Wirecard SWOT Analysis, Competitors & USP

Wirecard SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wirecard, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wirecard to benchmark its business & performance as compared to the competitors, and make strategic improvements. Wirecard is one of the leading brands in the banking & financial services sector.

The article below lists the Wirecard SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wirecard SWOT Analysis:

SWOT Analysis of Wirecard

For Wirecard, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wirecard Strengths

The strengths of Wirecard looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wirecard :

1. Secured online Infrastructure

2. Emphasis on simpler payment process

3. More than 12,000 corporate customers worldwide

4. Strong Risk management program

Wirecard Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wirecard SWOT Analysis:

1.  High exposure to fraud and risk

2. Less presence outside Europe hence weal global presence

Wirecard Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wirecard SWOT Analysis:

1.  Cashless economies
2.  Digital currency
3. Upcoming ecommerce markets

Wirecard Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wirecard are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Fraud and Hacking threats

Wirecard Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wirecard:

1.  Paypal
2. Moneybookers
3. Google Checkout

Hence this concludes the Wirecard SWOT analysis.

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About Wirecard

Wirecard Overview
Parent Company	Wirecard AG
Category	Online payment Company, Ecommerce Finance
Sector	Banking & Financial Services
Tagline/ Slogan	More than banking
USP	Wirecard AG is one of the world’s leading companies for payment systems and risk management
Wirecard STP
Segmentation	Online Payment processing
Target Market	Online consumers looking for financial solutions
Positioning	ecommerce and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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