Indiainfoline (IIFL) SWOT Analysis, Competitors & USP

Indiainfoline (IIFL)

Parent Company

India Infoline Ltd.

Category

Brokerage Houses, Consumer Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Knowledge is the edge; Its all about money, honey

USP

One of the leading players in the Indian financial services space

Indiainfoline (IIFL) STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

Indiainfoline (IIFL) SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indiainfoline (IIFL) :

1. Wide range of financial products
2. Successful implementation of “Insurance broking” model

3. Online portal’s successful branding as “5paisa.com”

4. Have over  2500 offices in India in over 500 cities

5. First Indian brokerage house to get membership of Singapore Exchange
6. IIFL has been awarded the ‘Best Broker, India’ , ‘Most improved brokerage, India’ , ‘Fastest Growing Equity Broking House’

Weaknesses

1.  High risk exposure as seen by conservative population

2.  Less emphasis on advertising causes lack of brand visibility

Opportunities

1. High income Urban families
2. More penetration into the growing cities

Threats

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Indiainfoline (IIFL) Competition

Competitors

Below are the 3 main Indiainfoline (IIFL) competitors :

1.  Sharekhan

2.  Indiabulls

3.  Angel Broking