Bank Rakyat Indonesia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Rakyat Indonesia analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Rakyat Indonesia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Rakyat Indonesia to benchmark its business & performance as compared to the competitors. Bank Rakyat Indonesia is one of the leading brands in the banking & financial services sector.

The article below lists the Bank Rakyat Indonesia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank Rakyat Indonesia SWOT Analysis:

SWOT Analysis of Bank Rakyat Indonesia

For Bank Rakyat Indonesia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank Rakyat Indonesia Strengths

The strengths of Bank Rakyat Indonesia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank Rakyat Indonesia :

1. Large base of 30 million retail clients
2. BRI serves it customers through more than 7,000 outlets spread all over Indonesia
3. Stronghold on the MSME customer base of the country that are the drivers of any economy
4. Good brand presence and high customer loyalty

Bank Rakyat Indonesia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Rakyat Indonesia SWOT Analysis:

1. Total business portfolio is related to MSMEs and diversifications are needed to reap more profits from the well established network of the bank.
2. Global presence is little compared to major banks which are going global


Bank Rakyat Indonesia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Rakyat Indonesia SWOT Analysis:

1. Financial advisory to the small time entrepreneur
2. Financing of e-waste recycling companies
3. Financing of companies that are into evaluating, buying and selling of carbon foot prints
4. International presence through tie-ups and collaborations

Bank Rakyat Indonesia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Rakyat Indonesia are as mentioned:

1.Slow centralization of application system delaying mitigation of operational risk.
2. No ISO Standard 9001:2008 –for Quality Management Systems. 
3. Fierce competition in the retail sector.

4. Economic slowdown.


Bank Rakyat Indonesia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bank Rakyat Indonesia:

1. PT Bank Central Asia Tbk.

2. PT Bank Danamon Indonesia Tbk.

3. Australia and New Zealand Banking Group Limited.

Hence this concludes the Bank Rakyat Indonesia SWOT analysis.

Continue reading more about the brand/company.

About Bank Rakyat Indonesia

Bank Rakyat Indonesia Overview
Parent Company

PT Bank Rakyat Indonesia (Persero)

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Serving with Passion

USP

Commercial bank that always prioritizes customer satisfaction.

Bank Rakyat Indonesia STP
Segmentation

People who are looking to take credit from banks

Target Market

Micro, Small and Medium Enterprises

Positioning

Leading commercial bank that always prioritizes customer satisfaction.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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