Published in Banking & Financial Services category by MBA Skool Team
Shriram Life Insurance is one of the leading brands in the banking & financial services sector. Shriram Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Shriram Life Insurance:
More than 75,000 loyal and dedicated agents and has a customer base of 30 lacs chit subscribers and investors
Above are the strengths in the SWOT Analysis of Shriram Life Insurance. The strengths of Shriram Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shriram Life Insurance Weaknesses
Low key I.T infrastructure as compared to big brands
Low Marketing and brand presence as compared to other competitors
Insurance companies have a poor image when it comes to payment of dues
These were the weaknesses in the Shriram Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Shriram Life Insurance Opportunities
Growing rural market
Earning Urban Youth looking for investments
Cross selling through financial services such as banking
Above we covered the opportunities in Shriram Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shriram Life Insurance Threats
Stringent Economic measures by Government and RBI
Entry of new NBFCs in the sector
The threats in the SWOT Analysis of Shriram Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
3. Reliance Life Insurance
Hence this concludes the Shriram Life Insurance SWOT analysis.
Continue reading more about the brand/company.
About Shriram Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Venture by Strong financial conglomerate and an International expert
Shriram Life Insurance STP
Personal and Institutional Insurance
Urban and Rural Investors
Complete Insurance and financial solutions
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