SWOT analysis of Macquarie Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Macquarie Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Macquarie Group to benchmark its business & performance as compared to the competitors. Macquarie Group is one of the leading brands in the banking & financial services sector.
The table below lists the Macquarie Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Macquarie Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Macquarie Group Brand Analysis | |
---|---|
Parent Company |
Macquarie Group Limited |
Category |
Investment Services |
Sector | |
Tagline/ Slogan |
Forward Thinking |
USP |
Leading provider of banking, financial, advisory, investment and funds management services. |
Macquarie Group STP | |
Segment |
Enterprise and institutions |
Target Group |
Institutions and enterprise looking for financial service |
Positioning |
Caters to specific industries, including resources and commodities, energy, financial institutions, infrastructure and real estate |
SWOT Analysis of Macquarie Group | |
Macquarie Group Strengths |
Below are the Strengths in the SWOT Analysis of Macquarie Group: 1. Company’s strong market position is complemented by international operations |
Macquarie Group Weaknesses |
Here are the weaknesses in the Macquarie Group SWOT Analysis: 1.High reliance on non-retail deposits and non-deposit source of funding. |
Macquarie Group Opportunities |
Following are the Opportunities in Macquarie Group SWOT Analysis: 1.Macquarie has been complementing its organic growth with selective acquisitions and divestitures. |
Macquarie Group Threats |
The threats in the SWOT Analysis of Macquarie Group are as mentioned: 1.Increase interest rates could depress the demand for financial products. |
Macquarie Group Competition | |
Macquarie Group Competitors |
Below are the top 3 competitors of Macquarie Group: 1.Citigroup Inc 3.The Goldman Sachs Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Macquarie Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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