Liberty Mutual SWOT Analysis, Competitors & USP
Liberty Mutual SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Liberty Mutual, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Liberty Mutual to benchmark its business & performance as compared to the competitors, and make strategic improvements. Liberty Mutual is one of the leading brands in the banking & financial services sector.
The article below lists the Liberty Mutual SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Liberty Mutual SWOT Analysis:
In this article:
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Liberty Mutual |
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Parent Company |
Liberty Mutual Group |
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Category |
Finance & Banking |
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Sector |
Insurance |
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USP |
Specializing in life and supplemental General insurance |
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STP |
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Segment |
All kinds of Insurance, mainly focused on Auto, Home, Life and General Insurance |
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Target Group |
Caters to all income groups |
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Positioning |
Complete Insurance and Specialized Services |
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SWOT Analysis |
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Strengths |
1. American diversified global insurer, and the second-largest property and casualty insurer in the United States 5. Offers a wide range of insurance products and services, including personal automobile ,homeowners Insurance 6. Strong global presence in nearly 20 countries |
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Weaknesses |
1. The company has been having a weakening combined ratio affecting the company’s underwriting efficiency. |
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Opportunities |
1. Competitive prices in future |
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Threats |
1. Poor customer service might outweigh the low price advantage |
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Competition |
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Competitors |
1. Esurance |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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