SWOT analysis of Wirecard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wirecard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wirecard to benchmark its business & performance as compared to the competitors and industry. Wirecard is one of the leading brands in the banking & financial services sector. The table below also lists the top Wirecard competitors and elaborates Wirecard market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Wirecard Brand Analysis | |
|---|---|
| Parent Company |
Wirecard AG |
| Category |
Online payment Company, Ecommerce Finance |
| Sector | |
| Tagline/ Slogan |
More than banking |
| USP |
Wirecard AG is one of the world’s leading companies for payment systems and risk management |
| Wirecard STP | |
| Segment |
Online Payment processing |
| Target Group |
Online consumers looking for financial solutions |
| Positioning |
ecommerce and financial solutions |
| Wirecard SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wirecard. Strengths are: 1. Secured online Infrastructure 2. Emphasis on simpler payment process 3. More than 12,000 corporate customers worldwide 4. Strong Risk management program |
| Weaknesses |
Here are the weaknesses in the Wirecard SWOT Analysis: 1. High exposure to fraud and risk 2. Less presence outside Europe hence weal global presence |
| Opportunities |
Following are the Opportunities in Wirecard SWOT Analysis: 1. Cashless economies |
| Threats |
The threats in the SWOT Analysis of Wirecard are as mentioned: 1. Stringent economic policies world over 3. Fraud and Hacking threats |
| Wirecard Competition | |
| Competitors |
Below are the top 3 Wirecard competitors: 1. Paypal |
The brandguide table above concludes the Wirecard SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wirecard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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