SWOT Analysis of Indiainfoline (IIFL) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Indiainfoline (IIFL) |
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Parent Company |
India Infoline Ltd. |
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Category |
Brokerage Houses, Consumer Financial Services |
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Sector |
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Tagline/ Slogan |
Knowledge is the edge; Its all about money, honey |
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USP |
One of the leading players in the Indian financial services space |
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Indiainfoline (IIFL) STP |
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Segment |
Brokerage |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Investment and Stock trading Solutions |
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Indiainfoline (IIFL) SWOT Analysis |
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Strengths |
1. Wide range of financial products 3. Online portal’s successful branding as “5paisa.com” 4. Have over 2500 offices in India in over 500 cities 5. First Indian brokerage house to get membership of Singapore Exchange |
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Weaknesses |
1. High risk exposure as seen by conservative population 2. Less emphasis on advertising causes lack of brand visibility |
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Opportunities |
1. High income Urban families |
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Threats |
1. Stringent Economic measures by Government and RBI |
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Indiainfoline (IIFL) Competition |
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Competitors |
1. Sharekhan 2. Indiabulls 3. Angel Broking |
The brandguide table above concludes the Indiainfoline (IIFL) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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