Danske Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3498

SWOT analysis of Danske Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Danske Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Danske Bank competitors and elaborates Danske Bank segmentation, targeting, positioning & USP.

Danske Bank

Parent Company

Danske Bank Group




Banking & Financial Services

Tagline/ Slogan

One platform – Exceptional brands


Bank offering quickest and best solutions  at competitive prices by leveraging the use of technology

Danske Bank STP


Institutional and individual clients

Target Group

Private individuals, small and medium enterprises, mid – sized corporate clients in the Nordic region


Bank offering full range of banking services, with an emphasis on retail banking

Danske Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Danske Bank. Strengths are:

1. Largest bank in Denmark in terms of market capitalization
2. Dominates in retail banking in Nordic countries
3. Bank offering banking solutions through excessive use of high end technology
4. Bank leads in terms of internet banking in Nordic region
5. Over 21,000 employees establish the strength of the brand


Here are the weaknesses in the Danske Bank SWOT Analysis:

1. Systematic risk of the bank is considerably high when compared to other banks in the industry
2.High dependence on retail banking for generating revenue


Following are the Opportunities in Danske Bank SWOT Analysis:

1. IT investments in product development likely to generate higher returns
2. Growth in Denmark insurance market to benefit bank’s insurance business
3. High opportunity to grow in corporate banking through acquisitions


The threats in the SWOT Analysis of Danske Bank are as mentioned:

1.  Uncertainty in Euro zone
2. Decreasing investments in Denmark and other Nordic countries
3. Intense competition from foreign banks

Danske Bank Competition


Below are the top 3 Danske Bank competitors:

1. SEB bank
2. Sydbank
3. Nordea Bank Danmark

The brandguide table above concludes the Danske Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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