Danske Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2588

SWOT Analysis of Danske Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Danske Bank

Parent Company

Danske Bank Group




Financial services

Tagline/ Slogan

One platform – Exceptional brands


Bank offering quickest and best solutions  at competitive prices by leveraging the use of technology



Institutional and individual clients

Target Group

Private individuals, small and medium enterprises, mid – sized corporate clients in the Nordic region


Bank offering full range of banking services, with an emphasis on retail banking

SWOT Analysis


1. Largest bank in Denmark in terms of market capitalization
2. Dominates in retail banking in Nordic countries
3. Bank offering banking solutions through excessive use of high end technology
4. Bank leads in terms of internet banking in Nordic region
5. Over 21,000 employees establish the strength of the brand


1. Systematic risk of the bank is considerably high when compared to other banks in the industry
2.High dependence on retail banking for generating revenue


1. IT investments in product development likely to generate higher returns
2. Growth in Denmark insurance market to benefit bank’s insurance business
3. High opportunity to grow in corporate banking through acquisitions


1.  Uncertainty in Euro zone
2. Decreasing investments in Denmark and other Nordic countries
3. Intense competition from foreign banks



1. SEB bank
2. Sydbank
3. Nordea Bank Danmark

The table above concludes the Danske Bank SWOT analysis along with its marketing and brand parameters.


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