Wirecard SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4200

SWOT analysis of Wirecard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wirecard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wirecard to benchmark its business & performance as compared to the competitors and industry. Wirecard is one of the leading brands in the banking & financial services sector. The table below also lists the top Wirecard competitors and elaborates Wirecard market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wirecard SWOT, Competitors, Marketing STP & Brand analysis Table
Wirecard Brand Analysis
Parent Company

Wirecard AG


Online payment Company, Ecommerce Finance


Banking & Financial Services

Tagline/ Slogan

More than banking


Wirecard AG is one of the world’s leading companies for payment systems and risk management

Wirecard STP

Online Payment processing

Target Group

Online consumers looking for financial solutions


ecommerce and financial solutions

Wirecard SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wirecard. Strengths are:

1. Secured online Infrastructure

2. Emphasis on simpler payment process

3. More than 12,000 corporate customers worldwide

4. Strong Risk management program


Here are the weaknesses in the Wirecard SWOT Analysis:

1.  High exposure to fraud and risk

2. Less presence outside Europe hence weal global presence


Following are the Opportunities in Wirecard SWOT Analysis:

1.  Cashless economies
2.  Digital currency
3. Upcoming ecommerce markets


The threats in the SWOT Analysis of Wirecard are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Fraud and Hacking threats

Wirecard Competition

Below are the top 3 Wirecard competitors:

1.  Paypal
2. Moneybookers
3. Google Checkout

The brandguide table above concludes the Wirecard SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wirecard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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