Bank Rakyat Indonesia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Rakyat Indonesia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Rakyat Indonesia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Rakyat Indonesia to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank Rakyat Indonesia is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Rakyat Indonesia competitors and includes Bank Rakyat Indonesia target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank Rakyat Indonesia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank Rakyat Indonesia Brand Analysis
Parent Company

PT Bank Rakyat Indonesia (Persero)




Banking & Financial Services

Tagline/ Slogan

Serving with Passion


Commercial bank that always prioritizes customer satisfaction.

Bank Rakyat Indonesia STP
Bank Rakyat Indonesia Segmentation

People who are looking to take credit from banks

Bank Rakyat Indonesia Target Market

Micro, Small and Medium Enterprises

Bank Rakyat Indonesia Positioning

Leading commercial bank that always prioritizes customer satisfaction.

Bank Rakyat Indonesia SWOT Analysis
Bank Rakyat Indonesia Strengths

Below are the Strengths in the SWOT Analysis of Bank Rakyat Indonesia:

1. Large base of 30 million retail clients
2. BRI serves it customers through more than 7,000 outlets spread all over Indonesia
3. Stronghold on the MSME customer base of the country that are the drivers of any economy
4. Good brand presence and high customer loyalty

Bank Rakyat Indonesia Weaknesses

Here are the weaknesses in the Bank Rakyat Indonesia SWOT Analysis:

1. Total business portfolio is related to MSMEs and diversifications are needed to reap more profits from the well established network of the bank.
2. Global presence is little compared to major banks which are going global

Bank Rakyat Indonesia Opportunities

Following are the Opportunities in Bank Rakyat Indonesia SWOT Analysis:

1. Financial advisory to the small time entrepreneur
2. Financing of e-waste recycling companies
3. Financing of companies that are into evaluating, buying and selling of carbon foot prints
4. International presence through tie-ups and collaborations

Bank Rakyat Indonesia Threats

The threats in the SWOT Analysis of Bank Rakyat Indonesia are as mentioned:

1.Slow centralization of application system delaying mitigation of operational risk.
2. No ISO Standard 9001:2008 –for Quality Management Systems. 
3. Fierce competition in the retail sector.

4. Economic slowdown.

Bank Rakyat Indonesia Competition

Below are the top 3 Bank Rakyat Indonesia competitors:

1. PT Bank Central Asia Tbk.

2. PT Bank Danamon Indonesia Tbk.

3. Australia and New Zealand Banking Group Limited.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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