Published in Banking & Financial Services category by MBA Skool Team
Indiainfoline (IIFL) is one of the leading brands in the banking & financial services sector. Indiainfoline (IIFL) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Indiainfoline (IIFL):
Successful implementation of “Insurance broking” model
Online portal’s successful branding as “5paisa.com”
Have over2500 offices in India in over 500 cities
First Indian brokerage house to get membership of Singapore Exchange
IIFL has been awarded the ‘Best Broker, India’ , ‘Most improved brokerage, India’ , ‘Fastest Growing Equity Broking House’
Above are the strengths in the SWOT Analysis of Indiainfoline (IIFL). The strengths of Indiainfoline (IIFL) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Indiainfoline (IIFL) Weaknesses
High risk exposure as seen by conservative population
Less emphasis on advertising causes lack of brand visibility
These were the weaknesses in the Indiainfoline (IIFL) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Indiainfoline (IIFL) Opportunities
High income Urban families
More penetration into the growing cities
Above we covered the opportunities in Indiainfoline (IIFL) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Indiainfoline (IIFL) Threats
Stringent Economic measures by Government and RBI
Entry of foreign finance firms in Indian Market
The threats in the SWOT Analysis of Indiainfoline (IIFL) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Indiainfoline (IIFL) SWOT analysis.
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About Indiainfoline (IIFL)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
One of the leading players in the Indian financial services space
Indiainfoline (IIFL) STP
Urban and Rural Investors
Complete Investment and Stock trading Solutions
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