ANZ Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 13988

SWOT Analysis of ANZ Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ANZ Bank

Parent Company

Australia and New Zealand Banking Group Limited (ANZ)




Banking & Financial Services

Tagline/ Slogan

We live in your world


Bank committed to building lasting partnerships with customers, shareholders and communities in 32 countries across the world



Institutional and individual clients

Target Group

Small,medium,large enterprises and  all sorts of individual clients


Providing a range of banking and financial products and services to around 8 million customers worldwide

ANZ Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ANZ Bank :

1.One of the Largest banks in New Zealand
2. Diversified product portfolio reduces the business and operating risks of ANZ
3. Has a considerable market share in Australia, New Zealand and Pacific countries
4. Strong financial position providing resilience to adverse market developments
5. Offers financial services, including banking services, asset finance, investments and payment solutions
6. Has over 9000 employees in the organisation


1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share


1. First Australian Bank to receive license to conduct retail business in the Yuan in China, an opportunity to tap Chinese market
2.High opportunity to grow in Thailand market, once ANZ receives the license
3.High opportunity to expand in Asian markets like China and India


1. Deteriorating economic conditions in Australia and New Zealand
2.Changes and fluctuations in Australian banking system
3.Increase in competition from global banks in Australia and Pacific regions

ANZ Bank Competition


Below are the 3 main ANZ Bank competitors :

1.Commonwealth Bank
3.National Australia Bank

The brandguide table above concludes the ANZ Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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