Liberty Mutual SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Liberty Mutual SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Liberty Mutual, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Liberty Mutual to benchmark its business & performance as compared to the competitors, and make strategic improvements. Liberty Mutual is one of the leading brands in the banking & financial services sector.

The article below lists the Liberty Mutual SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Liberty Mutual SWOT Analysis:

Liberty Mutual

Parent Company

Liberty Mutual Group


Finance & Banking




Specializing in life and supplemental General insurance



All kinds of Insurance, mainly focused on Auto, Home, Life and General Insurance

Target Group

Caters to all income groups


Complete Insurance and Specialized Services

SWOT Analysis


1. American diversified global insurer, and the second-largest property and casualty insurer in the United States
2. It ranks on the Fortune 100 list of largest corporations in the United States employs over 50,000 people in more than 900 locations throughout the world
4. Liberty Mutual Insurance strong consolidated assets

5. Offers a wide range of insurance products and services, including personal automobile ,homeowners Insurance

6. Strong global presence in nearly 20 countries


1.  The company has been having a weakening combined ratio affecting the company’s underwriting efficiency.
2. Limited brand awareness and less geographic penetration compared to global players


1. Competitive prices in future
2.  Improving customer service by making it 24/7 available
3. The company has been making investments in the web application development which is expected to increase the business prospects


1. Poor customer service might outweigh the low price advantage
2. Lack of people opting for Insurance
3. The increase in complexity in regulatory framework that the company has to comply with poses a threat to the company.



1. Esurance
2. Gainsco
3. Allianz Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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