Motilal Oswal Financial Services SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5487

SWOT Analysis of Motilal Oswal Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Motilal Oswal Financial Services

Parent Company

Motilal Oswal Ltd.


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Solid research solid advice; Knowledge First


Research  is the foundation of their business

Motilal Oswal Financial Services STP



Target Group

Urban and Rural Investors


Complete Investment and Stock trading Solutions

Motilal Oswal Financial Services SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Motilal Oswal Financial Services. Strengths are:

1. Wide range of financial products and focus on premium traders
2.  Emphasis is on efficient execution of trades

3. Strong private equity operations

4. Have over  1500 offices in India

5. Financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment Banking Service


Here are the weaknesses of Motilal Oswal Financial Services :

1.  Less penetration in developing cities

2.  Lack of advertising causes low awareness amongst investors


Following are the Opportunities of Motilal Oswal Financial Services :

1. Growing rural market
2. Earning Urban Youth looking for investments


The threats of Motilal Oswal Financial Services are as mentioned :

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Motilal Oswal Financial Services Competition


Below are the 3 main Motilal Oswal Financial Services competitors :

1.  Sharekhan

2.  Indiabulls

3.  Angel Broking

The brandguide table above concludes the Motilal Oswal Financial Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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