ANZ Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 11379
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SWOT Analysis of ANZ Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ANZ Bank

Parent Company

Australia and New Zealand Banking Group Limited (ANZ)

Category

Banking

Sector

Financial services

Tagline/ Slogan

We live in your world

USP

Bank committed to building lasting partnerships with customers, shareholders and communities in 32 countries across the world

STP

Segment

Institutional and individual clients

Target Group

Small,medium,large enterprises and  all sorts of individual clients

Positioning

Providing a range of banking and financial products and services to around 8 million customers worldwide

SWOT Analysis

Strengths

1.One of the Largest banks in New Zealand
2. Diversified product portfolio reduces the business and operating risks of ANZ
3. Has a considerable market share in Australia, New Zealand and Pacific countries
4. Strong financial position providing resilience to adverse market developments
5. Offers financial services, including banking services, asset finance, investments and payment solutions
6. Has over 9000 employees in the organisation

Weaknesses

1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share

Opportunities

1. First Australian Bank to receive license to conduct retail business in the Yuan in China, an opportunity to tap Chinese market
2.High opportunity to grow in Thailand market, once ANZ receives the license
3.High opportunity to expand in Asian markets like China and India

Threats

1. Deteriorating economic conditions in Australia and New Zealand
2.Changes and fluctuations in Australian banking system
3.Increase in competition from global banks in Australia and Pacific regions

Competition

Competitors

1.Commonwealth Bank
2.Westpac
3.National Australia Bank


The table above concludes the ANZ Bank SWOT analysis along with its marketing and brand parameters.

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