Farmers Insurance Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2743

SWOT Analysis of Farmers Insurance Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Farmers Insurance Group

Parent Company

Farmers Insurance Group


Automobiles, homes and small businesses


Banking & Insurance


Competitive prices and good service



Auto Insurance, Home insurance

Target Group

Automobiles, homes and small businesses


Competitive prices and good service

SWOT Analysis


1.Competitive with numerous discounts-Accident free, Good student, Dual Auto/Home Purchase

2. Offers Beneficial programs to encourage safe driving Y.E.S(You are essential to safety), Claim Application
2. Seasoned clients receive top of the line rates

3. Farmers has a special plan for collectible cars

4. Good customer service

5. Competitive prices

6. Serves more than 10 million households with more than 20 million individual policies across all 50 states

7. It has over 50,000 exclusive and independent agents and nearly 25,000 employees.


1. Incidents of criticism of alleged complaints to state insurance departments & a few lawsuits have hurt the brand image

2. Intense competition means limited market share & no global presence


1.Sister company 21st century can also help the business grow

2. Yellow cab partnership-“ Let us drive you home this holiday season”.

3. MTV Network Partnership  and University of Farmers partnership can help increase stability

4. Expansion if business portfolio and reaching out to newer geographies


1. Increasing competition can affect operations

2. Recessions can directly affect business

3. Economic situation and government policies have a direct impact on the firm’s performance.



1. The Allstate Corporation

2. Nationwide Mutual Insurance Company

3. State Farm Mutual Automobile Insurance Company

The brandguide table above concludes the Farmers Insurance Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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