SWOT analysis of Indiainfoline (IIFL) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indiainfoline (IIFL) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Indiainfoline (IIFL) to benchmark its business & performance as compared to the competitors and industry. As of 2020, Indiainfoline (IIFL) is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indiainfoline (IIFL) competitors and includes Indiainfoline (IIFL) target market, segmentation, positioning & Unique Selling Proposition (USP).
| Indiainfoline (IIFL) Brand Analysis | |
|---|---|
| Parent Company |
India Infoline Ltd. |
| Category |
Brokerage Houses, Consumer Financial Services |
| Sector | |
| Tagline/ Slogan |
Knowledge is the edge; Its all about money, honey |
| USP |
One of the leading players in the Indian financial services space |
| Indiainfoline (IIFL) STP | |
| Indiainfoline (IIFL) Segmentation |
Brokerage |
| Indiainfoline (IIFL) Target Market |
Urban and Rural Investors |
| Indiainfoline (IIFL) Positioning |
Complete Investment and Stock trading Solutions |
| Indiainfoline (IIFL) SWOT Analysis | |
| Indiainfoline (IIFL) Strengths |
Below are the Strengths in the SWOT Analysis of Indiainfoline (IIFL): 1. Wide range of financial products 3. Online portal’s successful branding as “5paisa.com” 4. Have over 2500 offices in India in over 500 cities 5. First Indian brokerage house to get membership of Singapore Exchange |
| Indiainfoline (IIFL) Weaknesses |
Here are the weaknesses in the Indiainfoline (IIFL) SWOT Analysis: 1. High risk exposure as seen by conservative population 2. Less emphasis on advertising causes lack of brand visibility |
| Indiainfoline (IIFL) Opportunities |
Following are the Opportunities in Indiainfoline (IIFL) SWOT Analysis: 1. High income Urban families |
| Indiainfoline (IIFL) Threats |
The threats in the SWOT Analysis of Indiainfoline (IIFL) are as mentioned: 1. Stringent Economic measures by Government and RBI |
| Indiainfoline (IIFL) Competition | |
| Competitors |
Below are the top 3 Indiainfoline (IIFL) competitors: 1. Sharekhan 2. Indiabulls 3. Angel Broking |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indiainfoline (IIFL). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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