Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Wirecard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wirecard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wirecard to benchmark its business & performance as compared to the competitors and industry. Wirecard is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wirecard competitors and includes Wirecard target market, segmentation, positioning & Unique Selling Proposition (USP).
Wirecard AG is one of the world’s leading companies for payment systems and risk management
Online Payment processing
Wirecard Target Market
Online consumers looking for financial solutions
ecommerce and financial solutions
Wirecard SWOT Analysis
Below are the Strengths in the SWOT Analysis of Wirecard:
1. Secured online Infrastructure
2. Emphasis on simpler payment process
3. More than 12,000 corporate customers worldwide
4. Strong Risk management program
Here are the weaknesses in the Wirecard SWOT Analysis:
1. High exposure to fraud and risk
2. Less presence outside Europe hence weal global presence
Following are the Opportunities in Wirecard SWOT Analysis:
1. Cashless economies 2. Digital currency 3. Upcoming ecommerce markets
The threats in the SWOT Analysis of Wirecard are as mentioned:
1. Stringent economic policies world over 2. Highly competitive environment
3. Fraud and Hacking threats
Below are the top 3 Wirecard competitors:
1. Paypal 2. Moneybookers 3. Google Checkout
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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