Indiainfoline (IIFL) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 7882

SWOT analysis of Indiainfoline (IIFL) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indiainfoline (IIFL) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indiainfoline (IIFL) to benchmark its business & performance as compared to the competitors and industry. Indiainfoline (IIFL) is one of the leading brands in the banking & financial services sector. The table below also lists the top Indiainfoline (IIFL) competitors and elaborates Indiainfoline (IIFL) market segmentation, target group, positioning & Unique Selling Proposition (USP).

Indiainfoline (IIFL) SWOT, Competitors, Marketing STP & Brand analysis Table
Indiainfoline (IIFL) Brand Analysis
Parent Company

India Infoline Ltd.


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Knowledge is the edge; Its all about money, honey


One of the leading players in the Indian financial services space

Indiainfoline (IIFL) STP


Target Group

Urban and Rural Investors


Complete Investment and Stock trading Solutions

Indiainfoline (IIFL) SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indiainfoline (IIFL). Strengths are:

1. Wide range of financial products
2. Successful implementation of “Insurance broking” model

3. Online portal’s successful branding as “”

4. Have over  2500 offices in India in over 500 cities

5. First Indian brokerage house to get membership of Singapore Exchange
6. IIFL has been awarded the ‘Best Broker, India’ , ‘Most improved brokerage, India’ , ‘Fastest Growing Equity Broking House’


Here are the weaknesses in the Indiainfoline (IIFL) SWOT Analysis:

1.  High risk exposure as seen by conservative population

2.  Less emphasis on advertising causes lack of brand visibility


Following are the Opportunities in Indiainfoline (IIFL) SWOT Analysis:

1. High income Urban families
2. More penetration into the growing cities


The threats in the SWOT Analysis of Indiainfoline (IIFL) are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Indiainfoline (IIFL) Competition

Below are the top 3 Indiainfoline (IIFL) competitors:

1.  Sharekhan

2.  Indiabulls

3.  Angel Broking

The brandguide table above concludes the Indiainfoline (IIFL) SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indiainfoline (IIFL). The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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