ING Vysya Life Insurance SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

ING Vysya Life Insurance is one of the leading brands in the banking & financial services sector. ING Vysya Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ING Vysya Life Insurance:

ING Vysya Life Insurance Strengths

  1. Integrated approach to banking. Asset management and insurance
  2. State of Art ING Direct Facility
  3.  International expertise of ING group
  4. Spread of 230 offices across India
  5. ING Vysya Bank is a premier private sector bank with over 1.5 million customers
  6. Serves over 1 million policy holders in India

Above are the strengths in the SWOT Analysis of ING Vysya Life Insurance. The strengths of ING Vysya Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ING Vysya Life Insurance Weaknesses

  1.  Less penetration in rural areas
  2. Mediocre publicity
  3. Insurance companies have a poor image when it comes to payment of dues

These were the weaknesses in the ING Vysya Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ING Vysya Life Insurance Opportunities

  1. Growing rural market
  2. Earning Urban Youth
  3. Cross selling through financial services such as banking

Above we covered the opportunities in ING Vysya Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ING Vysya Life Insurance Threats

  1. Stringent Economic measures by Government and RBI
  2. Entry of new NBFCs in the sector

The threats in the SWOT Analysis of ING Vysya Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

  • 2. 
  • 3.  Reliance  Life Insurance

Hence this concludes the ING Vysya Life Insurance SWOT analysis.

Continue reading more about the brand/company.

About ING Vysya Life Insurance

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ING Vysya Life Insurance Overview
Parent Company

ING Insurance International B.V and Exide Industries

Category

Insurance and finance

Sector

Banking & Financial Services

Tagline/ Slogan

Mera Farz; Enjoy the good life

USP

It’s a JV between an International  player and a strong local brand

ING Vysya Life Insurance STP
Segmentation

Personal and Institutional Insurance

Target Market

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ING Vysya Life Insurance. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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