Indiainfoline (IIFL) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Indiainfoline (IIFL) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indiainfoline (IIFL) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indiainfoline (IIFL) to benchmark its business & performance as compared to the competitors and industry. As of 2020, Indiainfoline (IIFL) is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indiainfoline (IIFL) competitors and includes Indiainfoline (IIFL) target market, segmentation, positioning & Unique Selling Proposition (USP).

Indiainfoline (IIFL) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Indiainfoline (IIFL) Brand Analysis
Parent Company

India Infoline Ltd.


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Knowledge is the edge; Its all about money, honey


One of the leading players in the Indian financial services space

Indiainfoline (IIFL) STP
Indiainfoline (IIFL) Segmentation


Indiainfoline (IIFL) Target Market

Urban and Rural Investors

Indiainfoline (IIFL) Positioning

Complete Investment and Stock trading Solutions

Indiainfoline (IIFL) SWOT Analysis
Indiainfoline (IIFL) Strengths

Below are the Strengths in the SWOT Analysis of Indiainfoline (IIFL):

1. Wide range of financial products
2. Successful implementation of “Insurance broking” model

3. Online portal’s successful branding as “”

4. Have over  2500 offices in India in over 500 cities

5. First Indian brokerage house to get membership of Singapore Exchange
6. IIFL has been awarded the ‘Best Broker, India’ , ‘Most improved brokerage, India’ , ‘Fastest Growing Equity Broking House’

Indiainfoline (IIFL) Weaknesses

Here are the weaknesses in the Indiainfoline (IIFL) SWOT Analysis:

1.  High risk exposure as seen by conservative population

2.  Less emphasis on advertising causes lack of brand visibility

Indiainfoline (IIFL) Opportunities

Following are the Opportunities in Indiainfoline (IIFL) SWOT Analysis:

1. High income Urban families
2. More penetration into the growing cities

Indiainfoline (IIFL) Threats

The threats in the SWOT Analysis of Indiainfoline (IIFL) are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Indiainfoline (IIFL) Competition

Below are the top 3 Indiainfoline (IIFL) competitors:

1.  Sharekhan

2.  Indiabulls

3.  Angel Broking

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indiainfoline (IIFL). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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