Motilal Oswal Financial Services SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Motilal Oswal Financial Services SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Motilal Oswal Financial Services, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Motilal Oswal Financial Services to benchmark its business & performance as compared to the competitors, and make strategic improvements. Motilal Oswal Financial Services is one of the leading brands in the banking & financial services sector.

The article below lists the Motilal Oswal Financial Services SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Motilal Oswal Financial Services SWOT Analysis:

SWOT Analysis of Motilal Oswal Financial Services

For Motilal Oswal Financial Services, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Motilal Oswal Financial Services Strengths

The strengths of Motilal Oswal Financial Services looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Motilal Oswal Financial Services :

1. Wide range of financial products and focus on premium traders
2.  Emphasis is on efficient execution of trades

3. Strong private equity operations

4. Have over  1500 offices in India

5. Financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment Banking Service

Motilal Oswal Financial Services Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Motilal Oswal Financial Services SWOT Analysis:

1.  Less penetration in developing cities

2.  Lack of advertising causes low awareness amongst investors

Motilal Oswal Financial Services Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Motilal Oswal Financial Services SWOT Analysis:

1. Growing rural market
2. Earning Urban Youth looking for investments

Motilal Oswal Financial Services Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Motilal Oswal Financial Services are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Motilal Oswal Financial Services Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Motilal Oswal Financial Services:

1.  Sharekhan

2.  Indiabulls

3.  Angel Broking

Hence this concludes the Motilal Oswal Financial Services SWOT analysis.

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About Motilal Oswal Financial Services

Motilal Oswal Financial Services Overview
Parent Company

Motilal Oswal Ltd.


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Solid research solid advice; Knowledge First


Research  is the foundation of their business

Motilal Oswal Financial Services STP


Target Market

Urban and Rural Investors


Complete Investment and Stock trading Solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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