Shriram Life Insurance SWOT Analysis
Shriram Life Insurance is one of the leading brands in the banking & financial services sector. Shriram Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Shriram Life Insurance:
Quick Glance:
Shriram Life Insurance Strengths
- Insurance policies for all strata’s of society
- Policies with consideration for social Impact
- International expertise of Sanlam group
- Spread of 750 offices across India
- More than 75,000 loyal and dedicated agents and has a customer base of 30 lacs chit subscribers and investors
Above are the strengths in the SWOT Analysis of Shriram Life Insurance. The strengths of Shriram Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shriram Life Insurance Weaknesses
- Low key I.T infrastructure as compared to big brands
- Low Marketing and brand presence as compared to other competitors
- Insurance companies have a poor image when it comes to payment of dues
These were the weaknesses in the Shriram Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Shriram Life Insurance Opportunities
- Growing rural market
- Earning Urban Youth looking for investments
- Cross selling through financial services such as banking
Above we covered the opportunities in Shriram Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shriram Life Insurance Threats
- Stringent Economic measures by Government and RBI
- Entry of new NBFCs in the sector
The threats in the SWOT Analysis of Shriram Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
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- 3. Reliance Life Insurance
Hence this concludes the Shriram Life Insurance SWOT analysis.
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About Shriram Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Shriram Life Insurance Overview | |
|---|---|
| Parent Company |
Shriram group and Sanlam Life Insurance |
| Category |
Insurance and finance |
| Sector | |
| Tagline/ Slogan |
Putting people first |
| USP |
Venture by Strong financial conglomerate and an International expert |
| Shriram Life Insurance STP | |
| Segmentation |
Personal and Institutional Insurance |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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