Capital One Financial SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Capital One Financial analyses the brand by its strengths, weaknesses, opportunities & threats. In Capital One Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Capital One Financial to benchmark its business & performance as compared to the competitors. Capital One Financial is one of the leading brands in the banking & financial services sector.

The table below lists the Capital One Financial SWOT (Strengths, Weaknesses, Opportunities, Threats), top Capital One Financial competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Capital One Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Capital One Financial Brand Analysis
Parent Company

Capital One Financial


Financial Institution


Banking & Financial Services

Tagline/ Slogan

What’s in your wallet?


A financial firm offering all kinds of products under retail as well as corporate banking

Capital One Financial STP

Individuals, small, medium and large firms

Target Group

Individuals and medium & large firms


A one stop for all retail customers and small and large firms

SWOT Analysis of Capital One Financial
Capital One Financial Strengths

Below are the Strengths in the SWOT Analysis of Capital One Financial:

1. A Fortune 500 company and one of the most leading banks in US
2. Offers a wide variety of financial products under both retail banking as well as corporate banking
3. Has a strong base of employees over 40,000+
4. Earnings growth of the firm is more than the industry average

5. A continuous growth in the total revenues of the firm since 2011

6. Also spread across in Canada and United Kingdom besides United States

Capital One Financial Weaknesses

Here are the weaknesses in the Capital One Financial SWOT Analysis:

1. Not strong worldwide presence
2. Has a large number of alleged complaints issued against any credit card issuer

Capital One Financial Opportunities

Following are the Opportunities in Capital One Financial SWOT Analysis:

1. Can expand to other geographic locations
2. Can acquire small banks or form strategic alliance with large banks
3. Can diversify to other domains like wholesale banking, private banking, priority banking, merchant banking, investment and advisory services

Capital One Financial Threats

The threats in the SWOT Analysis of Capital One Financial are as mentioned:

1. Banking operations depend upon the economic outlook of the country
2. Highly vulnerable to the changes in the regulations and guidelines by the Fed
3. Entry of new players can bring challenges to the operations and in turn can result in reduced market share, lesser revenues & lower profits

Capital One Financial Competition
Capital One Financial Competitors

Below are the top 6 competitors of Capital One Financial:

1. 1st Century Bank
2. United Bancorp Inc.
3. Wells Fargo

4. JP Morgan Chase

5. M&T Bank

6. Citigroup

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Capital One Financial. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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