Shriram Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Shriram group and Sanlam Life Insurance

Insurance and finance

Banking & Financial Services

Putting people first

Venture by Strong financial conglomerate and an International expert

Personal and Institutional Insurance

Urban and Rural Investors

Complete Insurance and financial solutions

Below are the Strengths in the SWOT Analysis of Shriram Life Insurance:

1. Insurance policies for all strata’s of society
2.  Policies with consideration for social Impact
3.  International expertise of Sanlam group

4. Spread of 750 offices across India
5. More than 75,000 loyal and dedicated agents and has a customer base of 30 lacs chit subscribers and investors

Here are the weaknesses in the Shriram Life Insurance SWOT Analysis:

1.  Low key I.T infrastructure as compared to big brands

2.  Low Marketing and brand presence as compared to other competitors
3. Insurance companies have a poor image when it comes to payment of dues

Following are the Opportunities in Shriram Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth looking for investments

3. Cross selling through financial services such as banking

The threats in the SWOT Analysis of Shriram Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Below are the top 3 Shriram Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance