Capital One Financial SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Capital One Financial SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Capital One Financial, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Capital One Financial to benchmark its business & performance as compared to the competitors, and make strategic improvements. Capital One Financial is one of the leading brands in the banking & financial services sector.

The article below lists the Capital One Financial SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Capital One Financial SWOT Analysis:

SWOT Analysis of Capital One Financial

For Capital One Financial, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Capital One Financial Strengths

The strengths of Capital One Financial looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Capital One Financial :

1. A Fortune 500 company and one of the most leading banks in US
2. Offers a wide variety of financial products under both retail banking as well as corporate banking
3. Has a strong base of employees over 40,000+
4. Earnings growth of the firm is more than the industry average

5. A continuous growth in the total revenues of the firm since 2011

6. Also spread across in Canada and United Kingdom besides United States

Capital One Financial Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Capital One Financial SWOT Analysis:

1. Not strong worldwide presence
2. Has a large number of alleged complaints issued against any credit card issuer

Capital One Financial Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Capital One Financial SWOT Analysis:

1. Can expand to other geographic locations
2. Can acquire small banks or form strategic alliance with large banks
3. Can diversify to other domains like wholesale banking, private banking, priority banking, merchant banking, investment and advisory services

Capital One Financial Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Capital One Financial are as mentioned:

1. Banking operations depend upon the economic outlook of the country
2. Highly vulnerable to the changes in the regulations and guidelines by the Fed
3. Entry of new players can bring challenges to the operations and in turn can result in reduced market share, lesser revenues & lower profits

Capital One Financial Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Capital One Financial:

1. 1st Century Bank
2. United Bancorp Inc.
3. Wells Fargo

4. JP Morgan Chase

5. M&T Bank

6. Citigroup

Hence this concludes the Capital One Financial SWOT analysis.

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About Capital One Financial

Capital One Financial Overview
Parent Company

Capital One Financial


Financial Institution


Banking & Financial Services

Tagline/ Slogan

What’s in your wallet?


A financial firm offering all kinds of products under retail as well as corporate banking

Capital One Financial STP

Individuals, small, medium and large firms

Target Market

Individuals and medium & large firms


A one stop for all retail customers and small and large firms

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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