Mizuho Financial Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mizuho Financial Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Mizuho Financial Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mizuho Financial Group to benchmark its business & performance as compared to the competitors. Mizuho Financial Group is one of the leading brands in the banking & financial services sector.

The table below lists the Mizuho Financial Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mizuho Financial Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mizuho Financial Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mizuho Financial Group Brand Analysis
Parent Company

Mizuho Financial Group Inc




Banking & Financial Services

Tagline/ Slogan

One MIZUHO: Building the future with you


‘Mizuho’ aims to become "the most trusted financial institution"

Mizuho Financial Group STP

Institutional and individual clients

Target Group

Large, medium and small institutions and individual clients


The bank, working with customers to help them build a brighter future

SWOT Analysis of Mizuho Financial Group
Mizuho Financial Group Strengths

Below are the Strengths in the SWOT Analysis of Mizuho Financial Group:

1. The only bank to have branches across all the provinces of Japan serving 26 million Japanese households and 90000 SME customers
2. Financials like Dividend Yield and Payout ratio (TTM) are greater than industry and sector average
3. In terms of market capitalization, Mizuho is one of the top  in Japan and the world
4. Employs more than 68,000 people in 30 countries

Mizuho Financial Group Weaknesses

Here are the weaknesses in the Mizuho Financial Group SWOT Analysis:

1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share

Mizuho Financial Group Opportunities

Following are the Opportunities in Mizuho Financial Group SWOT Analysis:

1. Tie up with South Africa’s Standard Bank will help in expansion and growth of business in African continent
2.High growth in overseas loan balances will help in tapping foreign clients

3. Expanding overseas network could reduce dependence on the domestic market

Mizuho Financial Group Threats

The threats in the SWOT Analysis of Mizuho Financial Group are as mentioned:

1. Weak loan demand in Japan, creating a major trouble for Japanese banks
2.Volatile economic conditions in Japan will have effect on the banks

3.Low manufacturing and industrial growth rate in Japan will have significant effect on the Japanese banks

Mizuho Financial Group Competition
Mizuho Financial Group Competitors

Below are the top 2 competitors of Mizuho Financial Group:

1. Mitsubishi UFJ Financial Group (MUFG)
2. Sumitomo Mitsui Financial Group (SMFG)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mizuho Financial Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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