Wirecard SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3920

SWOT analysis of Wirecard analyses the brand/company with its strengths, weaknesses, opportunities & threats. Wirecard is one of the leading brands in the banking & financial services sector. The table below also lists the top Wirecard competitors and elaborates Wirecard segmentation, targeting, positioning & USP.

Wirecard

Parent Company

Wirecard AG

Category

Online payment Company, Ecommerce Finance

Sector

Banking & Financial Services

Tagline/ Slogan

More than banking

USP

Wirecard AG is one of the world’s leading companies for payment systems and risk management

Wirecard STP

Segment

Online Payment processing

Target Group

Online consumers looking for financial solutions

Positioning

ecommerce and financial solutions

Wirecard SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wirecard. Strengths are:

1. Secured online Infrastructure

2. Emphasis on simpler payment process

3. More than 12,000 corporate customers worldwide

4. Strong Risk management program

Weaknesses

Here are the weaknesses in the Wirecard SWOT Analysis:

1.  High exposure to fraud and risk

2. Less presence outside Europe hence weal global presence

Opportunities

Following are the Opportunities in Wirecard SWOT Analysis:

1.  Cashless economies
2.  Digital currency
3. Upcoming ecommerce markets

Threats

The threats in the SWOT Analysis of Wirecard are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Fraud and Hacking threats

Wirecard Competition

Competitors

Below are the top 3 Wirecard competitors:

1.  Paypal
2. Moneybookers
3. Google Checkout

The brandguide table above concludes the Wirecard SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Wirecard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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