Indiainfoline (IIFL) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6616

SWOT Analysis of Indiainfoline (IIFL) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indiainfoline (IIFL)

Parent Company

India Infoline Ltd.


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Knowledge is the edge; Its all about money, honey


One of the leading players in the Indian financial services space

Indiainfoline (IIFL) STP



Target Group

Urban and Rural Investors


Complete Investment and Stock trading Solutions

Indiainfoline (IIFL) SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indiainfoline (IIFL) :

1. Wide range of financial products
2. Successful implementation of “Insurance broking” model

3. Online portal’s successful branding as “”

4. Have over  2500 offices in India in over 500 cities

5. First Indian brokerage house to get membership of Singapore Exchange
6. IIFL has been awarded the ‘Best Broker, India’ , ‘Most improved brokerage, India’ , ‘Fastest Growing Equity Broking House’


1.  High risk exposure as seen by conservative population

2.  Less emphasis on advertising causes lack of brand visibility


1. High income Urban families
2. More penetration into the growing cities


1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Indiainfoline (IIFL) Competition


Below are the 3 main Indiainfoline (IIFL) competitors :

1.  Sharekhan

2.  Indiabulls

3.  Angel Broking

The brandguide table above concludes the Indiainfoline (IIFL) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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