Capital One Financial SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Capital One Financial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Capital One Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Capital One Financial to benchmark its business & performance as compared to the competitors and industry. Capital One Financial is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Capital One Financial competitors and includes Capital One Financial target market, segmentation, positioning & Unique Selling Proposition (USP).

Capital One Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Capital One Financial Brand Analysis
Parent Company

Capital One Financial


Financial Institution


Banking & Financial Services

Tagline/ Slogan

What’s in your wallet?


A financial firm offering all kinds of products under retail as well as corporate banking

Capital One Financial STP
Capital One Financial Segmentation

Individuals, small, medium and large firms

Capital One Financial Target Market

Individuals and medium & large firms

Capital One Financial Positioning

A one stop for all retail customers and small and large firms

Capital One Financial SWOT Analysis
Capital One Financial Strengths

Below are the Strengths in the SWOT Analysis of Capital One Financial:

1. A Fortune 500 company and one of the most leading banks in US
2. Offers a wide variety of financial products under both retail banking as well as corporate banking
3. Has a strong base of employees over 40,000+
4. Earnings growth of the firm is more than the industry average

5. A continuous growth in the total revenues of the firm since 2011

6. Also spread across in Canada and United Kingdom besides United States

Capital One Financial Weaknesses

Here are the weaknesses in the Capital One Financial SWOT Analysis:

1. Not strong worldwide presence
2. Has a large number of alleged complaints issued against any credit card issuer

Capital One Financial Opportunities

Following are the Opportunities in Capital One Financial SWOT Analysis:

1. Can expand to other geographic locations
2. Can acquire small banks or form strategic alliance with large banks
3. Can diversify to other domains like wholesale banking, private banking, priority banking, merchant banking, investment and advisory services

Capital One Financial Threats

The threats in the SWOT Analysis of Capital One Financial are as mentioned:

1. Banking operations depend upon the economic outlook of the country
2. Highly vulnerable to the changes in the regulations and guidelines by the Fed
3. Entry of new players can bring challenges to the operations and in turn can result in reduced market share, lesser revenues & lower profits

Capital One Financial Competition

Below are the top 6 Capital One Financial competitors:

1. 1st Century Bank
2. United Bancorp Inc.
3. Wells Fargo

4. JP Morgan Chase

5. M&T Bank

6. Citigroup

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Capital One Financial. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin