State Farm SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1786

SWOT Analysis of State Farm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

State Farm

Parent Company

State Farm Insurance




Banking and Finance

Tagline/ Slogan

Like a good neighbor, State Farm is there


Company offering wide range of insurance products for everyone’s need



Individual life insurance, health insurance, Home insurance, Auto insurance, Mutual Funds

Target Group

Individuals, Home buyers, Auto buyers, Mutual Fund Investors


An expert in providing life, health and non-general insurance and financial solutions to its customers

SWOT Analysis


1. Strong position in domestic US market with a good market share
2. Strong revenues of the company
3. Employee strength of about 65,000+
4. High growth rate of the company owing to modern services

5. Brand recognition and customer loyalty

6. High credit rating adds to credibility and brand value


1. Overdependence on US market
2. Litigation issues faced by the company


1. More focus on retirement insurance and pension policies
2. Buoyant asset management market
3. Mutual funds offer a strong growth opportunity for the firm


1. Fiercely competitive insurance market in US 
2. Recession in US and weakening of financial markets
3. Frequent occurrence of natural disasters



1. AIG
2. AllState
3. Farmers Insurance

The table above concludes the State Farm SWOT analysis along with its marketing and brand parameters.


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