AEGON Religare Life Insurance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of AEGON Religare Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In AEGON Religare Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AEGON Religare Life Insurance to benchmark its business & performance as compared to the competitors. AEGON Religare Life Insurance is one of the leading brands in the banking & financial services sector.

The article below lists the AEGON Religare Life Insurance SWOT (Strengths, Weaknesses, Opportunities, Threats), top AEGON Religare Life Insurance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About AEGON Religare Life Insurance

AEGON Religare Life Insurance Overview
Parent Company

AEGON and Religare Enterprises and Bennett Coleman & Company

Category

Insurance and finance

Sector

Banking & Financial Services

Tagline/ Slogan

Life can surprise you Be insured

USP

Strong media connect

AEGON Religare Life Insurance STP
Segmentation

Personal and Institutional Insurance

Target Market

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis of AEGON Religare Life Insurance

For AEGON Religare Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the AEGON Religare Life Insurance SWOT Analysis:

AEGON Religare Life Insurance Strengths

The strengths of AEGON Religare Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AEGON Religare Life Insurance :

1. Innovative Policies with emphasis on long term returns
2. Online products like iTerm
3.  International expertise of AEGON group

4. Strong and aggressive marketing
5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients

AEGON Religare Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AEGON Religare Life Insurance SWOT Analysis:

1.  Less penetration in rural areas
2. Small agent base catering to huge customer base as compared to big players


AEGON Religare Life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AEGON Religare Life Insurance SWOT Analysis:

1. Growing rural market
2. Earning Urban Youth
3. Cross selling through financial services such as banking


AEGON Religare Life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AEGON Religare Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

AEGON Religare Life Insurance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AEGON Religare Life Insurance:

1.  Bharti AXA Life Insurance

2.  Sahara Life Insurance

3.  Shriram  Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AEGON Religare Life Insurance. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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