Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of U.S. Bancorp analyses the brand by its strengths, weaknesses, opportunities & threats. In U.S. Bancorp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like U.S. Bancorp to benchmark its business & performance as compared to the competitors. U.S. Bancorp is one of the leading brands in the banking & financial services sector.
The table below lists the U.S. Bancorp SWOT (Strengths, Weaknesses, Opportunities, Threats), top U.S. Bancorp competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Bank offering varied services at a level which no other bank can offer
U.S. Bancorp STP
Institutions and individual clients
Small, medium, commercial, government, corporate clients and individuals in need of financial assistance
Bank having stability and expertise to provide all the company’s financial needs
SWOT Analysis of U.S. Bancorp
U.S. Bancorp Strengths
Below are the Strengths in the SWOT Analysis of U.S. Bancorp:
1.One of the top five commercial bank in US with over 3,000 branches and 5000 ATMs 2. Ranked top in customer satisfaction serving over 15 million customers through 60,000+ employees 3. Performance ratios like return on assets (ROA), return on average common equity and efficiency are among the best in the industry 4. Ranked #1 in Overall Online Customer Experience in Credit Card Prospects in US from Keynote Competitive Research
U.S. Bancorp Weaknesses
Here are the weaknesses in the U.S. Bancorp SWOT Analysis:
1. Limited global presence as compared to the leading global banks 2.In terms of branches, the bank lags behind Big 4 US Banks (BOA, Citi, JPMC & Wells Fargo) 3.Weaker presence in debit card services
U.S. Bancorp Opportunities
Following are the Opportunities in U.S. Bancorp SWOT Analysis:
1. High opportunity to expand its presence in North American markets like Canada and Mexico 2.Opportunities in the credit card segment increase revenue expansion of payment services division 3.Introduction of new renewable energy tax equity fund with Sunrun will help in expansion of bank’s business in the rapidly growing renewable energy sector
4.Asset management industry expansion likely to increase revenues
U.S. Bancorp Threats
The threats in the SWOT Analysis of U.S. Bancorp are as mentioned:
1. Changes in US regulatory policies will affect the US banking system 2.Decrease in demand for home loans and investments will have a significant effect on the US banks
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