Published in Banking & Financial Services category by MBA Skool Team
ANZ is one of the leading brands in the banking & financial services sector. ANZ SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ANZ:
Diversified product portfolio reduces the business and operating risks of ANZ
Has a considerable market share in Australia, New Zealand and Pacific countries
Strong financial position providing resilience to adverse market developments
Offers financial services, including banking services, asset finance, investments and payment solutions
Has over 9000 employees in the organization
Above are the strengths in the SWOT Analysis of ANZ. The strengths of ANZ looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Global exposure is limited as compared to a few other major banks
Strong competition from existing players makes it difficult to increase market share
These were the weaknesses in the ANZ SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bank committed to building lasting partnerships with customers, shareholders and communities in 32 countries across the world
Institutional and individual clients
Small, medium, large enterprises and all sorts of individual clients
Providing a range of banking and financial products and services to around 8 million customers worldwide
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