Danske Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Danske Bank Group

Banking

Banking & Financial Services

One platform – Exceptional brands

Bank offering quickest and best solutions  at competitive prices by leveraging the use of technology

Institutional and individual clients

Private individuals, small and medium enterprises, mid – sized corporate clients in the Nordic region

Bank offering full range of banking services, with an emphasis on retail banking

Below are the Strengths in the SWOT Analysis of Danske Bank:

1. Largest bank in Denmark in terms of market capitalization
2. Dominates in retail banking in Nordic countries
3. Bank offering banking solutions through excessive use of high end technology
4. Bank leads in terms of internet banking in Nordic region
5. Over 21,000 employees establish the strength of the brand

Here are the weaknesses in the Danske Bank SWOT Analysis:

1. Systematic risk of the bank is considerably high when compared to other banks in the industry
2.High dependence on retail banking for generating revenue

Following are the Opportunities in Danske Bank SWOT Analysis:

1. IT investments in product development likely to generate higher returns
2. Growth in Denmark insurance market to benefit bank’s insurance business
3. High opportunity to grow in corporate banking through acquisitions

The threats in the SWOT Analysis of Danske Bank are as mentioned:

1.  Uncertainty in Euro zone
2. Decreasing investments in Denmark and other Nordic countries
3. Intense competition from foreign banks

Below are the top 3 Danske Bank competitors:

1. SEB bank
2. Sydbank
3. Nordea Bank Danmark