ING Vysya Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4006

SWOT Analysis of ING Vysya Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ING Vysya Life Insurance

Parent Company

ING Insurance International B.V and Exide Industries


Insurance and finance


Banking and Financial Services

Tagline/ Slogan

Mera Farz; Enjoy the good life


It’s a JV between an International  player and a strong local brand



Personal and Institutional Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. Integrated approach to banking. Asset management and insurance
2.  State of Art ING Direct Facility
3.  International expertise of ING group

4. Spread of 230 offices across India
5. ING Vysya Bank is a premier private sector bank with over 1.5 million customers
6. Serves over 1 million policy holders in India


1.  Less penetration in rural areas

2.  Mediocre publicity
3. Insurance companies have a poor image when it comes to payment of dues


1.Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking


1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector



1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

The table above concludes the ING Vysya Life Insurance SWOT analysis along with its marketing and brand parameters.


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