Wirecard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Wirecard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wirecard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wirecard to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wirecard is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wirecard competitors and includes Wirecard target market, segmentation, positioning & Unique Selling Proposition (USP).

Wirecard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wirecard Brand Analysis
Parent Company

Wirecard AG


Online payment Company, Ecommerce Finance


Banking & Financial Services

Tagline/ Slogan

More than banking


Wirecard AG is one of the world’s leading companies for payment systems and risk management

Wirecard STP
Wirecard Segmentation

Online Payment processing

Wirecard Target Market

Online consumers looking for financial solutions

Wirecard Positioning

ecommerce and financial solutions

Wirecard SWOT Analysis
Wirecard Strengths

Below are the Strengths in the SWOT Analysis of Wirecard:

1. Secured online Infrastructure

2. Emphasis on simpler payment process

3. More than 12,000 corporate customers worldwide

4. Strong Risk management program

Wirecard Weaknesses

Here are the weaknesses in the Wirecard SWOT Analysis:

1.  High exposure to fraud and risk

2. Less presence outside Europe hence weal global presence

Wirecard Opportunities

Following are the Opportunities in Wirecard SWOT Analysis:

1.  Cashless economies
2.  Digital currency
3. Upcoming ecommerce markets

Wirecard Threats

The threats in the SWOT Analysis of Wirecard are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Fraud and Hacking threats

Wirecard Competition

Below are the top 3 Wirecard competitors:

1.  Paypal
2. Moneybookers
3. Google Checkout

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wirecard. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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