Shriram Life Insurance SWOT Analysis, Competitors & USP
SWOT analysis of Shriram Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Shriram Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Shriram Life Insurance to benchmark its business & performance as compared to the competitors. Shriram Life Insurance is one of the leading brands in the banking & financial services sector.
The table below lists the Shriram Life Insurance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shriram Life Insurance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Shriram Life Insurance Brand Analysis | |
|---|---|
| Parent Company |
Shriram group and Sanlam Life Insurance |
| Category |
Insurance and finance |
| Sector | |
| Tagline/ Slogan |
Putting people first |
| USP |
Venture by Strong financial conglomerate and an International expert |
| Shriram Life Insurance STP | |
| Segment |
Personal and Institutional Insurance |
| Target Group |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
| SWOT Analysis of Shriram Life Insurance | |
| Shriram Life Insurance Strengths |
Below are the Strengths in the SWOT Analysis of Shriram Life Insurance: 1. Insurance policies for all strata’s of society 4. Spread of 750 offices across India |
| Shriram Life Insurance Weaknesses |
Here are the weaknesses in the Shriram Life Insurance SWOT Analysis: 1. Low key I.T infrastructure as compared to big brands 2. Low Marketing and brand presence as compared to other competitors |
| Shriram Life Insurance Opportunities |
Following are the Opportunities in Shriram Life Insurance SWOT Analysis: 1. Growing rural market 3. Cross selling through financial services such as banking |
| Shriram Life Insurance Threats |
The threats in the SWOT Analysis of Shriram Life Insurance are as mentioned: 1. Stringent Economic measures by Government and RBI |
| Shriram Life Insurance Competition | |
| Shriram Life Insurance Competitors |
Below are the top 3 competitors of Shriram Life Insurance: 1. Bajaj Allianz 2. Sahara Life Insurance 3. Reliance Life Insurance |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shriram Life Insurance. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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