AEGON Religare Life Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6200

SWOT analysis of AEGON Religare Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AEGON Religare Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AEGON Religare Life Insurance to benchmark its business & performance as compared to the competitors and industry. AEGON Religare Life Insurance is one of the leading brands in the banking & financial services sector. The table below also lists the top AEGON Religare Life Insurance competitors and elaborates AEGON Religare Life Insurance market segmentation, target group, positioning & Unique Selling Proposition (USP).

AEGON Religare Life Insurance SWOT, Competitors, Marketing STP & Brand analysis Table
AEGON Religare Life Insurance Brand Analysis
Parent Company

AEGON and Religare Enterprises and Bennett Coleman & Company


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Life can surprise you Be insured


Strong media connect

AEGON Religare Life Insurance STP

Personal and Institutional Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

AEGON Religare Life Insurance SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AEGON Religare Life Insurance. Strengths are:

1. Innovative Policies with emphasis on long term returns
2. Online products like iTerm
3.  International expertise of AEGON group

4. Strong and aggressive marketing
5. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe
6. Religare has over 10,000 employees across multiple geographies, Religare serves over a million clients


Here are the weaknesses in the AEGON Religare Life Insurance SWOT Analysis:

1.  Less penetration in rural areas
2. Small agent base catering to huge customer base as compared to big players


Following are the Opportunities in AEGON Religare Life Insurance SWOT Analysis:

1. Growing rural market
2. Earning Urban Youth
3. Cross selling through financial services such as banking


The threats in the SWOT Analysis of AEGON Religare Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

AEGON Religare Life Insurance Competition

Below are the top 3 AEGON Religare Life Insurance competitors:

1.  Bharti AXA Life Insurance

2.  Sahara Life Insurance

3.  Shriram  Life Insurance

The brandguide table above concludes the AEGON Religare Life Insurance SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AEGON Religare Life Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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