Shriram Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Shriram Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shriram Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shriram Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, Shriram Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shriram Life Insurance competitors and includes Shriram Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Shriram Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shriram Life Insurance Brand Analysis
Parent Company

Shriram group and Sanlam Life Insurance

Category

Insurance and finance

Sector

Banking & Financial Services

Tagline/ Slogan

Putting people first

USP

Venture by Strong financial conglomerate and an International expert

Shriram Life Insurance STP
Shriram Life Insurance Segmentation

Personal and Institutional Insurance

Shriram Life Insurance Target Market

Urban and Rural Investors

Shriram Life Insurance Positioning

Complete Insurance and financial solutions

Shriram Life Insurance SWOT Analysis
Shriram Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Shriram Life Insurance:

1. Insurance policies for all strata’s of society
2.  Policies with consideration for social Impact
3.  International expertise of Sanlam group

4. Spread of 750 offices across India
5. More than 75,000 loyal and dedicated agents and has a customer base of 30 lacs chit subscribers and investors

Shriram Life Insurance Weaknesses

Here are the weaknesses in the Shriram Life Insurance SWOT Analysis:

1.  Low key I.T infrastructure as compared to big brands

2.  Low Marketing and brand presence as compared to other competitors
3. Insurance companies have a poor image when it comes to payment of dues

Shriram Life Insurance Opportunities

Following are the Opportunities in Shriram Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth looking for investments

3. Cross selling through financial services such as banking

Shriram Life Insurance Threats

The threats in the SWOT Analysis of Shriram Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Shriram Life Insurance Competition
Competitors

Below are the top 3 Shriram Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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