Macquarie Group SWOT Analysis, Competitors & USP

Macquarie Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Macquarie Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Macquarie Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Macquarie Group is one of the leading brands in the banking & financial services sector.

The article below lists the Macquarie Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Macquarie Group SWOT Analysis:

SWOT Analysis of Macquarie Group

For Macquarie Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Macquarie Group Strengths

The strengths of Macquarie Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Macquarie Group :

1. Company’s strong market position is complemented by international operations
2. Strong liquidity position, which helps to cope with difficult economic conditions and helps in business expansion
3. Macquarie is one of the  largest investment bank and the top ranked mergers and acquisitions advisor in Australia
4. Macquarie employs more than 15,000 staff in more than 70 office locations across 28 countries
5. Banking, financial, advisory, investment and funds management services are some of the major services provided

Macquarie Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Macquarie Group SWOT Analysis:

1.High reliance on non-retail deposits and non-deposit source of funding.
2.Limited presence across continents has led to restricted reach

Macquarie Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Macquarie Group SWOT Analysis:

1.Macquarie has been complementing its organic growth with selective acquisitions and divestitures.
2.Growth in international operations.
3.Global asset management and custody banks sector is growing at a rapid pace.

Macquarie Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Macquarie Group are as mentioned:

1.Increase interest rates could depress the demand for financial products.
2.Increased governmental and regulatory scruity and negative publicity may affect business.
3.Countries such as Australia and New Zealand are expected to register slower growth after natural calamities(recent floods in Australia and massive earthquake in New Zealand) in both nations.

Macquarie Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Macquarie Group:

1.Citigroup Inc
2.Deutsche Bank Aktiengesellschaft

3.The Goldman Sachs Group

Hence this concludes the Macquarie Group SWOT analysis.

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About Macquarie Group

Macquarie Group Overview
Parent Company	Macquarie Group Limited
Category	Investment Services
Sector	Banking & Financial Services
Tagline/ Slogan	Forward Thinking
USP	Leading provider of banking, financial, advisory, investment and funds management services.
Macquarie Group STP
Segmentation	Enterprise and institutions
Target Market	Institutions and enterprise looking for financial service
Positioning	Caters to specific industries, including resources and commodities, energy, financial institutions, infrastructure and real estate

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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