A one stop for all retail customers and small and large firms

SWOT Analysis


1. A Fortune 500 company and one of the most leading banks in US
2. Offers a wide variety of financial products under both retail banking as well as corporate banking
3. Has a strong base of employees over 40,000+
4. Earnings growth of the firm is more than the industry average

5. A continuous growth in the total revenues of the firm since 2011

6. Also spread across in Canada and United Kingdom besides United States


1. Not strong worldwide presence
2. Has a large number of alleged complaints issued against any credit card issuer


1. Can expand to other geographic locations
2. Can acquire small banks or form strategic alliance with large banks
3. Can diversify to other domains like wholesale banking, private banking, priority banking, merchant banking, investment and advisory services


1. Banking operations depend upon the economic outlook of the country
2. Highly vulnerable to the changes in the regulations and guidelines by the Fed
3. Entry of new players can bring challenges to the operations and in turn can result in reduced market share, lesser revenues & lower profits



1. 1st Century Bank
2. United Bancorp Inc.
3. Wells Fargo

4. JP Morgan Chase

5. M&T Bank

6. Citigroup

The table above concludes the Capital One Financial SWOT analysis along with its marketing and brand parameters.


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