U.S. Bancorp SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of U.S. Bancorp analyses the brand by its strengths, weaknesses, opportunities & threats. In U.S. Bancorp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like U.S. Bancorp to benchmark its business & performance as compared to the competitors. U.S. Bancorp is one of the leading brands in the banking & financial services sector.

The table below lists the U.S. Bancorp SWOT (Strengths, Weaknesses, Opportunities, Threats), top U.S. Bancorp competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

U.S. Bancorp SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
U.S. Bancorp Brand Analysis
Parent Company

U.S. Bancorp




Banking & Financial Services

Tagline/ Slogan

All of us serving you


Bank offering varied services  at a level which no other bank can offer

U.S. Bancorp STP

Institutions and individual clients

Target Group

Small, medium, commercial, government, corporate clients  and individuals in need of financial assistance


Bank having stability and expertise to provide all the company’s financial needs

SWOT Analysis of U.S. Bancorp
U.S. Bancorp Strengths

Below are the Strengths in the SWOT Analysis of U.S. Bancorp:

1.One of the top five commercial bank in US with over 3,000 branches and 5000 ATMs
2. Ranked top in customer satisfaction serving over 15 million customers through 60,000+ employees
3. Performance ratios like return on assets (ROA), return on average common equity and efficiency are among the best in the industry
4. Ranked #1 in Overall Online Customer Experience in  Credit Card Prospects  in US from Keynote Competitive Research

U.S. Bancorp Weaknesses

Here are the weaknesses in the U.S. Bancorp SWOT Analysis:

1. Limited global presence as compared to the leading global banks
2.In terms of branches, the bank lags behind Big 4 US Banks (BOA, Citi, JPMC & Wells Fargo)
3.Weaker presence in debit card services

U.S. Bancorp Opportunities

Following are the Opportunities in U.S. Bancorp SWOT Analysis:

1. High opportunity to expand its presence in North American markets like Canada and Mexico
2.Opportunities in the credit card segment increase revenue expansion of payment services division
3.Introduction of new renewable energy tax equity fund with Sunrun will help in expansion of bank’s business in the rapidly growing renewable energy sector

4.Asset management industry expansion likely to increase revenues

U.S. Bancorp Threats

The threats in the SWOT Analysis of U.S. Bancorp are as mentioned:

1. Changes in US regulatory policies will affect the US banking system
2.Decrease in demand for home loans and investments will have a significant effect on the US banks

U.S. Bancorp Competition
U.S. Bancorp Competitors

Below are the top 4 competitors of U.S. Bancorp:

1.Bank of America (BOA)
2.Citi Bank
3.JP Morgan Chase

4.Wells Fargo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to U.S. Bancorp. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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