Published in Banking & Financial Services category by MBA Skool Team
AEGON Religare Life Insurance is one of the leading brands in the banking & financial services sector. AEGON Religare Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AEGON Religare Life Insurance:
Innovative Policies with emphasis on long term returns
Online products like iTerm
International expertise of AEGON group
Strong and aggressive marketing
AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients
Above are the strengths in the SWOT Analysis of AEGON Religare Life Insurance. The strengths of AEGON Religare Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AEGON Religare Life Insurance Weaknesses
Less penetration in rural areas
Small agent base catering to huge customer base as compared to big players
These were the weaknesses in the AEGON Religare Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AEGON Religare Life Insurance Opportunities
Growing rural market
Earning Urban Youth
Cross selling through financial services such as banking
Above we covered the opportunities in AEGON Religare Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AEGON Religare Life Insurance Threats
Stringent Economic measures by Government and RBI
Entry of new NBFCs in the sector
The threats in the SWOT Analysis of AEGON Religare Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the AEGON Religare Life Insurance SWOT analysis.
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About AEGON Religare Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
AEGON Religare Life Insurance Overview
AEGON and Religare Enterprises and Bennett Coleman & Company
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