Indiainfoline (IIFL) SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Indiainfoline (IIFL) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Indiainfoline (IIFL), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Indiainfoline (IIFL) is one of the leading brands in the banking & financial services sector. The article below lists the Indiainfoline (IIFL) SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Indiainfoline (IIFL)

For Indiainfoline (IIFL), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Indiainfoline (IIFL) Strengths

The strengths of Indiainfoline (IIFL) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Indiainfoline (IIFL) :

1. Wide range of financial products
2. Successful implementation of “Insurance broking” model

3. Online portal’s successful branding as “”

4. Have over  2500 offices in India in over 500 cities

5. First Indian brokerage house to get membership of Singapore Exchange
6. IIFL has been awarded the ‘Best Broker, India’ , ‘Most improved brokerage, India’ , ‘Fastest Growing Equity Broking House’

Indiainfoline (IIFL) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Indiainfoline (IIFL) SWOT Analysis:

1.  High risk exposure as seen by conservative population

2.  Less emphasis on advertising causes lack of brand visibility

Indiainfoline (IIFL) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Indiainfoline (IIFL) SWOT Analysis:

1. High income Urban families
2. More penetration into the growing cities

Indiainfoline (IIFL) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Indiainfoline (IIFL) are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Similar to Indiainfoline (IIFL)

1.  Sharekhan

2.  Indiabulls

3.  Angel Broking

Hence this concludes the Indiainfoline (IIFL) SWOT analysis.

Continue reading more about the brand/company.

About Indiainfoline (IIFL)

Indiainfoline (IIFL) Overview
Parent Company

India Infoline Ltd.


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Knowledge is the edge; Its all about money, honey


One of the leading players in the Indian financial services space

Indiainfoline (IIFL) STP


Target Market

Urban and Rural Investors


Complete Investment and Stock trading Solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Indiainfoline (IIFL). This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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