SWOT analysis of Wirecard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wirecard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wirecard to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wirecard is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wirecard competitors and includes Wirecard target market, segmentation, positioning & Unique Selling Proposition (USP).
| Wirecard Brand Analysis | |
|---|---|
| Parent Company |
Wirecard AG |
| Category |
Online payment Company, Ecommerce Finance |
| Sector | |
| Tagline/ Slogan |
More than banking |
| USP |
Wirecard AG is one of the world’s leading companies for payment systems and risk management |
| Wirecard STP | |
| Wirecard Segmentation |
Online Payment processing |
| Wirecard Target Market |
Online consumers looking for financial solutions |
| Wirecard Positioning |
ecommerce and financial solutions |
| Wirecard SWOT Analysis | |
| Wirecard Strengths |
Below are the Strengths in the SWOT Analysis of Wirecard: 1. Secured online Infrastructure 2. Emphasis on simpler payment process 3. More than 12,000 corporate customers worldwide 4. Strong Risk management program |
| Wirecard Weaknesses |
Here are the weaknesses in the Wirecard SWOT Analysis: 1. High exposure to fraud and risk 2. Less presence outside Europe hence weal global presence |
| Wirecard Opportunities |
Following are the Opportunities in Wirecard SWOT Analysis: 1. Cashless economies |
| Wirecard Threats |
The threats in the SWOT Analysis of Wirecard are as mentioned: 1. Stringent economic policies world over 3. Fraud and Hacking threats |
| Wirecard Competition | |
| Competitors |
Below are the top 3 Wirecard competitors: 1. Paypal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wirecard. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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