Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Wirecard analyses the brand by its strengths, weaknesses, opportunities & threats. In Wirecard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wirecard to benchmark its business & performance as compared to the competitors. Wirecard is one of the leading brands in the banking & financial services sector.
The article below lists the Wirecard SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wirecard SWOT Analysis:
For Wirecard, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Wirecard looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wirecard :
1. Secured online Infrastructure
2. Emphasis on simpler payment process
3. More than 12,000 corporate customers worldwide
4. Strong Risk management program
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wirecard SWOT Analysis:
1. High exposure to fraud and risk
2. Less presence outside Europe hence weal global presence
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wirecard SWOT Analysis:
1. Cashless economies 2. Digital currency 3. Upcoming ecommerce markets
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wirecard are as mentioned:
1. Stringent economic policies world over 2. Highly competitive environment
3. Fraud and Hacking threats
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wirecard:
Wirecard AG is one of the world’s leading companies for payment systems and risk management
Online Payment processing
Online consumers looking for financial solutions
ecommerce and financial solutions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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