Danske Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Danske Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Danske Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Danske Bank to benchmark its business & performance as compared to the competitors. Danske Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Danske Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Danske Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Danske Bank

Danske Bank Overview
Parent Company

Danske Bank Group

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

One platform – Exceptional brands

USP

Bank offering quickest and best solutions  at competitive prices by leveraging the use of technology

Danske Bank STP
Segmentation

Institutional and individual clients

Target Market

Private individuals, small and medium enterprises, mid – sized corporate clients in the Nordic region

Positioning

Bank offering full range of banking services, with an emphasis on retail banking

SWOT Analysis of Danske Bank

For Danske Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Danske Bank SWOT Analysis:

Danske Bank Strengths

The strengths of Danske Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Danske Bank :

1. Largest bank in Denmark in terms of market capitalization
2. Dominates in retail banking in Nordic countries
3. Bank offering banking solutions through excessive use of high end technology
4. Bank leads in terms of internet banking in Nordic region
5. Over 21,000 employees establish the strength of the brand

Danske Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Danske Bank SWOT Analysis:

1. Systematic risk of the bank is considerably high when compared to other banks in the industry
2.High dependence on retail banking for generating revenue


Danske Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Danske Bank SWOT Analysis:

1. IT investments in product development likely to generate higher returns
2. Growth in Denmark insurance market to benefit bank’s insurance business
3. High opportunity to grow in corporate banking through acquisitions


Danske Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Danske Bank are as mentioned:

1.  Uncertainty in Euro zone
2. Decreasing investments in Denmark and other Nordic countries
3. Intense competition from foreign banks

Danske Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Danske Bank:

1. SEB bank
2. Sydbank
3. Nordea Bank Danmark


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Danske Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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