ANZ Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ANZ Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ANZ Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ANZ Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, ANZ Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ANZ Bank competitors and includes ANZ Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

ANZ Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ANZ Bank Brand Analysis
Parent Company

Australia and New Zealand Banking Group Limited (ANZ)




Banking & Financial Services

Tagline/ Slogan

We live in your world


Bank committed to building lasting partnerships with customers, shareholders and communities in 32 countries across the world

ANZ Bank Segmentation

Institutional and individual clients

ANZ Bank Target Market

Small,medium,large enterprises and  all sorts of individual clients

ANZ Bank Positioning

Providing a range of banking and financial products and services to around 8 million customers worldwide

ANZ Bank SWOT Analysis
ANZ Bank Strengths

Below are the Strengths in the SWOT Analysis of ANZ Bank:

1.One of the Largest banks in New Zealand
2. Diversified product portfolio reduces the business and operating risks of ANZ
3. Has a considerable market share in Australia, New Zealand and Pacific countries
4. Strong financial position providing resilience to adverse market developments
5. Offers financial services, including banking services, asset finance, investments and payment solutions
6. Has over 9000 employees in the organisation

ANZ Bank Weaknesses

Here are the weaknesses in the ANZ Bank SWOT Analysis:

1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share

ANZ Bank Opportunities

Following are the Opportunities in ANZ Bank SWOT Analysis:

1. First Australian Bank to receive license to conduct retail business in the Yuan in China, an opportunity to tap Chinese market
2.High opportunity to grow in Thailand market, once ANZ receives the license
3.High opportunity to expand in Asian markets like China and India

ANZ Bank Threats

The threats in the SWOT Analysis of ANZ Bank are as mentioned:

1. Deteriorating economic conditions in Australia and New Zealand
2.Changes and fluctuations in Australian banking system
3.Increase in competition from global banks in Australia and Pacific regions

ANZ Bank Competition

Below are the top 3 ANZ Bank competitors:

1.Commonwealth Bank
3.National Australia Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ANZ Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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