Shriram Life Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3309

SWOT analysis of Shriram Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. Shriram Life Insurance is one of the leading brands in the banking & financial services sector. The table below also lists the top Shriram Life Insurance competitors and elaborates Shriram Life Insurance segmentation, targeting, positioning & USP.

Shriram  Life Insurance

Parent Company

Shriram group and Sanlam Life Insurance


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Putting people first


Venture by Strong financial conglomerate and an International expert

Shriram Life Insurance STP


Personal and Institutional Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

Shriram Life Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shriram Life Insurance. Strengths are:

1. Insurance policies for all strata’s of society
2.  Policies with consideration for social Impact
3.  International expertise of Sanlam group

4. Spread of 750 offices across India
5. More than 75,000 loyal and dedicated agents and has a customer base of 30 lacs chit subscribers and investors


Here are the weaknesses in the Shriram Life Insurance SWOT Analysis:

1.  Low key I.T infrastructure as compared to big brands

2.  Low Marketing and brand presence as compared to other competitors
3. Insurance companies have a poor image when it comes to payment of dues


Following are the Opportunities in Shriram Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth looking for investments

3. Cross selling through financial services such as banking


The threats in the SWOT Analysis of Shriram Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Shriram Life Insurance Competition


Below are the top 3 Shriram Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

The brandguide table above concludes the Shriram Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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