ING Vysya Life Insurance SWOT Analysis
ING Vysya Life Insurance is one of the leading brands in the banking & financial services sector. ING Vysya Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ING Vysya Life Insurance:
Quick Glance:
ING Vysya Life Insurance Strengths
- Integrated approach to banking. Asset management and insurance
- State of Art ING Direct Facility
- International expertise of ING group
- Spread of 230 offices across India
- ING Vysya Bank is a premier private sector bank with over 1.5 million customers
- Serves over 1 million policy holders in India
Above are the strengths in the SWOT Analysis of ING Vysya Life Insurance. The strengths of ING Vysya Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ING Vysya Life Insurance Weaknesses
- Less penetration in rural areas
- Mediocre publicity
- Insurance companies have a poor image when it comes to payment of dues
These were the weaknesses in the ING Vysya Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ING Vysya Life Insurance Opportunities
- Growing rural market
- Earning Urban Youth
- Cross selling through financial services such as banking
Above we covered the opportunities in ING Vysya Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ING Vysya Life Insurance Threats
- Stringent Economic measures by Government and RBI
- Entry of new NBFCs in the sector
The threats in the SWOT Analysis of ING Vysya Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the ING Vysya Life Insurance SWOT analysis.
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About ING Vysya Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ING Vysya Life Insurance Overview | |
|---|---|
| Parent Company |
ING Insurance International B.V and Exide Industries |
| Category |
Insurance and finance |
| Sector | |
| Tagline/ Slogan |
Mera Farz; Enjoy the good life |
| USP |
It’s a JV between an International player and a strong local brand |
| ING Vysya Life Insurance STP | |
| Segmentation |
Personal and Institutional Insurance |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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