AEGON Religare Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of AEGON Religare Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AEGON Religare Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AEGON Religare Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, AEGON Religare Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AEGON Religare Life Insurance competitors and includes AEGON Religare Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

AEGON Religare Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AEGON Religare Life Insurance Brand Analysis
Parent Company

AEGON and Religare Enterprises and Bennett Coleman & Company

Category

Insurance and finance

Sector

Banking & Financial Services

Tagline/ Slogan

Life can surprise you Be insured

USP

Strong media connect

AEGON Religare Life Insurance STP
AEGON Religare Life Insurance Segmentation

Personal and Institutional Insurance

AEGON Religare Life Insurance Target Market

Urban and Rural Investors

AEGON Religare Life Insurance Positioning

Complete Insurance and financial solutions

AEGON Religare Life Insurance SWOT Analysis
AEGON Religare Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of AEGON Religare Life Insurance:

1. Innovative Policies with emphasis on long term returns
2. Online products like iTerm
3.  International expertise of AEGON group

4. Strong and aggressive marketing
5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients

AEGON Religare Life Insurance Weaknesses

Here are the weaknesses in the AEGON Religare Life Insurance SWOT Analysis:

1.  Less penetration in rural areas
2. Small agent base catering to huge customer base as compared to big players

AEGON Religare Life Insurance Opportunities

Following are the Opportunities in AEGON Religare Life Insurance SWOT Analysis:

1. Growing rural market
2. Earning Urban Youth
3. Cross selling through financial services such as banking

AEGON Religare Life Insurance Threats

The threats in the SWOT Analysis of AEGON Religare Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

AEGON Religare Life Insurance Competition
Competitors

Below are the top 3 AEGON Religare Life Insurance competitors:

1.  Bharti AXA Life Insurance

2.  Sahara Life Insurance

3.  Shriram  Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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