ING Vysya Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ING Vysya Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ING Vysya Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ING Vysya Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, ING Vysya Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ING Vysya Life Insurance competitors and includes ING Vysya Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

ING Vysya Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ING Vysya Life Insurance Brand Analysis
Parent Company

ING Insurance International B.V and Exide Industries


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Mera Farz; Enjoy the good life


It’s a JV between an International  player and a strong local brand

ING Vysya Life Insurance STP
ING Vysya Life Insurance Segmentation

Personal and Institutional Insurance

ING Vysya Life Insurance Target Market

Urban and Rural Investors

ING Vysya Life Insurance Positioning

Complete Insurance and financial solutions

ING Vysya Life Insurance SWOT Analysis
ING Vysya Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of ING Vysya Life Insurance:

1. Integrated approach to banking. Asset management and insurance
2.  State of Art ING Direct Facility
3.  International expertise of ING group

4. Spread of 230 offices across India
5. ING Vysya Bank is a premier private sector bank with over 1.5 million customers
6. Serves over 1 million policy holders in India

ING Vysya Life Insurance Weaknesses

Here are the weaknesses in the ING Vysya Life Insurance SWOT Analysis:

1.  Less penetration in rural areas

2.  Mediocre publicity
3. Insurance companies have a poor image when it comes to payment of dues

ING Vysya Life Insurance Opportunities

Following are the Opportunities in ING Vysya Life Insurance SWOT Analysis:

1.Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

ING Vysya Life Insurance Threats

The threats in the SWOT Analysis of ING Vysya Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

ING Vysya Life Insurance Competition

Below are the top 3 ING Vysya Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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