Wirecard SWOT Analysis, Competitors, STP & USP
SWOT analysis of Wirecard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wirecard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wirecard to benchmark its business & performance as compared to the competitors and industry. Wirecard is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wirecard competitors and includes Wirecard target market, segmentation, positioning & Unique Selling Proposition (USP).
| Wirecard Brand Analysis | |
|---|---|
| Parent Company |
Wirecard AG |
| Category |
Online payment Company, Ecommerce Finance |
| Sector | |
| Tagline/ Slogan |
More than banking |
| USP |
Wirecard AG is one of the world’s leading companies for payment systems and risk management |
| Wirecard STP | |
| Wirecard Segmentation |
Online Payment processing |
| Wirecard Target Market |
Online consumers looking for financial solutions |
| Wirecard Positioning |
ecommerce and financial solutions |
| Wirecard SWOT Analysis | |
| Wirecard Strengths |
Below are the Strengths in the SWOT Analysis of Wirecard: 1. Secured online Infrastructure 2. Emphasis on simpler payment process 3. More than 12,000 corporate customers worldwide 4. Strong Risk management program |
| Wirecard Weaknesses |
Here are the weaknesses in the Wirecard SWOT Analysis: 1. High exposure to fraud and risk 2. Less presence outside Europe hence weal global presence |
| Wirecard Opportunities |
Following are the Opportunities in Wirecard SWOT Analysis: 1. Cashless economies |
| Wirecard Threats |
The threats in the SWOT Analysis of Wirecard are as mentioned: 1. Stringent economic policies world over 3. Fraud and Hacking threats |
| Wirecard Competition | |
| Competitors |
Below are the top 3 Wirecard competitors: 1. Paypal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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