Danske Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Danske Bank covering strengths, weaknesses, opportunities and threats.

Danske Bank Strengths

  1. Largest bank in Denmark in terms of market capitalization
  2. Dominates in retail banking in Nordic countries
  3. Bank offering banking solutions through excessive use of high end technology
  4. Bank leads in terms of internet banking in Nordic region
  5. Over 21,000 employees establish the strength of the brand

Above are the strengths in the SWOT Analysis of Danske Bank. The strengths of Danske Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Danske Bank Weaknesses

  1. Systematic risk of the bank is considerably high when compared to other banks in the industry
  2. High dependence on retail banking for generating revenue

These were the weaknesses in the Danske Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Danske Bank Opportunities

  1. IT investments in product development likely to generate higher returns
  2. Growth in Denmark insurance market to benefit bank’s insurance business
  3. High opportunity to grow in corporate banking through acquisitions

Above we covered the opportunities in Danske Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Danske Bank Threats

  1. Uncertainty in Euro zone
  2. Decreasing investments in Denmark and other Nordic countries
  3. Intense competition from foreign banks

The threats in the SWOT Analysis of Danske Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Danske Bank SWOT analysis.

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About Danske Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Danske Bank Overview
Parent Company

Danske Bank Group

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

One platform – Exceptional brands

USP

Bank offering quickest and best solutions  at competitive prices by leveraging the use of technology

Danske Bank STP
Segmentation

Institutional and individual clients

Target Market

Private individuals, small and medium enterprises, mid – sized corporate clients in the Nordic region

Positioning

Bank offering full range of banking services, with an emphasis on retail banking


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Danske Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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