Shriram Life Insurance SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Shriram Life Insurance covering strengths, weaknesses, opportunities and threats.

Shriram Life Insurance Strengths

  1. Insurance policies for all strata’s of society
  2. Policies with consideration for social Impact
  3.  International expertise of Sanlam group
  4. Spread of 750 offices across India
  5. More than 75,000 loyal and dedicated agents and has a customer base of 30 lacs chit subscribers and investors

Above are the strengths in the SWOT Analysis of Shriram Life Insurance. The strengths of Shriram Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Shriram Life Insurance Weaknesses

  1.  Low key I.T infrastructure as compared to big brands
  2. Low Marketing and brand presence as compared to other competitors
  3. Insurance companies have a poor image when it comes to payment of dues

These were the weaknesses in the Shriram Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Shriram Life Insurance Opportunities

  1. Growing rural market
  2. Earning Urban Youth looking for investments
  3. Cross selling through financial services such as banking

Above we covered the opportunities in Shriram Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Shriram Life Insurance Threats

  1. Stringent Economic measures by Government and RBI
  2. Entry of new NBFCs in the sector

The threats in the SWOT Analysis of Shriram Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

  • 2. 
  • 3.  Reliance  Life Insurance

Hence this concludes the Shriram Life Insurance SWOT analysis.

Continue reading more about the brand/company.

About Shriram Life Insurance

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Shriram Life Insurance Overview
Parent Company

Shriram group and Sanlam Life Insurance

Category

Insurance and finance

Sector

Banking & Financial Services

Tagline/ Slogan

Putting people first

USP

Venture by Strong financial conglomerate and an International expert

Shriram Life Insurance STP
Segmentation

Personal and Institutional Insurance

Target Market

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Shriram Life Insurance. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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