Macquarie Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Macquarie Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Macquarie Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Macquarie Group to benchmark its business & performance as compared to the competitors and industry. Macquarie Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Macquarie Group competitors and includes Macquarie Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Macquarie Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Macquarie Group Brand Analysis
Parent Company

Macquarie Group Limited

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

Forward Thinking

USP

Leading provider of banking, financial, advisory, investment and funds management services.

Macquarie Group STP
Macquarie Group Segmentation

Enterprise and institutions

Macquarie Group Target Market

Institutions and enterprise looking for financial service

Macquarie Group Positioning

Caters to specific industries, including resources and commodities, energy, financial institutions, infrastructure and real estate

Macquarie Group SWOT Analysis
Macquarie Group Strengths

Below are the Strengths in the SWOT Analysis of Macquarie Group:

1. Company’s strong market position is complemented by international operations
2. Strong liquidity position, which helps to cope with difficult economic conditions and helps in business expansion
3. Macquarie is one of the  largest investment bank and the top ranked mergers and acquisitions advisor in Australia
4. Macquarie employs more than 15,000 staff in more than 70 office locations across 28 countries
5. Banking, financial, advisory, investment and funds management services are some of the major services provided

Macquarie Group Weaknesses

Here are the weaknesses in the Macquarie Group SWOT Analysis:

1.High reliance on non-retail deposits and non-deposit source of funding.
2.Limited presence across continents has led to restricted reach

Macquarie Group Opportunities

Following are the Opportunities in Macquarie Group SWOT Analysis:

1.Macquarie has been complementing its organic growth with selective acquisitions and divestitures.
2.Growth in international operations.
3.Global asset management and custody banks sector is growing at a rapid pace.

Macquarie Group Threats

The threats in the SWOT Analysis of Macquarie Group are as mentioned:

1.Increase interest rates could depress the demand for financial products.
2.Increased governmental and regulatory scruity and negative publicity may affect business.
3.Countries such as Australia and New Zealand are expected to register slower growth after natural calamities(recent floods in Australia and massive earthquake in New Zealand) in both nations.

Macquarie Group Competition
Competitors

Below are the top 3 Macquarie Group competitors:

1.Citigroup Inc
2.Deutsche Bank Aktiengesellschaft

3.The Goldman Sachs Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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