Published in Banking & Financial Services category by MBA Skool Team
ING Vysya Life Insurance is one of the leading brands in the banking & financial services sector. ING Vysya Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ING Vysya Life Insurance:
Integrated approach to banking. Asset management and insurance
State of Art ING Direct Facility
International expertise of ING group
Spread of 230 offices across India
ING Vysya Bank is a premier private sector bank with over 1.5 million customers
Serves over 1 million policy holders in India
Above are the strengths in the SWOT Analysis of ING Vysya Life Insurance. The strengths of ING Vysya Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ING Vysya Life Insurance Weaknesses
Less penetration in rural areas
Insurance companies have a poor image when it comes to payment of dues
These were the weaknesses in the ING Vysya Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ING Vysya Life Insurance Opportunities
Growing rural market
Earning Urban Youth
Cross selling through financial services such as banking
Above we covered the opportunities in ING Vysya Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ING Vysya Life Insurance Threats
Stringent Economic measures by Government and RBI
Entry of new NBFCs in the sector
The threats in the SWOT Analysis of ING Vysya Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the ING Vysya Life Insurance SWOT analysis.
Continue reading more about the brand/company.
About ING Vysya Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
ING Vysya Life Insurance Overview
ING Insurance International B.V and Exide Industries
It’s a JV between an International player and a strong local brand
ING Vysya Life Insurance STP
Personal and Institutional Insurance
Urban and Rural Investors
Complete Insurance and financial solutions
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