AEGON Religare Life Insurance SWOT Analysis
AEGON Religare Life Insurance is one of the leading brands in the banking & financial services sector. AEGON Religare Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AEGON Religare Life Insurance:
Quick Glance:
AEGON Religare Life Insurance Strengths
- Innovative Policies with emphasis on long term returns
- Online products like iTerm
- International expertise of AEGON group
- Strong and aggressive marketing
- AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
- Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients
Above are the strengths in the SWOT Analysis of AEGON Religare Life Insurance. The strengths of AEGON Religare Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AEGON Religare Life Insurance Weaknesses
- Less penetration in rural areas
- Small agent base catering to huge customer base as compared to big players
These were the weaknesses in the AEGON Religare Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AEGON Religare Life Insurance Opportunities
- Growing rural market
- Earning Urban Youth
- Cross selling through financial services such as banking
Above we covered the opportunities in AEGON Religare Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AEGON Religare Life Insurance Threats
- Stringent Economic measures by Government and RBI
- Entry of new NBFCs in the sector
The threats in the SWOT Analysis of AEGON Religare Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the AEGON Religare Life Insurance SWOT analysis.
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About AEGON Religare Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| AEGON Religare Life Insurance Overview | |
|---|---|
| Parent Company |
AEGON and Religare Enterprises and Bennett Coleman & Company |
| Category |
Insurance and finance |
| Sector | |
| Tagline/ Slogan |
Life can surprise you Be insured |
| USP |
Strong media connect |
| AEGON Religare Life Insurance STP | |
| Segmentation |
Personal and Institutional Insurance |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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