AEGON Religare Life Insurance SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

AEGON Religare Life Insurance SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AEGON Religare Life Insurance, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

AEGON Religare Life Insurance is one of the leading brands in the banking & financial services sector. The article below lists the AEGON Religare Life Insurance SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

AEGON Religare Life Insurance Strengths

The strengths of AEGON Religare Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of AEGON Religare Life Insurance :

1. Innovative Policies with emphasis on long term returns
2. Online products like iTerm
3.  International expertise of AEGON group

4. Strong and aggressive marketing
5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients

AEGON Religare Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the AEGON Religare Life Insurance SWOT Analysis:

1.  Less penetration in rural areas
2. Small agent base catering to huge customer base as compared to big players

AEGON Religare Life Insurance Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in AEGON Religare Life Insurance SWOT Analysis:

1. Growing rural market
2. Earning Urban Youth
3. Cross selling through financial services such as banking

AEGON Religare Life Insurance Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of AEGON Religare Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Hence this concludes the AEGON Religare Life Insurance SWOT analysis.

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About AEGON Religare Life Insurance

AEGON Religare Life Insurance Overview
Parent Company

AEGON and Religare Enterprises and Bennett Coleman & Company


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Life can surprise you Be insured


Strong media connect

AEGON Religare Life Insurance STP

Personal and Institutional Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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