Indiainfoline (IIFL) SWOT Analysis
Indiainfoline (IIFL) is one of the leading brands in the banking & financial services sector. Indiainfoline (IIFL) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Indiainfoline (IIFL):
Quick Glance:
Indiainfoline (IIFL) Strengths
- Wide range of financial products
- Successful implementation of “Insurance broking” model
- Online portal’s successful branding as “5paisa.com”
- Have over2500 offices in India in over 500 cities
- First Indian brokerage house to get membership of Singapore Exchange
- IIFL has been awarded the ‘Best Broker, India’ , ‘Most improved brokerage, India’ , ‘Fastest Growing Equity Broking House’
Above are the strengths in the SWOT Analysis of Indiainfoline (IIFL). The strengths of Indiainfoline (IIFL) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Indiainfoline (IIFL) Weaknesses
- High risk exposure as seen by conservative population
- Less emphasis on advertising causes lack of brand visibility
These were the weaknesses in the Indiainfoline (IIFL) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Indiainfoline (IIFL) Opportunities
- High income Urban families
- More penetration into the growing cities
Above we covered the opportunities in Indiainfoline (IIFL) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Indiainfoline (IIFL) Threats
- Stringent Economic measures by Government and RBI
- Entry of foreign finance firms in Indian Market
The threats in the SWOT Analysis of Indiainfoline (IIFL) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Indiainfoline (IIFL) SWOT analysis.
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About Indiainfoline (IIFL)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Indiainfoline (IIFL) Overview | |
|---|---|
| Parent Company |
India Infoline Ltd. |
| Category |
Brokerage Houses, Consumer Financial Services |
| Sector | |
| Tagline/ Slogan |
Knowledge is the edge; Its all about money, honey |
| USP |
One of the leading players in the Indian financial services space |
| Indiainfoline (IIFL) STP | |
| Segmentation |
Brokerage |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Investment and Stock trading Solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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