State Farm SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

State Farm SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of State Farm, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

State Farm is one of the leading brands in the banking & financial services sector. The article below lists the State Farm SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of State Farm

For State Farm, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

State Farm Strengths

The strengths of State Farm looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of State Farm :

1. Strong position in domestic US market with a good market share
2. Strong revenues of the company
3. Employee strength of about 65,000+
4. High growth rate of the company owing to modern services

5. Brand recognition and customer loyalty

6. High credit rating adds to credibility and brand value

State Farm Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the State Farm SWOT Analysis:

1. Overdependence on US market
2. Litigation issues faced by the company

State Farm Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in State Farm SWOT Analysis:

1. More focus on retirement insurance and pension policies
2. Buoyant asset management market
3. Mutual funds offer a strong growth opportunity for the firm

State Farm Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of State Farm are as mentioned:

1. Fiercely competitive insurance market in US 
2. Recession in US and weakening of financial markets
3. Frequent occurrence of natural disasters

Read Similar SWOT analysis

Hence this concludes the State Farm SWOT analysis.

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About State Farm

State Farm Overview
Parent Company

State Farm Insurance




Banking & Financial Services

Tagline/ Slogan

Like a good neighbor, State Farm is there


Company offering wide range of insurance products for everyone’s need

State Farm STP

Individual life insurance, health insurance, Home insurance, Auto insurance, Mutual Funds

Target Market

Individuals, Home buyers, Auto buyers, Mutual Fund Investors


An expert in providing life, health and non-general insurance and financial solutions to its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to State Farm. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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