SWOT Analysis of Shriram Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Shriram Life Insurance |
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Parent Company |
Shriram group and Sanlam Life Insurance |
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Category |
Insurance and finance |
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Sector |
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Tagline/ Slogan |
Putting people first |
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USP |
Venture by Strong financial conglomerate and an International expert |
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Shriram Life Insurance STP |
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Segment |
Personal and Institutional Insurance |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Insurance and financial solutions |
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Shriram Life Insurance SWOT Analysis |
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Strengths |
1. Insurance policies for all strata’s of society 4. Spread of 750 offices across India |
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Weaknesses |
1. Low key I.T infrastructure as compared to big brands 2. Low Marketing and brand presence as compared to other competitors |
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Opportunities |
1. Growing rural market 3. Cross selling through financial services such as banking |
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Threats |
1. Stringent Economic measures by Government and RBI |
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Shriram Life Insurance Competition |
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Competitors |
1. Bajaj Allianz 2. Sahara Life Insurance 3. Reliance Life Insurance |
The brandguide table above concludes the Shriram Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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