Macquarie Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1822

SWOT Analysis of Macquarie Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Macquarie Group

Parent Company

Macquarie Group Limited


Investment Services


Banking and Financial Services

Tagline/ Slogan

Forward Thinking


Leading provider of banking, financial, advisory, investment and funds management services.



Enterprise and institutions

Target Group

Institutions and enterprise looking for financial service


Caters to specific industries, including resources and commodities, energy, financial institutions, infrastructure and real estate

SWOT Analysis


1. Company’s strong market position is complemented by international operations
2. Strong liquidity position, which helps to cope with difficult economic conditions and helps in business expansion
3. Macquarie is one of the  largest investment bank and the top ranked mergers and acquisitions advisor in Australia
4. Macquarie employs more than 15,000 staff in more than 70 office locations across 28 countries
5. Banking, financial, advisory, investment and funds management services are some of the major services provided


1.High reliance on non-retail deposits and non-deposit source of funding.
2.Limited presence across continents has led to restricted reach


1.Macquarie has been complementing its organic growth with selective acquisitions and divestitures.
2.Growth in international operations.
3.Global asset management and custody banks sector is growing at a rapid pace.


1.Increase interest rates could depress the demand for financial products.
2.Increased governmental and regulatory scruity and negative publicity may affect business.
3.Countries such as Australia and New Zealand are expected to register slower growth after natural calamities(recent floods in Australia and massive earthquake in New Zealand) in both nations.



1.Citigroup Inc
2.Deutsche Bank Aktiengesellschaft

3.The Goldman Sachs Group

The table above concludes the Macquarie Group SWOT analysis along with its marketing and brand parameters.


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